51644380 bajaj fans is the third largest player in india

8/6/2019 51644380 Bajaj Fans is the Third Largest Player in India

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Bajaj Fans is the third largest player in India. Bajaj Fans offers attractive range of ceiling, table,pedestal, wall mounted, exhaust and fresh air fans. The company has also recently launched aircirculators, heavy duty exhaust fans for industrial use, as well as pumps and motors for domesticuse.

We also have a new range for Kids with Disney characters called Bajaj Disney Fans. Thesefans have the Mickey and Friends series as well as the Little Mermaid series.

To choose the fan that meets your need, browse through our range below.


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Welcome to Bajaj Electricals Ltd.

Bajaj Electricals Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2252crores, is a part of the US $ 7 billion (over Rs 30,000 crores) "Bajaj Group". Bajaj ElectricalsLimited has six strategic business units Engineering and Projects, Appliances, Fans,Luminaires, Lighting and Morphy Richards.


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Welcome to Bajaj Electricals Ltd.

Bajaj Electricals Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2252crores, is a part of the US $ 7 billion (over Rs 30,000 crores) "Bajaj Group". Bajaj Electricals

Limited has six strategic business units Engineering and Projects, Appliances, Fans,Luminaires, Lighting and Morphy Richards.

Bajaj Electricals has 19 branch offices spread in different parts of the country besides beingsupported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retailoutlets and over 282 Customer Care centers.

Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany (for Luminaires),tie up with Delta Controls of Canada (for Building Management Systems) and Securiton ofSwitzerland (for security systems), Morphy Richards of UK and Nardi of Italy (for Appliances),Disney of USA & Midea of China (for Fans). The company has also invested in Starlite Lighting

for manufacture of energy saving lamps (CFL)

AJAJ OFFICES

Head Office

51, Mahatma Gandhi Road

Fort

Mumbai - 400023

Phone - 22043780, 22043733

Fax - 22828250 Registered Office

45/47, Veer Nariman Road

FortMumbai - 400023

Phone - 22043841, 22045046

Fax - 22851279 Company Showroom

'World of Bajaj Electricals'

Bajaj Bhavan

Nariman Point

Mumbai - 400021

Phone 22023626

Bajaj Group


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Rahul Bajaj

y One of the oldest business conglomerates in Indiay A group comprising of 25 companiesy Turnover over INR 280 Billion (~USD 6 Billion, at INR 46 per USDy Around 36,000 Employees.y Headed by Mr. Rahul Bajaj, currently Member of Parliament and active leader in CII, WEF, etc

y Bajaj Auto Group's flagship company is one of the world'sleading 2 & 3 wheeler manufacturer

y A brand well-known across Latin America, Africa, MiddleEast, South and South East Asia

y The company is currently engaged in life insurance; generalinsurance and consumer finance businesses

y It has plans to expand its business by offering a wide array offinancial products and services in India


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y Deals in the financing of consumer durables, personal andsmall business loans, loan against property/shares

y Achieved a disbursal of INR 24 bn (~USD 0.52 bn) in FY09under its various financing schemes

y General and Life Insurance Joint venture between BajajFinserv and Allianz SE (74:26 holding)

y Assets under management of INR 22 bn (~USD 0.47 bn) ason 2008-09

y A brand well-known across Latin America, Africa, MiddleEast, South and South East Asia

y Mukand Ltd is one of the leading manufacturers of alloy andstainless steel long products in India.

y The company also builds machines and plays an active rolein turnkey projects and highway construction.

Bajaj Group Companies

Some of our group companies are:

y Bachhraj & Company Pvt. Ltd.y Bachhraj Factories Pvt. Ltd.y Bajaj Allianz General Insurance Company Ltd.y Bajaj Allianz Life Insurance Company Ltd.y Bajaj Auto Finance Ltd.y Bajaj Auto Holdings Ltd.y Bajaj Auto Ltd.

y Baroda Industries Pvt Ltd.y Hercules Hoists Ltd.y Hind Lamps Ltd.y Hind Musafir Agency Pvt Ltd.y Jamnalal Sons Pvt. Ltd.y Jeevan Ltd.y Maharashtra Scooters Ltd.


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y Bajaj Electricals Ltd.y Bajaj Finserv Ltd.y Bajaj Holdings & Investment Ltd.y Bajaj International Pvt Ltd.y Bajaj Sevashram Pvt. Ltd.y Bajaj Ventures Ltd.

y Mukand Engineers Ltd.y Mukand Global Finance Ltd.y Mukand International Ltd.y Mukand Ltd.y The Hindusthan Housing Company Ltd.

Beyond Profits

So what has won Bajaj, its enviable position among theIeading business houses in India?

What has given Bajaj, the reputation and name that Itenjoys today?!

Trust. This simple word contains a whole philosophywhich was handed down by a man who valued honesty over profit, actions over words andcommon good over individual gain- Jamnalal Bajaj.

He was the founding father of the Bajaj Group. A veteran freedom fighter. The adopted 'fifth' sonof Mahatma Gandhi. And the 'Merchant Prince' who held the wealth he created in trust for thepeople of his country.

The relevance of Jamnalal Bajaj's principles and practices has and can only grow over time. Hisvision has stood as a beacon for generations that followed.


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History of Bajaj Electricals

The ' Bajaj ' group of India owes immense gratitude to their founding fathers whose vision anddedication over the years has greatly helped to build a business house that can set standards inIndian Industry.

Jamnalal Bajaj was the founding father of the Bajaj Group. The adopted fifth sonof Mahatma Gandhi, and the 'merchant prince' who held the wealth he created intrust for the people of his country. Trust - a simple word that contains a wholephilosophy handed down by Jamnalal Bajaj to his successors. He valued honestyover profit, actions over words and common good over individual gain.

Kamalnayan Bajaj, elder son of Jamnalal Bajaj, followed footsteps of his illustriousfather and consolidated the bajaj foundation. With characteristic foresight andpragmatic vision, he launched a steady diversification programme which gave thecurrent name "Bajaj" both its shape and size. His unique management style created awork culture that matched well with the national spirit he had inherited.

Ramkrishna Bajaj took over the reins of the "Bajaj group" in 1972 afterKamalnayan Bajaj and steered the Group from strength to strength for over 22years. He had also actively participated in the freedom struggle of the country. Inpost independent India, he had led the youth movement. All along, he activelystrengthened the foundations of business through ethics and practices both withinthe group and amongst the business community as well.

Shekhar Bajaj, Chairman & Managing Director of Bajaj Electricals Ltd., started hiscareer with Bajaj Sevashram after which he worked at Bajaj International, the


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group's export company. Mr. Shekhar Bajaj joined Bajaj Electricals in 1980, became theManaging Director in 1987 and took over as the Chairman and Managing Director in 1994.

Mr. Bajaj is the Chairman of Bajaj Group companies Bajaj International and Hercules Hoist Pvt.Ltd. and on the Board of Directors of Bajaj Auto and IDBI Bank. He was the President of

ASSOCHAM, former President of Indian Merchant Chambers (IMC) and Council for FairBusiness Practices (CFBP).

Brief history of our Company

Our Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act,1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July14, 1938. Subsequently the name of our Company was changed to Bajaj Electricals Limited,pursuant to a fresh certificate of incorporation dated October 1, 1960.

In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fansbecame a subsidiary of our Company and subsequently, with effect from July 1, 1984, thebusiness and undertaking of Matchwell was amalgamated with our Company.

In the financial year 1993-1994, our Company entered into a joint venture with Black & DeckerCorporation, United States, for the manufacture and marketing of power tools, household

appliances, and related accessories, through a separate company named Black & Decker BajajPrivate Limited, ("Black & Decker Bajaj"). During the financial year 1999-2000 Black & DeckerBajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% ofthe shareholding thereof from Black & Decker Corporation, pursuant to which Black & DeckerBajaj was renamed as Bajaj Ventures Limited. However, the financial year 2002-2003, ourCompany divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj VenturesLimited ceased to be a subsidiary of our Company.

In January 1998, our Company established a new manufacturing unit at Chakan near Pune and

commenced operations of manufacturing of fans and die-cast components. The production offans at our manufacturing activities of the Matchwell unit also was gradually shifted to ourChakan unit.


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In September 1999, our Company established and commissioned a wind energy generation unitwith an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara,Maharashtra.

In the year 2000-2001 our Company set-up our manufacturing facilities including a fabricationunit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, latticetowers, and related products, and the said manufacturing facilities commenced commercialproduction with effect from April 1, 2001.

In November 2002, our Company entered into a technical collaboration and brand licensingagreement with Morphy Richards, United Kingdom, for the sales and marketing of electricalappliances under the brand name of "Morphy Richards" in India.

In the financial year 2002-2003 our Company discontinued manufacturing die-cast components.

In the year 2005 our company entered into a Distribution agreement with Trilux Lenze ofGermany for high end technical lighting.

In the year 2007, we acquired 32% of the share capital of Starlite Lighting Limited, a companyengaged in the manufacture of Compact Fluorescent Lamps ("CFLs").

In his footsteps, his elder son, Kamalnayan Bajaj devoted all of his time, resources and energyfor promoting Gandhian activities. Jamnalalji's younger son, Ramkrishna Bajaj activelyparticipated in the freedom struggle of the country. All along, he furthered the cause of business

ethics and practices. As such, the group even today continues to enjoy moral strength withfinancial muscle.

All through its rise to a leading position in business, the house of Baja] has striven for the'common good'. Its philanthropic activities are being carried forward by the present generationunder the stewardship of RahuI Bajaj.


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The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trustsand Foundations it has established. Spending up to Rs. 100 million (US$ 2.15 million) everyyear. The assets of these charitable trusts is at present nearly Rs. 700 crore (US$ 153 million).

To know more about the activities of these trusts click on the links below:

y Jamnalal Bajaj Foundation and Awardsy Jamnalal Bajaj Seva Trusty Jankidevi Bajaj Gram Vikas Sansthay Rural Developmenty

Kamalnayan Bajaj Hospitaly Institute of Gandhian Studiesy Gandhi Gyan Mandiry Gitai Mandiry Gita Pratishthany Fujii Guruji Memorial Trusty Shiksha Mandal, Wardhay Jamnalal Bajaj Institute of Management Studiesy Jankidevi Bajaj Institute of Management Studiesy Consumer Protectiony IMC Ladies Wing - Jankidevi Bajaj Puraskar for Rural Entrepreneurshipy

IMC Ramkrishna Bajaj National Quality Awardy Laxminarayan Devsthan Trusty Paryavaran Mitra (Friends of Environment)y Jamnalal Bajaj Foundationy Other Activities

Long Term Goalsy Market Leadershipy To provide quality, reliability and good value in the products we sell and services we

offer. To be sensitive and responsive to changing customer needs right from productdevelopment stage to after-sales-service. To aim to become market leaders in whateverwe take up for marketing whether in restricted areas for certain products or on an All-India basis for others.

yy Price Competitiveness


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y To improve our competitiveness by constantly enhancing the performance of ourmanufacturing, development, marketing and administrative functions. We would like toimprove our profits by higher market share rather than by higher margin.

yy Consumer Satisfactiony

To develop the right relationship between the Company and all its customers, so that thecustomers needs are met simply and effectively. Services should not just be a slogan; itshould be our Dharma. We have already established a consumer cell to take care ofconsumer complaints as also desired by the council for FAIR Business Practices.

yy Ethical Dealingsy To conduct the companys affairs with honesty and integrity. People at every level will

be expected to adhere to high standards of business ethics.yy Social Responsibilityy To discharge our responsibility to people. We are committed to five groups of people and

we cannot reduce the emphasis of obligations and responsibilities on any of them.yy Our Suppliersy They are our backbone. We have to see that they earn reasonable profits from dealings

with us. We should also assure them satisfactory growth so that they also prosper with theprosperity of the company.

yy Our Dealersy To motivate them by offering quality products at reasonable prices. We must create

conditions for them in which they would like to establish long term relationship with us.We must make such policies that will improve the profits of our dealers.

yy Our Peopley To offer growth and encourage promotion from within by proper training and motivation.

To create an atmosphere that will encourage best of talent talent to join our company. Tosee that the fruits of prosperity are shared by those who have contributed in the prosperityof the company.

yy Our Shareholdersy To assure them proper growth and return for their trust in us by investing their money in

our company.yy Our Consumersy To ensure that our customers are kept satisfied through good quality products at

reasonable price and proper after-sales-services.yy Profit awarenessy To earn reasonable profit is extremely essential for discharging our obligation to any of

the above five groups of people. Awareness to profit has to be strengthened and


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percolated at all levels, since each person is expected to and must contribute to increasingthe profitability of the Company.

yy Quality Consciousnessy To perpetually strive to improve the quality where there is to be no compromise. People

at all levels-whether they are employees or vendors, or dealers should be made toconsider quality as a way of life. The emphasis on quality is not to be restricted to ourproducts and our services only, but to all spheres of our activities.

yy Technical Superiorityy To develop our Company in technical orientation so that we sell our products on the basis

of technical superiority.yy Action Orientationy To be on our toes and always dynamic whether markets are good or bad. There should be

no place for demoralization and frustration if the markets are bad or for complacency or

lethargy when they are good. We should not be satisfied with our past achievement butstrive for higher and better performance like a real Karma yogi.yy Excellence Culturey To develop a culture where mediocrity is neither accepted nor tolerated. To create

conditions where each person is striving to surpass his earlier best; where each person ismotivated and assisted to give out his best.

yy

yy We aim to bring greater happiness to our customers, through our products

and services, while continuously enhancing stakeholder value.y

yyy Trust builds Quality

Quality builds SatisfactionSatisfaction builds RelationshipRelationship builds TrustWe believe in Inspiring Trust

yy


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yyy Build Trust : We will conduct all our business dealings with fair and ethical business

practices and strive to build trust in the minds of all our stakeholders.yy Belief in Excellence : We believe in setting higher levels of Excellence in all our actions

and will recognize and reward the excellence achieved by our team members.yy Delighting Customers : We will delight our customers by providing them world-class

products and services and thereby enhance their quality of life.yy Ensuring Accountability : We will work in a transparent, performance oriented

environment and define clear accountability for our employees, while empowering them

to achieve their performance goals with speed and efficiency.yy Encouraging Teamwork : We will ensure dignity and respect for the individual while

encouraging Teamwork.yy Personal Growth : Every employee will be enabled to learn at the work place with

significant opportunities for Personal Growth and Contribution to the organization.yy

y

51644380 bajaj fans is the third largest player in india

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