5.1 melbourne indigenous arts festival 2014

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 FUTURE MELBOURNE (ARTS AND CULTURE) COMMITTEE REPORT  Agenda Item 5.1  MELBOURNE INDIGENOUS ARTS FESTIVAL 2014 12 March 2013  Presenter: Jane Crawley, Manager Arts and Culture  Purpose and background 1. The purpose of this report is to provide the Future Melbourne Committee with a review of the inaugural 2012 Melbourne Indigenous Arts Festival and to seek approval of a draft framework for the delivery of a second festival in 2014. It is proposed that the Melbourne Indigenous Arts Festival become a City of Melbourne biennial event. 2. In 2010–11, Council proposed the delivery of an Indigenous Festival to profile the strength and diversity of Indigenous arts and culture in Melbourne and committed $100,000 to support the scoping and development of an inaugural festival. At its 19 April 2011 meeting, Council resolved to endorse a pilot Indigenous Arts and Culture Festival to take place in February 2012 and a further $120,000 was committed to support the festival as part of the 2011–12 budget process. 3. The inaugural festival took place 10–12 February 2012 with Federation Square providing the key venue focus. The Festival was guided by an Indigenous Steering Committee which developed a vision and framework. Key festival statistics include 81 performances; 255 artists; 10 film screenings; 25 artist talks; four visual arts exhibitions; four children’s workshops; and attendance figures of 87,000 at Federation Square over the period. Key issues 4. Evaluation of the 2012 festival was conducted by social research firm GA Research. Attendees surveyed rated the festival highly successful with 84 per cent indicating they would attend again. Approximately one third of those surveyed (32 per cent) identified themselves as Aboriginal or Torres Strait Islander pointing to the festival’s considerable community support. As at February 2012, the festival had achieved the highest score of all City of Melbourne events researched by the company with an overall Triple Bottom Line score of 8.7 out of 10, representing averages for overall value for money, experience and environmental management. A detailed evaluation of the 2012 festival is contained in Attachment 2. 5. The cost of delivery of the 2012 festival was $463,583. Funding of $220,000 was committed to the festival from Council’s 2010–11 and 2011–12 budget processes. Additionally, key programs within the branch including Public Art, the Art and Heritage Collection, Arts and Participation, Signal and ArtPlay, programmed Indigenous content to coincide with the festival. This content was costed at $243,583 with funds sourced from the branch’s 2011-12 operational budget No external sponsorship or funding was secured primarily due to lack of confirmed program details in time to meet funding deadlines. Additionally, transitional arrangements at state government level precluded out of round support for the festival. Support was provided by Federation Square Ltd. in the form of significant discounting of all hire fees. 6. The estimated cost of delivery of a festival in 2014 is $577,000. This would include the support of the festival’s programming, staffing, venue hire and marketing campaign. A draft 2014 festival budget is contained in Attachment 3. A proposed draft program for the 2014 festival is provided in Attachment 4. 7. Funding will be sought from the Australia Council’s Aboriginal and Torres Strait Islander Arts Board Music Program to present a profiled artist at a main stage venue and Arts Victoria have been approached to support Victorian Indigenous artists appearing in the program. Sponsorship opportunities are being pursued with Virgin Australia for travel support to enable artists from regional and remote Australia to participate in the festival to increase its reach and diversity. Tourism Victoria has expressed interest in the festival and discussions are ongoing. Potential venue partners Arts Centre and Malthouse have been approached to provide venue support and Federation Square has agreed to provide support as per the 2012 festival. Any funding and sponsorship secured will offset the cost to Council of the festival and will not be used to increase the festival program. Page 1 of 36

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F U T U R E M E L B O U R N E ( A R T S A N D C U L T U R E )C O M M I T T E E R E P O R T

 Agenda Item 5.1

 MELBOURNE INDIGENOUS ARTS FESTIVAL 2014 12 March 2013 Presenter: Jane Crawley, Manager Arts and Culture 

Purpose and background

1. The purpose of this report is to provide the Future Melbourne Committee with a review of the inaugural2012 Melbourne Indigenous Arts Festival and to seek approval of a draft framework for the delivery of asecond festival in 2014. It is proposed that the Melbourne Indigenous Arts Festival become a City ofMelbourne biennial event.

2. In 2010–11, Council proposed the delivery of an Indigenous Festival to profile the strength and diversityof Indigenous arts and culture in Melbourne and committed $100,000 to support the scoping anddevelopment of an inaugural festival. At its 19 April 2011 meeting, Council resolved to endorse a pilotIndigenous Arts and Culture Festival to take place in February 2012 and a further $120,000 wascommitted to support the festival as part of the 2011–12 budget process.

3. The inaugural festival took place 10–12 February 2012 with Federation Square providing the key venuefocus. The Festival was guided by an Indigenous Steering Committee which developed a vision andframework. Key festival statistics include 81 performances; 255 artists; 10 film screenings; 25 artist talks;four visual arts exhibitions; four children’s workshops; and attendance figures of 87,000 at FederationSquare over the period.

Key issues

4. Evaluation of the 2012 festival was conducted by social research firm GA Research. Attendees surveyedrated the festival highly successful with 84 per cent indicating they would attend again. Approximately onethird of those surveyed (32 per cent) identified themselves as Aboriginal or Torres Strait Islander pointingto the festival’s considerable community support. As at February 2012, the festival had achieved the

highest score of all City of Melbourne events researched by the company with an overall Triple BottomLine score of 8.7 out of 10, representing averages for overall value for money, experience andenvironmental management. A detailed evaluation of the 2012 festival is contained in Attachment 2.

5. The cost of delivery of the 2012 festival was $463,583. Funding of $220,000 was committed to the festivalfrom Council’s 2010–11 and 2011–12 budget processes. Additionally, key programs within the branchincluding Public Art, the Art and Heritage Collection, Arts and Participation, Signal and ArtPlay,programmed Indigenous content to coincide with the festival. This content was costed at $243,583 withfunds sourced from the branch’s 2011-12 operational budget No external sponsorship or funding wassecured primarily due to lack of confirmed program details in time to meet funding deadlines. Additionally,transitional arrangements at state government level precluded out of round support for the festival.Support was provided by Federation Square Ltd. in the form of significant discounting of all hire fees.

6. The estimated cost of delivery of a festival in 2014 is $577,000. This would include the support of thefestival’s programming, staffing, venue hire and marketing campaign. A draft 2014 festival budget iscontained in Attachment 3. A proposed draft program for the 2014 festival is provided in Attachment 4.

7. Funding will be sought from the Australia Council’s Aboriginal and Torres Strait Islander Arts Board MusicProgram to present a profiled artist at a main stage venue and Arts Victoria have been approached tosupport Victorian Indigenous artists appearing in the program. Sponsorship opportunities are beingpursued with Virgin Australia for travel support to enable artists from regional and remote Australia toparticipate in the festival to increase its reach and diversity. Tourism Victoria has expressed interest in thefestival and discussions are ongoing. Potential venue partners Arts Centre and Malthouse have beenapproached to provide venue support and Federation Square has agreed to provide support as per the2012 festival. Any funding and sponsorship secured will offset the cost to Council of the festival and willnot be used to increase the festival program.

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 At tachments:1. Supporting Attachment2. GA Research: Attendee Perceptions Survey3. Indicative Budget4. Melbourne Indigenous Arts Festival 2014

2

Recommendation from management

8. That the Future Melbourne Committee : 

8.1. note the review of the inaugural 2012 Melbourne Indigenous Arts Festival;

8.2. endorse the proposed draft program framework for a 2014 Indigenous Arts Festival;

8.3. refer consideration of inclusion of $577,000 in the Arts and Culture budget for the delivery of the2014 Melbourne Indigenous Arts Festival to the 2013-14 budget process; and

8.4. request Council’s administration seek external funding and sponsorship to offset the cost ofCouncil’s support of this initiative.

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1

SUPPORTING ATTACHMENT

Legal

1. Legal advice will be provided as required in respect to the proposed festival.

Finance

2. The festival is estimated to be able to be delivered within an indicative budget of $577,000. It isintended to include $287,000 in the 2013-14 Arts and Culture branch budget. This can beachieved with the target set for the branch. Additional funds of $290,000 would need to beprovided by Council. Funds for the 2013-14 Annual Plan and Budget will be subject tonormal budget approval processes.

Conflict of interest

3. No member of Council staff, or other person engaged under a contract, involved in advising on orpreparing this report has declared a direct or indirect interest in relation to the matter of the report.

Stakeholder consul tation

4. Consultation with Indigenous stakeholder organisations and individuals occurred in the development anddelivery of the festival through engagement in programming, participation on the festival steeringcommittee and through the Indigenous Arts Advisory Panel (IAAP).

5. Formal debriefs were held with the above stakeholders and Council officers and the feedback was on the

whole positive with many stakeholders requesting that the festival be presented annually.

Relation to Council Policy

6. The Indigenous Arts and Cultural Festival relates to Council Plan 2009-2013 in particular the goal of ACity for People which states 1.1.1. “Create an environment that is inclusive and accessible andencourages participation” and 1.4.1. “Contribute to arts and cultural, heritage, social and economicoutcomes for the Indigenous community”. The festival also reflects the Council Plan goal of Creative City,in particular objective 2.2.1 “Encourage access to and participation in the arts” and 2.2.3 “Encouragediversity in the arts”.

Environmental sustainability

7. Environmental Sustainability issues and Council’s Eco-City objectives will guide the development anddelivery of the Indigenous Arts Festival. GA research survey of attendees at the 2012 festival rated theevent 8.2 out of 10 in the environmental management and sustainability measure. This is a very strongresult that will guide the development and delivery of the festival in 2014. 

 Attachment 1 Agenda Item 5.1 

Future Melbourne Committee

12 March 2013

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City of M

Indigenous Ar ts Fes

 At tendee Percept ions Survey: Fin

Melbourne Level 6, 2 Russell St, Melbourne VIC Australia 3000 Phone: +61 3 9659 3050

Sydney Level 2, 137 Pyrmont St, Pyrmont NSW Australia 2009 Phone: +61 2 9552 8996

Canberra Ground Floor, 25 National Circuit, Forrest ACT Australia 2063 Phone: +61 2 6295 3522

www.ga

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Contents

Executive Summary 3

Introduction 4

o Background & Objectives 5

o Methodology 6

o Notes to the Reader 7

Key Findings 8

 Appendix: Questionnaire 20

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Introd

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Background & Objectives

The City of Melbourne (CoM) recently produced and presented the inaugural Melbour

(MIAF), which ran from 10th

- 12th February, 2012. The event included multiple art forms and was free to the public. It was held at Federa

performances, film screenings at ACMI, writer and visual arts forums at BMW Edge, adance performances and art exhibitions.

GA Research was commissioned to conduct an attendee-based evaluation of the inauThe broad objectives of the research were to gauge the success of the festival agains

o Raise awareness of the City of Melbourne’s commitment to Indigenous arts;

o Raise the profile and awareness of contemporary and traditional Indigenous art

o Promote and raise awareness of the inaugural Melbourne Indigenous Arts Fest

o  Affirm the position of the City of Melbourne as the arts capital of Australia;

o Position the City of Melbourne as making all forms of art more accessible;

o Position the City of Melbourne as a strong supporter of Victorian Indigenous art

o Promote Indigenous arts in the wider community;

o Promote the festival as the first of its kind within a capital city; and

o Communicate the events and resources within the City of Melbourne municipali

The research findings will be used to identify strengths and weaknesses of the festivaimproved in future.

Specific lines of enquiry and questionnaires were developed and finalised in close conof the questionnaire is included in the Appendix.

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 A quantitative survey was undertaken with attendees of the 2012 Indigenous Arts Festconducted by way of intercept interviews over the three festival days spanning the 10th

2012.

o Fieldwork was undertaken by AFS. Allocated hours were based on expected attedays. Recruiters roamed throughout the event sites and approached every possthe sample as inclusive as possible. A minimum quota of n=30 interviews with Inand Torres Strait Islander or ‘ATSI’) attendees was set.

o  Attendees were asked to complete a short 6-8 minute face-to-face survey about

o To help boost sample sizes and survey representativeness, participants were giv$200 JB Hi-Fi voucher.

o  A sample of n=130 completed interviews was achieved, including n=42 Indigeno

The maximum margin of error for the total online sample of n=130 against the esattendees (N=90,000+) is +/-9% at the 95% confidence level.

Furthermore, a good range of festival dates, locations, times of arrival and depasample size is robust, and there is enough diversity in the results to suggest the solid measure of the overall perceptions of festival attendees.

Methodology

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In preparing this report we have presented and interpreted information that we believe completing the agreed task in a professional manner. It is important to understand thaensure the accuracy of all the information incorporated in this report, information has bsample based quantitative surveys as estimates of attendee profiles and attitudes. Wassumptions as a part of interpreting the data incorporated in this report, we have sougassumptions clear.

Similarly, we have sought to make clear where we are expressing our professional opifindings. Please ensure that you take these assumptions into account when using our rdecision-making. We are more than happy to discuss the analysis and recommendatio

This project was conducted in compliance with AS: ISO20252 guidelines.

Significance testing between subgroups in the attendee survey sample (e.g. males vs. conducted at the 95% confidence level.

Results with base sizes less than 30 are small and should be interpreted with caution. “!”.

The rating scale used throughout the survey was an eleven point scale where ‘excellenwas 0. For brevity and to make the findings clearer, the ratings are netted throughout tbelow. Please note that in this report rating points 8 through to 10 have been labelled ‘

have been labelled ‘good’, ratings of 4 or 5 are labelled as ‘fair’ and ratings of 0 through

Notes to the Reader 

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Who we Surveyed

Base: All respondents (n=130)

Q1. RECORD GENDER

Q2. Firstly, just a couple of questions about you. May I ask your age please?Q3. Do you indentify as Aboriginal or Torres Strait Islander?

Base: Respondents who identified as ATSI (n=42). Q4. What is your language group or clan?

Respondent Age Gender

The mean age of those who attended the Melbourne Indigenous Arts Festival was 41 years, with responOverall 53% of the sample was aged over 40, and just over one fifth (22%) of those surveyed were aged

 Around two thirds of attendees came from greater Melbourne (65%), while a quarter were from interstatregional Victoria. In total, participants came from 79 different suburbs or towns.

Close to a third (32%) of those surveyed identified themselves as Aboriginal or Torres Strait Islander (ATup 21% of these attendees. Other clan groups represented by surveyed attendees of the event were GaWurundjeri (7%) and Gunditjmara (5%). ‘Other’ language or clan groups made up 48% of self-identified

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How They Found out About the Festival

Base: All respondents (n=130)

Q9. How did you find out about this particular festival, the Melbourne Indigenous Arts Festival? [MULTIPLE RESP

‘Word of mouth’ was thearing about the fest‘walking past and sawsuggests that activitiesmouth should be a foc

 ATSI attendees survehave heard about the (71%) than non-Indige

Non-Indigenous attendlikely to have found ou(47%) versus ATSI att

 Attendees from interstsignificantly more likelFestival when walking

Source of Awareness of the Festival

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 Awareness of Festival Presenter and Host

Base: All respondents (n=130)Q10. Do you know which organisation presented and hosted the Melbourne Indigenous Arts Festival?

Of the attendees surveyed, almost half (47%) were able to correctly name the festival presenter and compares very well against other events that GA Research has evaluated (with host awareness gene

although the surveys for other events take place via online surveys at least a day after they have attemethodological element to this difference.

o Respondents were more likely to name the City of Melbourne as the host rather than Melbournrespectively).

Visitors from interstate or overseas were significantly more likely to be unable to name the host (76%Melbourne (37%).

Unprompted Knowledge of Festival Presenter and Host

Organisation Mentioned

City of Melbourne

Melbourne City Council

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Motivations for Attending the Festival

Base: All respondents (n=130)

Q11. What made you decide to attend this Festival [MULTIPLE RESPONSE]

The stfestivaartistsmentioIndigecompaattend

Non-Inlikely tor liste12% o

Non-Into atteinteresIndige

 ATSI a

attendgoing Indige

Motivations for At tending the Festival

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Days Attended and Activities Participated In

Base: All respondents (n=130)

Q12. On which days did you attend, or will you attend the Festival? [MULTIPLE RESPONSE]

Q13. For each of the following, please tell me whether you have gone, or plan to go to them as part of the Festival

RESPONSE]

Days Attended/Planned Attendance

(Net)

Respondents were asked which days of theto attend. Sunday was the most popular dayrespondents either having attended or planfestival (75%). However Friday and Saturda ATSI attendees: 52% compared with 22% oand 90% compared with 56% of non-Indige

While almost half of those surveyed only exfestival (47%), a small majority either went othree days (21%) of the festival.

 Almost all (95%) festival attendees went or  Also popular were dance performances (60exhibitions (51%) and theater/cabaret perfo

 Activ it ies Part icipated In  At ten

Music performances 62%

Dance performances 26%

The Koori market 17%

 Art exhibitions 23%

Theatre or cabaret performances 19%

Film screenings 14%

 Artist talks 12%

Children’s activities 6%Days Attended/Planning to

 Attend (Combinat ion)%

Friday only 5%

Saturday only 15%

Sunday only 26%

Friday and Saturday 4%

Friday and Sunday 2%

Saturday and Sunday 27%

Friday, Saturday and Sunday 21%

47% oneday only

32% two

days

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Festival Triple Bottom Line KPIs

Base: All respondents (n=130)

Q14. Out of ten, how would you rate your overall experience of attending the Melbourne Indigenous Arts Festival,

Q16. Out of ten, how would you rate the environmental management and sus tainability of the Melbourne IndigenQ17. Whether or not your spent money as part of attending, how would rate the overall value for money of attendi

 A great majority of attendees (86%) felt that the Festival offered ‘excellent’ value for money (givia very high average rating of 9.4 out of 10. This was the highest rated of the three key triple botreflecting the fact that the festival was free, in combination with what were seen as a high qualitythe report).

Three quarters of attendees rated their overall experience of attending the Festival as ‘excellent

Overall ratings of environmental management and sustainability were slightly lower, with 61% gproportion of attendees were unable to provide a rating (18% ‘don’t know’).

By combining the average ratings for these three key measures, we arrive at an overall TBL scoscore out of all of the City of Melbourne events that GA Research has evaluated.

Ratings were fairly consistent across each of these indicators among both non-Indigenous and A

 Av

(Out

Triple Bottom Line Key Performance Indicators

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Reasons for Overall Experience Rating

Base: All respondents (n=130)

Q15. What made you give that rating? Any other reasons? [MULTIPLE RESPONSE, POSITIVE RESPONSES <5

Respondents were asked why they overall experience at the festival. Resubsequently coded into response t

 Almost one in four (22%) attendees positive because it was enjoyable/e‘good music/liked the music’ as a reIndigenous attendees were significaattendees (25% versus 7%).

 ATSI attendees were more likely to Indigenous culture’ (26%) and ‘to mpositive reasons for their overall exp

Only a small number of negative reaPlease note that each 2% mention arespondents.

Top Positives (Unprompted)

Neg

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Ratings of Festival Aspects

Base: All respondents (n=130)

Q18. Using that same scale, out of ten, how would you rate the following aspects of the (Melbourne Indigenous Art

Respondents were asked to rate a range of aspects of the festival; all of which were very highly rated o

The highest ratings were given for the behaviours of attendees in protecting the environment, with 87%or more (9.3 on average). ATSI attendees were significantly more likely to give an ‘excellent’ rating onattendees (98% compared to 82%).

Festival attendees also rated the quality of the performances highly, with 85% giving a rating of ‘excelle

Ratings were almost on par for the cultural value of the festival, and the variety of artists and activities average rating of 9.1 out of 10.

‘The value of the festival in teaching you new things’ received a slightly lower rating, with 70% of attendthis is still a very positive result.

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 Attitudes towards the Festival

Base: All respondents (n=130)

Q19. How much do you agree or disagree with the following statements about the Melbourne Indigenous Arts Fest

 Attitudes towards the festival were also measured. Almost all of the festival attendees surveyed agreeawareness of Indigenous arts and culture’ (96% net agree somewhat / strongly). Most also agreed tharts and culture easier to access’ (93%), and promotes new Indigenous artists’ (92%).

The vast majority agreed that the festival ‘helps position Melbourne as the arts capital of Australia’; 82agreeing strongly (65%). Respondents were less convinced that the festival made them ‘see Indigeno(64% net agree and 26% neither agree nor disagree).

There were no statistically significant differences between ATSI attendee responses and non-Indigenthese statements, although Indigenous attendees were notably more likely to agree strongly with a cofestival made them see Indigenous art in a new light (52% vs. 36% of non-Indigenous attendees), andartists (86% vs. 74% respectively).

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Comparisons with Other Festivals & Likelihood

Most respondents (85%) had attended at least one arts or cultural event in the last year. Over four out omore, and 72% have attended three or more arts or cultural events in the last year. Of those who had aevents, 70% had been to one (or more) with Indigenous arts or culture on the program.

Respondents were asked how they thought the Melbourne Indigenous Arts Festival compared with othegeneral and with Indigenous elements. Most thought that it was on par if not better and few thought thatthird (37%) felt that the Melbourne Indigenous Arts Festival was better than other Indigenous arts or cul

only 3% said it was ‘not as good’.

The majority (84%) of 2012 festival attendees indicated that they were somewhat or highly likely to atten

Comparison to Other

 Arts / Cultural Events

Base: All respondents (n=130). Q7. Apart from this Festival, roughly how many arts or cultural events have you go

exhibitions, theatre etc. / Base: Respondents who have been to at least one other cultural event in the past year (nIndigenous arts or culture on the program? / Base: All respondents (n=130). Q20. Thinking about other arts and cu

the Melbourne Indigenous Arts Festival is…? / Q21. Thinking specifically about other Indigenous arts and cultural

say the Melbourne Indigenous Arts Festival is…? / Q22. Out of ten, how likely are you to attend the Melbourne Ind

held again next year, where 10 means extremely likely and 0 means not at all likely?

Comparison to Other Indigenous

 Ar ts / Cultural Events

Likelihood o

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Suggestions for Improvement

Base: All respondents (n=130)

Q23. Finally, what suggestions do you have for how the festival could be improved in the future? This could be in terexperience, things you’d like to see on the program, or any other ways it could be improved. [MULTIPLE RESPONS

CHARTED

 Almost one fifth (18give to improve thetook the opportunity‘great/perfect/had athat the festival con

 Among those who dresponse was that promoted or advert

mentioned (25%).

 A range of other suthan one in ten respwanted to ensure thdetails on the artistperformances or mmore information asignage (6%), and encouraged (6%).

 A few suggested an

that this element mattendees are awar

Responses given battendees were fair12% of ATSI attendcooking displays veattendees.

Suggestions for How the Festival Could be Improved in Future

(Top Mentions)

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 Appendix:

Q

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Melbourne: Jasmine Hoye

Level 6, 2 Russell StreetMelbourne VIC Australia 3000

Ph: +61 3 9659 3050Email: [email protected]

Sydney: Sue Vercoe (CEO)

Level 2, 137 Pyrmont StPyrmont NSW Australia 2009

Ph: +61 2 9552 8996Email: [email protected]

Ca

GrouFo

Email: fa

 A division of

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Celebrating Indigenous arts and

• In 2010 Council initiated the develobased celebration of Indigenous ar

• The 2010-2011 budget process allo

scope and develop a festival mode

• An Indigenous working group was consultant engaged to develop a B

• The 2011-2012 budget process allodeliver a pilot festival using Arts anoperating budget

Here I am, ACMI

DM 7084301

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Festival Objectives

• Raise the profile of contemporary and trarts and culture

• Provide opportunities for Aboriginal and

artists

• Encourage Indigenous and non Indigenparticipation

• Challenge the perceptions about Indige

• Contribute to Melbourne’s arts capital s

Contantina Bush

DM 7084301

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Festival facts

• 32 programmed events

• 355 Indigenous artists eng

• 87,000 people attended Fe

• 800 people attended CoranTheatre Company

• 1,000 people attended Ko

• 10 Indigenous films screenCinema, ACMI

 Artists Name

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Research Outcomes

Triple Bottom Line analysis

Financial

Overall value for money 9.4 out of

Overall experience of attending

8.5 out of 10

Environmental management & s

of 10

Triple Bottom Line - 8.7 out of 10Dan Sultan

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Respondent Age Gender

Research Outcomes

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Organisation Mentioned

City of  Melbourne

Melbourne City Council 

Unprompted Knowledge of Festival Presenter and Host

DM 7084301

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Motivations for Atte

Koori

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Comparisons with Other Festivals & Likelihood of Returning

Comparison to Other

 Ar ts / Cultural Events

Comparison to Other Indigenous

 Arts / Cultural Events

Likelihood

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INDICATIVE BUDGET INDIGENOUS ARTS FESTIVAL

Income - Funding $ Notes

 Arts Victoria TBC

 ATSIAB TBC

Virgin Australia TBC

Tourism Victoria TBC

Subtotal

 Art ist ic Pr ogram - Indigenous Arts Pro gram ( Ar ts and Cul ture Branch c ont ribut ion ) $ Notes

Engage Art & Craft Market through Koori Night Markets $17,000

Dance production $60,000

Earth stage & infrastructure $10,000

Main stage performance (headliner x 3 @ $20K plus $40K (other music acts)) $100,000

Ghost net weaving demonstration and workshops $10,000

Subtotal $197,000 Indigenous Arts Prog ram Con tr ibut ion

 Art ist ic Pr ogram - Other Ar ts and Cul ture Branch $ Notes

City Gallery $30,000

Melbourne Conversations $10,000

Public Art Program $25,000 Art Play $5,000

Signal $5,000

Grand Organ $10,000

Federation Bells $5,000

Subtotal $90,000 Arts and Cu lture b ranch con tr ibut ion

Staffing and Management $ Notes

Festival Coordinator $50,000

Production Manager $10,000

Stage Managers x 5 $10,000

Subtotal $70,000 New Council funds

Venue and Production $ Notes

Federation Square Hire, main stage, BMW Edge, PA system, live video screen, infrastructure $70,000

 ACMI hire of 2 cinemas & The Cube $25,000

Subtotal $95,000 New Council funds

Promotion and Marketing and evaluation

Research company to conduct audience survey for MIAF $15,000

Promotion of MIAF through festival brochure; stage, street and pop-up banners; newspaper and Facebook

advertising$70,000

Subtotal $85,000 New Council funds

Other $ Notes

Travel - accommodation/per diems $40,000

Subtotal $40,000 New Council funds

Totals $ Notes

Total income $0

Total new council funds $290,000

Total Arts & Culture Program contribution $287,000

Total expenditure $577,000

Total In-kind

Balance

 Att achment 3 Agenda Item 5.1

Future Melbourne Committee12 March 2013

DM 7715179 Page 1 of 1

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DM 7717285  1/2 DRAFT 5th Feb 2013 CONFIDENTIAL 

MELBOURNE INDIGENOUS ARTS FESTIVAL 2014

PROPOSED PROGRAM CONTENT

DRAFT ONLY PROGRAM NOT CONFIRMED

Festival Information Booth  On Site in Federation Square.

Music

Jessica Mauboy Archie Roach

  Live music program at Federation Square Main Stage. Friday, Saturday and Sunday. Anticipated4 hours per day 6pm-10pm. A combination of commercial artist and lesser known.

  Presenting partner and funding for a special music event at Arts Centre or other CBD venue.Potential artists include Archie Roach or Jessica Mauboy.

  Town Hall Grand Organ concert featuring Bart Willoughby

  Federation Bells composition commission with an Indigenous artist

Theatre/Performance

  Partner presentation with Ilbijerri Theatre at the Arts Centre or Malthouse Theatre.

Visual Arts

  Weaving Workshops with Ghost Net Weavers from Cape York

  Heritage and Collections : Exhibition at City Gallery

  Public Art Program: Commission or additional support to weaving project

  Indigenous Arts Grant recipients deliver projects during the festival.

  CBD Commercial Galleries signed up to the Code of Practice to program exhibitions

Film  Blak Nite Cinema at ACMI on Saturday & Sunday

 Attachment 4 Agenda Item 5.1 

Future Melbourne Committee12 March 2013

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Dance

  Koorioboree traditional dance performance on earth stage Federation Square Friday eveningopening event and Saturday & Sunday during the day.

  Contemporary dance performance with venue partner Arts Centre or Malthouse

Cabaret  Indigenous content at Spiegeltent, Arts Centre forecourt. Partner with Spiegeltent and Arts

Centre.

Festival Club

  Performances at Curve Bar in Arts Centre over three nights Saturday and Sunday (10pm -12am).

Talks

  Melbourne Conversations: Deliver conversation program at The Edge on Saturday and Sunday.

 ArtPlay & Signal

  Develop projects with these venues for children and young people

PROPOSED FESTIVAL STAFFING STRUCTURE

Indigenous Arts Program ManagerResponsibilities include:

  Overseeing the development and delivery of the festival.

  Managing the festival budget

  Managing the artistic programming

  Managing marketing and communications in collaboration with CASM.

  Manage sponsorship, funding and partner organisation relationships.

Festival Coordinator

Responsibilities include:

  Artist liaison and contracting

  Developing programming schedules

  Production and venue liaison

  Production and Stage Management liaison

  Volunteer coordination

Production Manager

Responsibilities include:

  Risk Management

  Federation Square logistics including Earth Stage

  Stage Manager scheduling and management

Event Stage Managers

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