[500distro] sharing lab notes: 27 referral program hack-tics in 20 minutes
DESCRIPTION
Ivan Kirigin, CEO, YesgraphTRANSCRIPT
1 / 27 set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin [email protected] @ikirigin
3 / 27 sharable tracking link
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4 / 27 reflect invite status
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5 / 27 symmetric bonus
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6 / 27 avoid money
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7 / 27 don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin [email protected] @ikirigin
8 / 27 call out the link
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9 / 27 add social sharing
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10 / 27 email
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11 / 27 bulk email
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12 / 27 local messaging services
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13 / 27 customize landing pages by inviter
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14 / 27 Deep link to custom mobile landing pages
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15 / 27 streamline registration by invitee
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16 / 27 track sharing source
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17 / 27 find comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefficient
Ivan Kirigin [email protected] @ikirigin
19 / 27 test custom messages
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20 / 27 test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit
Ivan Kirigin [email protected] @ikirigin
21 / 27 prompt in the product flow
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22 / 27 suggest invites
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23 / 27 top funnel == repeat messaging
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24 / 27 reminders of invitation status
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25 / 27 give credits for alt invite channels
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26 / 27 expect fraud
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27 / 27 test flows
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28 / 27 track others
Ivan Kirigin [email protected] @ikirigin