50 reputation management tactics for the 50th state
DESCRIPTION
I gave a presentation at the Hawaii Social Media Summit in Honolulu, Oahu.I'm not much for unnecessary bullet points, so you really had to be there! ;-)TRANSCRIPT
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@andybeal
Reputation Management
50 Tactics, in 50 Minutes, for the 50th State
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@andybeal
About Me
• CEO of Trackur.com
• Coauthor of Radically Transparent
• Editor of MarketingPilgrim.com
• Photojournalist for GoVisitHawaii.com
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@andybeal
Foundation
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@andybeal
1. Goals
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@andybeal
2. Audit
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@andybeal
3. Assets
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@andybeal
4. Weaknesses
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@andybeal
5. Resources
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@andybeal
6. Stakeholders
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@andybeal
7. Channels
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@andybeal
Build
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@andybeal
8. First Impressions
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@andybeal
9. Press Room
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@andybeal
10. Media List
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@andybeal
11. Dot Org?
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@andybeal
Boh.org
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@andybeal
12. Profiles
Knowem.com
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@andybeal
13. Local
GetListed.org
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@andybeal
14. Fan Page
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@andybeal
15. Promotions
=
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@andybeal
16. Congruence
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@andybeal
Manage
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@andybeal
17. Character
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”
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@andybeal
18. Employees
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@andybeal
19. Website
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@andybeal
20. Google
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@andybeal
21. Blogs
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@andybeal
22. Reviews
Perfect response!
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@andybeal
23. Facebook
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@andybeal
24. Twitter
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@andybeal
25. PR
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@andybeal
26. Influencers
Klout.com
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@andybeal
27. Multimedia
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@andybeal
Monitor
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@andybeal
28. What?
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@andybeal
29. Who?
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@andybeal
30. Competitors
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@andybeal
31. Industry
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@andybeal
32. Onsite
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@andybeal
33. Calls
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@andybeal
34. Centers of Influence
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@andybeal
35. Alerts
google.com/alerts
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@andybeal
36. Twitter
search.twitter.com
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@andybeal
37. Dashboards
trackur.com
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@andybeal
38. Outsource
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@andybeal
39. Disseminate
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@andybeal
40. Take Action!
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@andybeal
Repair
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@andybeal
41. Wake Up!
Over the next 5 years, 83% of companies will face a crisis that will negatively impact their share price by 20% to 30% – source: Oxford-Metrica
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@andybeal
42. Be Prepared
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@andybeal
43. Assess
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@andybeal
44. Kala mai ia‘u
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@andybeal
45. Transparency
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@andybeal
46. Consistency
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@andybeal
47. Humility
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@andybeal
48. Recurrence
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@andybeal
49. DefamationBook ‘em Danno!
Defamation one!
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@andybeal
50. Secret Weapon