50 marketing metrics that matter—do you measure up?
Post on 14-Sep-2014
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50 Marketing Metrics That Matter—Do You Measure Up?
![Page 2: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/2.jpg)
Devin ParkerSr. Director of Enterprise SolutionsDomo
Tom McConnonSr. Director of Product Marketing@tmcconnonDomo
Today’s Presenters
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Improving Decisions
49%
of marketers cite the use of analytics to guide marketing decisions as the biggest weakness of their marketing organization.
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Poll Question #1
What is your biggest challenge with marketing metrics?
1. They aren’t found in a single location2. They require a lot of manual upkeep3. They don’t answer the right
questions4. The data isn’t trustworthy
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KPI Breakdown
1. By Objective1. Tracking
2. Analysis
3. Return
2. By function1. Web analytics
2. Email
3. PPC/Display
4. SEO
5. Social
6. PR
7. Events
8. Management
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Tracking KPIs
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Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 8: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/8.jpg)
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 9: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/9.jpg)
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 10: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/10.jpg)
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 11: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/11.jpg)
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 12: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/12.jpg)
Analysis KPIs
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Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 14: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/14.jpg)
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 15: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/15.jpg)
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
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Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 17: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/17.jpg)
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 18: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/18.jpg)
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
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Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
![Page 20: 50 Marketing Metrics That Matter—Do You Measure Up?](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5415687d8d7f72336c8b469c/html5/thumbnails/20.jpg)
Return KPIs
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Return KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
ROI Diminishing
Returns
via fourthsource.com
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Poll Question #2
How quickly could you calculate your ROMI?
1. On demand—it’s at my fingertips2. Under an hour—I’ve got all the pieces3. In a day—I’d be waiting on some
reports 4. In a week—things are a bit messy here
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The Domo Solution
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The Domo Solution
Brings all your data into a single view.
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The Domo Solution
Delivers information in real time.
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The Domo Solution
Scales with new data sources.
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The Domo Solution
Provides one version of the truth.
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The Domo Solution
Puts you in the driver’s seat.
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The Domo Solution
Contact our team to see a demo.
www.domo.com/marketing
801.805.9500