5 x hot mobile technologies presentation - xmg studio inc
DESCRIPTION
XMG Studio Inc. presents at nextMEDIA's 5 X Hot Mobile Technologies. Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.TRANSCRIPT
Adam TelferAdam TelferVP, Game DevelopmentVP, Game Development
November 29, 2010November 29, 2010
Why Mobile Games for Brand ExtensionsWhy Mobile Games for Brand Extensions
Games are the highest grossing media
*Billions (2008)
Mobile Gaming Revenues are Rising
*Billions
iOS games = 3 x (all games in past 25 years)
Time spent in apps per day The Freemium model is working
80-100 minutes
$14.66 spent onin-app purchases
per user/year
Users are willing to spend money in-game
50% of top-grossing
games are Free
The Value of a Brand to a GameThe Value of a Brand to a Game
Value of a Game to a BrandValue of a Game to a Brand
Rules of EngagementRules of Engagement
11 A brand can bring exposure to a fun A brand can bring exposure to a fun game, but it will do very little to prop game, but it will do very little to prop up a mediocre game.up a mediocre game.
22Find a partner that makes great games Find a partner that makes great games and trust them with gameplay and trust them with gameplay decisions.decisions.
33 Make sure the game and the brand are Make sure the game and the brand are a good match.a good match.
Upcoming ProjectsUpcoming Projects
Game Description: An episodic running adventureRelease Date: December, 2010
Game Description: A unique children’s game tied into a weekly iPod-exclusive television seriesRelease Date: August, 2011
Game Description: An augmented reality and location-based paranormal elimination game Release Date: August, 2011
Big Break
(original series)
