5 ways to promote yourGENTLEMAN’S CLUBGENTLEMEN’S CLUB

Make your dancers and bartenders proud to be at your club. You may not have tons of cash to spend on marketing, but that doesn’t mean that there aren’t effective ways to drive people to your gentlemen’s club.

There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So, here’s 5 low-cost ways to promote your gentlemen’s club.

TARGET AND PROMOTE FORYOUR SPECIFIC AUDIENCE

You might have events starring different performers, or targeting a different customer group, but who do you want to be in your club on a more frequent basis? Do you want to attract the young crowd or focus on an older customer base? These arethings you should know before you begin using asocial media account for your gentleman’s club.

How you decide on your strategy is up to you, butmake sure you have this information first. You alsowant a regular customer base who can like, followor otherwise subscribe to your page. Use yourFacebook Insights and website analytics todetermine the profile of your fan base.

BRAND YOUR SOCIAL MEDIA PAGES

You want to have specific features to make your page appealing. Have your profile picture be your brand name or logo, and then your cover photo be a great shot of something awesome about your club. Keep your about section short and to the point, but not devoid of information. Tell visitors who you are, what kind of entertainers to expect and what kind of atmosphere they can expect.

Have content that promotes upcoming entertainers at your gentleman’s club, follow-up content about how great the night before was, and encouraging messages that promote repeat visitors.

TRACK WHAT PEOPLE ARE SAYING ABOUT YOU

You have to be responsible for checking up on the buzz surrounding you online. What are people saying? Reinforce the positive comments and look into the negative ones. Respond to them. Ask for customers’ ideas on fixing the problem. This will showcustomers that you being proactive andtaking their input.

Work on what needs fixing and politelycounter the comments that are untrue.Post about what you’re doing to fixnegative aspects. Customers will seeyour extra effort and reward it. Alwayswork on improving your club. UseGoogle Alerts and SocialMention.commake it easier to see what is being said.

CREATE BUZZ WITH TRENDS

Post hashtags and associated images, sharing posts, and more. You have the potential to show up on trending lists on social media, appearing on the sidebars of every single page of that social media network. This is something to go after for big events, raising the hype and offering deals that can be shared on social media.

MAINTAIN AN OPT-IN EMAIL MAILING LIST

While advertisements and word of mouth will help, keeping an opt-in email list is infinitely useful. From event promotions to newsletters, you can promote virtually any event your gentlemen’s club has, as well as communicate important dates and specials to customers. It allows you to promote, market, and communicate quickly, effectively and discretely.

An email list is potentially one of the mostimportant tools you can use to promote, andthe opt-in is important to be sure that youcomply with spam laws.

These are just a few ideas to promote a gentleman’s club effectively through social media. The return on investment for staying up to date with the most effective tools and promoting wisely is immeasurable. The benefit to your gentlemen’s club is potentially endless.

If you need help with your marketing, we’d be happy to help, we understand your marketing challenges and have a proven solution, specializing in Gentlemen’s Clubs and their success.

Something else we can help you with?Just ask, we love marketing and do this every day.

lapper@movingtargets.com | 267-317-2325 | movingtargets.com