5 ways to get started with gamification

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1 ‘Gamification’ Is Serious Business For Marketers Anoop Sahgal Digital Marketing, Adobe Systems

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As marketers are becoming increasingly aware, game play is now evolving into a bona fide movement--a significant trend that is altering the way businesses interact with customers. Here's how you can make it a part of your effortsRead more: http://www.cmo.com/#ixzz1jHy7sooV

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Page 1: 5 Ways To Get Started With Gamification

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‘Gamification’ Is Serious Business For Marketers

Anoop SahgalDigital Marketing, Adobe Systems

Page 2: 5 Ways To Get Started With Gamification

For marketers, “gamification” is about integrating game mechanics into marketing activities to make them more fun to drive engagement and participation by cultivating desired behaviors through incentives and rewards.

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Leading companies are leveraging gamification to transform their businesses, and this is only the beginning.

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Determine where engagement matters

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5 ways to get started with gamification

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1. It’s a tactic not a strategy

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2. Drill down on your objectives

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As with any game, this interaction can be viewed as a simple set of rules and conditions that define the underlying marketing objectives.

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Apply gamification tactics across channels

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When considering the role of mobile in gamification, one should consider four inherent characteristics of the medium:

1. The personal, intimate nature of a mobile device translates into higher potential impact.

2. It’s time-sensitive.3. Instant, easy interaction makes direct response

much easier.4. Interactions can be tracked, leading to much

greater accuracy in measurement.

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3. Evangelize

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4. Test and make real-time decisions

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Don’t take your eye off the prize.