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Part 5 in our Social CRM campagne

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  • 1. Nick Baggott FCIM FIDM [email protected] Twitter @njbaggott nickbaggott.typepad.com Using Social to Drive Business Value

2. Nick Baggott FCIM, FIDM, Course Director CIM Navigate Consulting (Digital & CRM) Microsoft, Google, HP, RBS, Lloyds, Legal & General, American Idol, Jani King, Juniper Networks, BP, Reuters, Vodafone, Ernst & Young, Rolls Royce Chemistry Communications Group, Group CSD 3. How Can Social Drive Business Value? Understand customer needs / derive insight Sentiment trackers Who responds to which posts? Build reputation via thought leadership Drive leads through social ads Nurture warm prospects & engage 4. Understanding Customers? CIM Social Media Benchmark Report wave 1 April 2012 5. Build Reputation via Thought Leadership Trelleborg AB Marine Insights Survey Blog LI & Twitter Won 2 huge deals 6. Drive Leads with Social Ads 40 bloggers given new Ultrabooks Blog told the bloggers stories Promoted tweets targeted to users, interested in tech, business, computing, networking & reviews https://business.twitter.com/success-stories/fujitsu 7. Acquire Participate Engage Share Thought Leadership in PR (secrets of success) Existing Customer emails SEO Awards Entry Process (local, regional and global) Follow EoY on Twitter Register for email news Twitter & Blogs Email updates Mentoring & Alumni Program TV Coverage of awards & YouTube videos Reports & White Papers (Winners stories) Winners Retweets Nurture & Engage


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