5 tips towards successful multi-channel branded campaigns

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Clip in Touch 5 Tips Towards Successful Multi-Channel Branded Campaigns

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Post on 22-Nov-2014

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Communicating with customers and prospects requires interaction and outreach through various channels. This presentation breaks the process down into 5 tips towards increased success of your multi-channel marketing campaigns.

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Page 1: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Clip in Touch5 Tips Towards Successful

Multi-Channel Branded Campaigns

Page 2: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Delivering Your Brand Messaging, Everywhere.

Communicating with customers and prospects requires interaction and outreach through various channels.

Viral Campaigns

Direct Mail

Social Media

Mobile

Multimedia

Personalized Video

Page 3: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Leading Customers to Participation

Successful cross-channel marketing campaigns lead the audience from viewers to active participants.

JIM Mobile offered their subscribes the chance to create personalized Valentines Day video greetings for their loved ones. The content and design was centered around JIM Mobile`s branding and Universal Music`s content.

Experience The CampaignExperience The Campaign

Page 4: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Seamless & Consistent Experience

Multi-channel campaigns need to recognize customers as individuals, using a combination of methods to reach people effectively regardless of their physical location.

BMW China delivered their marketing message "Joy is what you make of it”to over 15,000 MMS subscribers and prospective customers using Clip in Touch Technology.

Experience The VideoExperience The Video

Page 5: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Reward Loyalty

Your customers have entrusted in you with their most crucial information. Make sure you provide added value for their interaction.

incentivize

Page 6: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Support Follow-up Enquiries

Research shows that “good service” has a greater impact on customer loyalty than a superior product or a competitive price. Nurture your leads.

Page 7: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Clip in Touch Solution

Clip in Touch delivers an intuitive user experience, allowing brands to deliver their messaging across web, mobile and social channels.

Utilize the power of viral videos and start benefiting from a new level of user engagement.

Page 8: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Clip in Touch Take Aways

Strong and dedicated creative team

Support teams including development,

marketing & customer support

Global server architecture and local gateway

Real-time analytics

Page 9: 5 Tips Towards Successful Multi-Channel Branded Campaigns

Clip in Touch