5 tips to sourcing on linkedin

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©2013 LinkedIn Corporation. All Rights Reserved. 5 Tips to Sourcing like a Pro Jean O’Brien Customer Success Consultant LinkedIn

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©2013 LinkedIn Corporation. All Rights Reserved.

5 Tips to Sourcing like a Pro

Jean O’Brien Customer Success Consultant

LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved.

Importance of Your LinkedIn Profile – Personal Branding

Under-utilised Searching Techniques

Ensure your Job is Reaching the Right People

Business Development

LinkedIn Reporting

Agenda

Personal Brand

©2013 LinkedIn Corporation. All Rights Reserved.

Who Would You Trust? Why?

Sara L [email protected] --

Canada | Human Resources

Current: Acme

62 connections

Background

Experience

Recruiter

Acme

April 2012-Current (1 year 7 months)

Skills & Expertise

2 Talent Acquisition

1 Human Resources

1 Interviewing Skills

1 Recruiting

Send a message

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Let’s Take a Closer Look

Name/

Headline

Photo

Summary:

Professional

Highlights

Rich Media

©2013 LinkedIn Corporation. All Rights Reserved.

Your background

Your company

Your passion

A call to action

Summary

As a sales professional, throughout my career I have always been passionate about building relationships

and adopting new concepts that better myself, my company and my client’s experience.

During this time, I have had the privilege of working alongside talented individuals at major companies,

such as Staples and ADP, in various offices throughout North America.

I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013,

LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two

members every second! We continue to strive to connect the world’s professionals, making them more

productive and successful.

If you would like to learn more about how we can transform your sales organization through social selling,

please contact me via InMail!

©2013 LinkedIn Corporation. All Rights Reserved.

Ask for recommendations

Especially from satisfied clients… which adds to your credibility.

©2013 LinkedIn Corporation. All Rights Reserved.

Remember your Brand

Under-utilised Searching Techniques

AND

OR

NOT

“ ”

( )

financial AND analysis

“financial analysis” OR

accounting

NOT Director

“financial analyst”

“financial analyst” AND (oracle

OR SAP)

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Search Modifiers (Boolean)

©2013 LinkedIn Corporation. All Rights Reserved.

Refine like you have never Refined before

Years of

Experience

Company

Location

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Alternative Searching

Indirect Implicit Conceptual Natural

Language

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Saved Searches and Search Alerts

Job Postings

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Strengthen Your Job by Leveraging the Algorithm

Focus on these key fields to help your job be placed in front of the right

people.

Every Job Description Should Include:

• Highlighted opportunities for growth

• Explain Company Culture

• How the role impacts the organization

• Minimal focus on a list of requirements

Business Development

©2013 LinkedIn Corporation. All Rights Reserved.

Tip No. 1 On LinkedIn Recruiter – What companies are hiring?

On the recruiter homepage click “Advanced Search”

Scroll all the way down to “Years at Current Company” and tick the “Less than 1 year” box

Click on the “Company Size” and choose the ones relevant to you and press search

Use the refinement filters to cut down by Location and Industry.

On the left hand side you will see the companies who have hired in the last year

Save your Search and set up a Search Alerts

Get notified when a company starts hiring again

©2013 LinkedIn Corporation. All Rights Reserved.

Tip No. 2 On LinkedIn.com – who are the contacts in my targeted

company?

On the LinkedIn homepage, click “Companies” from the search box drop down menu

Most companies will have a LinkedIn company page.

On the right hand corner you will see how many connections you

have within the company. Click on your second degree connections

At the top of the page you will see “View results in Recruiter”

©2013 LinkedIn Corporation. All Rights Reserved.

You now want to refine this result down to the people you are targeting eg. Hiring manager, team

leader, director

On the right hand side click “Advanced Keyword”. A separate box will appear,

click on “Job Title”

Under “Job Title” enter your Boolean search string and ensure you choose

“current only”

Refine your results down to your region using the location refinement filter

Save your search and set up a search alerts – you will be notified the moment someone new

joins LinkedIn or someone updates their LinkedIn profile and they are inside this search criteria

LinkedIn Reporting

©2013 LinkedIn Corporation. All Rights Reserved.

Measuring Your Success

Recruiter Usage

• Searches Performed

• Saved Searches and Search

Alerts

• Profiles Viewed

Job Analytics

• Number of Views

• Number of Applies

• Number of Shares

• Deeper Dive into each Job

Posted

Pipeline Analytics

• Most used status

• Sources – where are you getting

the best talent from

• Most used tags among the team

InMail Analytics

• Number Sent

• Number Accepted

• Number Declined

• Response Rate

• Percentage of Templates Used