5 tips for successful b2b social media marketing
TRANSCRIPT
Tip 1: Identify Your Audience
Identify the individual who will make the purchase decision
Tailor your offering to help them meet their objectives
Trends in Content Formats
In 2014, tweets with images received
150% more retweets. (SocialTimes)
Photos accounted for 75% of the content posted by Brand Pages on Facebook. (Social Media Examiner)
The use of videos and infographics in
B2B marketing increased by 8% and 9% respectively in 2014. (Demand Gen)
Tip 3: Avoid Cross-Posting
Avoid posting the same content across platforms
Cross-posting is counter-productive
Adapt your content as per your platform
Tip 4: Engage with Influencers
Establish relationships with people who are popular among your target audience
Influencer marketing works like word-of-mouth publicity, only on a much larger scale
Tip 5: Participate in Social Media Communities
Identify groups and communities relevant to your industry Participate by asking relevant questions
Share your expertise by answering questions
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