5 tips: facebook marketing seminar
DESCRIPTION
See this presentation to learn about Facebook Marketing, use of Facebook Fan Page, Facebook Marketing Strategy, Facebook Plugins, Content, Contests, Customizations and more.TRANSCRIPT
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Copyright © 2013 Maverick Mav 1
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
/MaverickMavOz
Facebook Marketing- Tips!
/AppsMav
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Services
to help you build a stronger customer base
We create Facebook Applications
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2011 •Understanding SM
•Is it a hype?
2012 •Setup
2013 •Execution
•Management
•Part of your Marketing & Support Strategy
Timeline
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012
Extensive Presence
Some Social Media Presence
No Social Media Presence
Internal Research. Approximate %age
Embracing Social Media
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2013
Burning QUESTIONS?
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2013How do we:•Increase Fans/ Followers/ Connections
•Get Sales
•Increase Customer Satisfaction
•Grow Business
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It is NOT About:•Setting up Accounts, Welcome Page, Cover Photo, ……..
•Posting Status Updates or offers
•Spamming Newsfeeds
•Uploading Photos
Answer
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Strategy
Tactical Action Plan or Roadmap
Sophisticated Setup- Apps
Engagement- Stories in Newsfeed
Attractive Campaigns- Go Viral
Measurement
It’s About
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Success Factors
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Features & Best Practices
Social Graphs- Beyond Like (Cooked, Listened Actions)
Social Plugins
Recommendation plugin
Facepile pluginOpen Graph Protocol
Success Factor
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Page Policies
Page Policies! Cover Photo T& C
Success Factor- Platform Policies, Promo guidelines, Branding T&C
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Algorithms, Workflow, Applications, Analytics
EdgeRank
Facebook Insights
Group Deal
Success Factor
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Week 6Week 1
Week 2 Week 8
Reach 600- 800 Fans
NEXT
Launch Photo Voting Contest
- 3rd party app
Offer Strategy
Reach 300 Fans
1 Status Update per day. No Offers or Sales Messages!
Success Factor- Roadmaps
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Profile vs. Page
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Profile-Page RelationshipFor example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:
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Have Multiple Admins
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• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here: http://www.facebook.com/username/
Reserve Your Business Name
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Promote it!
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COMPLETE YOUR BRAND’S PROFILE – Get Social + Search Effect!
USING FACEBOOK PAGES TO EFFECTIVELY MARKET YOUR BRAND
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CREATE EFFECTIVE COLLATERALSA compelling cover image that
adheres to Facebook guidelinesAn appropriate profile image
depicting your brand’s icons or signage
A succinct summary of services your brand offers.
Custom designed tab apps and tab app icons
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Facebook Marketing
to help you build a stronger brand
Give complete Digital support
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PAY ATTENTION TO YOUR CONTENT – CONTENT REALLY IS KING
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YOUR MANTRA FOR CONTENT
Know your audience
Be brief, and be topical
Mind your language
Express yourself through images
Engage the engagement
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Ask Questions or Fill in the blank
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You Get Answers ‘Comments’
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Why?
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When Fans ‘Like’, ‘Comment’, ‘Share’
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Stories are generated in Friend’s Newsfeeds
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The Benefits of being ‘Liked’
*Source: Facebook
Stories are generated in Friends’ Newsfeeds
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Go Viral – With every interaction from Fans
Add Events
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Use Questions Tab
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To End Political Debates(Could have easily settled the debate!)
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INSTALL CUSTOM TAB APPSA custom tab is, in the Facebook realm, an app. It’s the equivalent of
having a custom designed website.
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Increasing:• Social Graph Effect – Stories about your
brand• Fan base• Engagement• Sales
Install Custom Tab Apps
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Incentivisation is key
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Before Like After Like
Incentivisation is key
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Customised Business Experience
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F- Commerce
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Custom Design for your BusinessStore Locator
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Display & Self Manage Multiple Store LocatorMultiple Store Locator
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Custom Experience for yourReal Estate Agents
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Display- Events, Trainings, Workshops
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RUN CONTESTS, QUIZ, GIVEAWAYS
If Content is King, Contest is Queen
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RUN FACEBOOK CONTESTS
Create an exciting story to tell
Benefit from fans sharing your
contest
People Love Rewards &
participating in contests
Stories are created when Fans participate
WHY?
Facebook doesn’t allow running contests -
Using any native tab- Using Like, Share,
Comment as voting mechanism
Doing these can result in your page being
reported and banned!
Contests on Facebook are a great way to build traffic quickly. Even better, they can focus on a specific product, service or promotion that a business wants to promote.
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Photo Contest- Before Like
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Photo Contest- After Like
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Photo Contest- Submit Photo & Invite Friends
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Photo Contest- Before Like
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Photo Contest- After Like
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USE FACEBOOK PLUG-INS – CROSS-PROMOTION ALWAYS WORKS
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FACEBOOK PLUG-INSFacebook plugins are small widgets you can add to your website to boost website and social traffic!
‘Like Us On Facebook’ plugin
Facebook Activity Plugin
Facebook Recommendations plugin
Facebook ‘comment-box’ plug-in
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FACEBOOK MARKETING FOR BRANDS
THANK YOU