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The more information you share with your investment counselor about your personal financial situation, the more equipped your advisor will be to help you meet your financial and investment goals.

There is a wide range of different types of information that investors should share with their investment counselor.

David Lerner Associates Executive Vice President Martin Walcoe identifies five things in particular:

Successful investing starts with setting realistic and measurable goals and objectives

“Without them, you’ll have no way of knowing whether you’ve achieved success or not.”—Martin Walcoe, David Lerner Associates

When will you need to access the money that is being invested?

Short term (such as within two to three years) should usually be placed in highly liquid investments like bank savings and money market accounts.

For longer term investments you might consider mutual funds or bonds.

Every investor’s level of risk tolerance is a little bit different

It’s very important to share this with your investment counselor

If you know that you will need access to your money on a certain date (in the short term) for a specific reason, your advisor should generally recommend investments that are easy to liquidate without penalty or tax consequences

Give your advisor a holistic view of your entire financial picture

It will better enable him or her to make recommendations that fit within your overall investment plan

your age tax status investment experience financial situation and needs any other information you may choose to

disclose

Material contained in this side deck is provided for information purposes only and is not intended to be used in connection with the evaluation of any investments offered by David Lerner Associates, Inc. (DLA). This material does not constitute an offer or recommendation to buy or sell securities and should not be considering in connection with the purchase or sale of securities.