5 things startups need to know about product design
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5 Things startups need to know about product design. By our managing partner Thomas JoosTRANSCRIPT
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Thomas Joos, Little Miss Robot
5 things startups need to know about product design.
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1. INVOLVEMENT
Translating mission + vision into tangible user experiences requires involvement from business, design and technology.The best product design happens when everybody is involved.
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BUSINESS
TECHNOLOGY DESIGN
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2. DESIGN IS NOT AN AFTERTHOUGHT
Too often, design is a visual layer added on top in the end.Design is not just about how your product looks & feels, it’s about how your product works.
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90% of startups are managed by business people and technical experts, lacking design thinking expertise.
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3. CONTENT MANAGEMENT MATTERS
Integrating content is where most projects break.Don’t start designing without real content, and fuck lorem ipsum.
Content management should be a focus point on it’s own.
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4. DESIGN LEADS, TECHNOLOGY INFORMS
Include design thinking throughout the entire development process,in order to deliver inspiring product experiences.
A product designer takes the lead by inspiring product owners and guiding visual & technical experts into innovative directions.
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5. KEEP ASKING WHY
Ask yourself ‘why’ 5 times more every day. You will be working on the same product for a long time. Never take stuff for granted and learn to ask why.
Challenge the status quo.
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5 things startups need to know about product design. Thomas Joos, Little Miss Robot