Five Online Marketing Strategies for Bloggers

WHY?

1. Identify Key Goals

Build Your Brand

Make Money from Advertising Sales

Attract Speaking or Consulting Business

Position Yourself as an Industry Expert

Promote Your Own Products

More Than One Goal?

2. Improve Your Calls to Action

What do you want visitors to DO?

• Subscribe to RSS

• Subscribe to Email Newsletter

• Fill Out a Contact Form

• Order a Book

• Click an Ad

Desired Actions

Placement

Size & Color

Proximity

3: Increase Trust

RSS & Twitter Subscribers

About Page

Testimonials & Mentions in the Press

Client List

4: Segment Your Audience

Ways to Segment

• Traffic Source

• Behavior

• Demographics

Traffic Sources

• SEO

• Email

• PPC

• RSS Feed

5. Test, Test, Test

What to Test

Google Analytics

CrazyEgg

How to Test

Google Website Optimizer

Resources

• Google Analytics

• Google Website Optimizer

• Crazy Egg

• Always Be Testing

• Landing Page Optimization

• Online Marketing Inside Out

Slides

Slides will be posted to http://brandoneley.com

Brandon EleyInteractive Director - Kelsey Advertising & Design

Author, Blogger, Speaker - EleyMedia

brandon@eleymedia.comTwitter: @beley

Online Marketing Inside OutBy Brandon Eley & Shayne Tilley

www.brandoneley.com www.kelseyads.com

Flickr Attribution

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