5 steps to open your website to a global audience · easily manage your multilingual sites...
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5 Steps to Open Your Website to a Global Audience
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Agenda
Easily manage your multilingual sites
Translate content on the fly
Use your community to translate
When needed, professionally translate the content on your site
Synchronize content and manage changes
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Web Experience Management WEM
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“Create immersive digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate experiences along the customer journey.”
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Translation in the viewer’s own language is all that is missing!!
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It is impossible for the viewer to have a great Web Experience if they have to view the site in a language that is not their own?
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Globalization
Why does it matter?
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70% of global web users spend their time visiting websites in
their own language
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The English language only accounts for 31% of all online
use and is in decline
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42% of internet users in the European Union would never buy a product in
a language other than their own, with a further 38% of users only
doing so very occasionally
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9 out of 10 internet users in the European Union would prefer to
visit a website in their own language
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Introducing Global Web Experience Management
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How It Works
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Content Value Index
» Three Levels Translation
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Lingotek Inside
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Easily Manage Your Multilingual Sites
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Enter the Title
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Click Lingotek Settings Button
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Translate Content on the Fly
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Publish the Page
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Machine Translated Content Published
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Use Your Community to Translate
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Publish the Page
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English Propagates to Variants
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Content Sent to Lingotek
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Community Translators Translate
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Community Translated Content Published
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Use Professional Translators
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Publish the Page
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English Propagates to Variants
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Content Sent to Lingotek
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Professional Translators Translate
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Professional Translated Content Published
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Synchronize Content and Manage Changes
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Real-time Workflow Progress
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Click on a Task for More Details
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Detailed View of the Task
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Adds/Changes are Tracked
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Adds/Changes are Tracked
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Content Put Back into Workflow
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Only Edits Need Translated
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Progress of Adds/Changes
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Adds/Changes are Published
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Lingotek Case Study
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Customer Case Study
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“Using Lingotek – Inside has been fantastic; the change in process for translation is huge. Emailing file attachments around seems so archaic.” Chris Vitti Director, Websites and Marketing Systems Alfresco
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Case Study
» Challenge
With nearly 8 million people in more than 180 countries as customers, Alfresco needed a way to manage its localized websites and to synchronize its marketing messages in a simple, scalable and cost-effective solution.
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Case Study
» Solution
Alfresco used Lingotek – Inside with the Translation Management System to launch its global websites, sync content and get real-time statistics of where the translations were in the process.
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Case Study
» Benefits Managing Global Workflow
Elaborate International Workflow Needs
In-Workflow Translation Generates Real-Time Results
Infinite Scaling, Immediate Localization
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Special Offer
50% off Software Language Packs If you purchase by the end of May!
OR
If you request a demo by the end of April we will give you 20% off of your professional translation bid up to $5,000 though the end of May!
Contact [email protected] for offer!
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Contact Us
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Lingotek contact information:
http://www.lingotek.com/SharePoint
Calvin Scharffs VP of Marketing and Product Development [email protected] 801.554.1075 @calvinscharffs @lingotek
Suzie Guerrero Channel Sales and Marketing Manager [email protected] 408-352-5398