5 Steps to Higher Google Rankings

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<ul><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>facebook.com/webmarketing123 </p><p>Todays Hosts: </p><p>SEO Fundamentals: 5 Steps to Higher Google Rankings </p><p>Mike Turner Senior SEO Strategist </p><p>webmarketing123 </p><p>Travis Low General Manager </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Founded in 2004 Proprietary Attribution Tool </p><p> Custom KPI-based Scorecards 120+ Clients </p><p>SEARCH ENGINE OPTIMIZATION </p><p>PAY PER CLICK MANAGEMENT </p><p>SOCIAL MEDIA MARKETING </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Are the slides available? </p><p> Connect with us! Were live tweeting webinar highlights. </p><p> Want to learn more? </p><p>Some Practical Matters </p><p>Yes! Just email seo@webmarketing123.com </p><p> @webmarketing123 </p><p> facebook.com/webmarketing123 </p><p>Request a Complimentary SEO Assessment Today. </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Webinar Agenda </p><p>1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time </p><p>2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>There are 4 billion searches on Google every day. </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 Source : Jupiter Research, 2010 </p><p>If you arent on the 1st page, you are invisible to most searchers </p><p>Can Your Customers Find You? </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 Official Google Blog </p><p>2/3 of the clicks go to the top 3 results </p><p>Can Your Customers Find You? </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 1: Understand how </p><p>Google ranks websites </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>What We See </p><p>Allow Google To Recognize Your Keywords 1 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>What We See </p><p>What Google Sees </p><p>Allow Google To Recognize Your Keywords 1 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Search bots identify your sites theme and relevance to queries Search Spiders Determine Your Visibility </p><p>Home Page </p><p>Category Level Page </p><p>Product Level Page1 </p><p>Product Level Page2 </p><p>Data Center </p><p>1 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Crawling: </p><p> Discovering new and updated pages on the web </p><p>Search bots follow links to get from page to page How Do Search Spiders Crawl the Web? </p><p>1 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Crawling: </p><p> Discovering new and updated pages on the web </p><p> Indexing: </p><p> Compiling data from crawls into data centers </p><p>1 </p><p>Search bots follow links to get from page to page How Do Search Spiders Crawl the Web? </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Crawling: </p><p> Discovering new and updated pages on the web </p><p> Indexing: </p><p> Compiling data from crawls into data centers </p><p> Serving Results: </p><p> Based on relevancy Over 200 factors considered Content, keywords, links </p><p>Search bots follow links to get from page to page How Do Search Spiders Crawl the Web? </p><p>1 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Is Company.coms website relevant to the searchers query? </p><p>Does the site have Authority? Does it have Quality Content? </p><p>How many other sites link back to Company.com? </p><p>Are there HTML errors or violations of Webmaster Guidelines? </p><p>1 How Does Google Determine Rankings? </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>How Does Google Determine Rankings? 1 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Webinar Agenda </p><p>1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time </p><p>2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 2: Keyword Research </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Optimize Your Keyword Selection 2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Select a mix of both head match and long tail keywords Optimize Your Keyword Selection </p><p>2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Select a mix of both head match and long tail keywords Optimize Your Keyword Selection </p><p>2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Select a mix of both head match and long tail keywords Optimize Your Keyword Selection </p><p>2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Investigate Google Insights to compare long-term trends: www.google.com/insights/search </p><p>Match Your Business to Current Trends 2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Investigate Google Insights to compare long-term trends: www.google.com/insights/search </p><p>Match Your Business to Current Trends 2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Investigate Google Insights to compare long-term trends: www.thinkwithgoogle.com </p><p>Match Your Business to Current Trends 2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Start with whats working Expand on your keywords: brainstorm </p><p>and test variations for search volume &amp; relevance </p><p> Have a mix of both head and long-tail terms </p><p> Hint: Dont focus just on search volume Google your proposed search terms to </p><p>see if the sites ranking on page 1 are relevant to what your business offers </p><p> Look at search trends for your proposed keywords </p><p>Review: Choose the Right Keywords Keyword selection determines the course of your campaign </p><p>2 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Webinar Agenda </p><p>1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time </p><p>2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 3: Benchmark your current rankings </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>100 means not showing up on the first 10 pages of search results, each of which displays 10 websites </p><p>3 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>3 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>3 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>3 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>And in relation to your competitors </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>3 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Webinar Agenda </p><p>1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time </p><p>2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 4: Integrate Keywords </p><p>into your website </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Develop a mapping document that targets 3-5 keywords per page Map Targeted Keywords Page By Page </p><p>4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Develop Content Silos Consider your sites thematic structure </p><p> Thematically Group Pages Around Keywords </p><p> Link Pages Within The Same Groups To Further Strengthen Theme of Website </p><p> Search Engine Spiders Can </p><p>See a Theme Across Your Site That Makes Sense </p><p>Mobile </p><p>Enterprise </p><p>SMB </p><p>Other Relevant Internal Pages </p><p>Mobile SMB Enterprise </p><p>4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Search engines learn what your site is about by reading your content </p><p>Weave Your Keywords Into Your Website 4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Search engines learn what your site is about by reading your content </p><p> Optimal site content will sound natural to readers but also include mentions of targeted keywords </p><p>Weave Your Keywords Into Your Website 4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Do: Since the most recent algorithm updates, this is no longer optional! </p><p> Write for your reader, not the writer! </p><p> Establish a natural, engaging tone of voice </p><p> Pay attention to grammar &amp; errors (Google sees these as a sign of web-spam) </p><p>Develop naturally written, non-spammy content Write For Your Clients </p><p>4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Do: Since the most recent algorithm updates, this is no longer optional! </p><p> Write for your reader, not the writer! </p><p> Establish a natural, engaging tone of voice </p><p> Pay attention to grammar &amp; errors (Google sees these as a sign of web-spam) </p><p>Dont Try to trick search engines with manipulative tactics </p><p> Use Flash much (it frustrates folks on mobile devices!) </p><p> Dont overuse your keywords: Read it out loud for a reality check </p><p>Develop naturally sounding, non-spammy content Write For Humans, not Search Robots </p><p>4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Integrate Keywords into the part of your website only Google </p><p>sees </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>The Key Elements: </p><p>Meta Content 4 </p><p>1.URL </p><p>2.Page Title </p><p>3.Description </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Facebook Groups: B2B Lead Gen </p><p>Keywords in the First or Second Position of the Page Title Have the Greatest Impact! </p><p>Include descriptive keywords and phrases in page titles Meta Content </p><p>4 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Webinar Agenda </p><p>1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time </p><p>2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 5: Remove Obstacles </p><p>to Showing Up in Search Results </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 1: Configure your Webmaster Tools 5 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 1: Configure your Webmaster Tools </p><p>Check your Messages for Unnatural Link Notices </p><p>5 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 1: Configure your Webmaster Tools </p><p>Check the status of your metadata </p><p>5 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Step 1: Configure your Webmaster Tools </p><p>Create and Submit a Site Map </p><p>5 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Have Storefronts? Use Google Places </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Set up Google+ Use the Button Add a G+ Badge </p><p>Customize your +1 button and +snippet http://www.google.com/webmasters/+1/</p><p>button/ </p><p>5 </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Filter out branded traffic </p><p>Measure the effectiveness of your SEO efforts Watch Your Organic Search Traffic </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>On-Page Changes </p><p>Link Building </p><p>Tracking Spider Crawls </p><p>Monitoring Visitor Analytic Data </p><p>Measuring Improvement in Rankings, Site </p><p>Engagement, and Lead Flow </p><p>On a monthly basis, on and off-page optimizations need to work in tandem to drive continued success. Rely on analytics to guide decision making. </p><p>Keep Up </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p> Improving Your Google Ranking is Attainable: It takes painstaking, detailed work to optimize a website. Fortunately, your competitors may not have done it, either. Get ahead of them. </p><p> Its all about the Keywords: Executing SEO correctly requires not just a brainstorming session but an ongoing commitment. Optimizing for a set of keywords requires relevant content, website structure and inbound links (well talk about that in another webinar). </p><p> Write for Humans: The same factors that make a website compelling to the user now earn ranking power with Google. </p><p>Key Takeaways </p></li><li><p>@TravisLowSEO @Webmarketing123 #wm123 </p><p>Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo </p><p>Connect with the Host: Mike.T@webmarketing123.com </p><p>What can you gain from speaking with one of our analysts? </p><p> Social Media Audit </p><p> Cost of the Problem Analysis </p><p> Compare digital strategies </p><p> Take a hard look at your competitors </p><p>facebook.com/webmarketing123 </p><p>webmarketing123 </p></li></ul>