5 Steps to Higher Google Rankings

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@TravisLowSEO @Webmarketing123 #wm123 facebook.com/webmarketing123 Todays Hosts: SEO Fundamentals: 5 Steps to Higher Google Rankings Mike Turner Senior SEO Strategist webmarketing123 Travis Low General Manager @TravisLowSEO @Webmarketing123 #wm123 Founded in 2004 Proprietary Attribution Tool Custom KPI-based Scorecards 120+ Clients SEARCH ENGINE OPTIMIZATION PAY PER CLICK MANAGEMENT SOCIAL MEDIA MARKETING @TravisLowSEO @Webmarketing123 #wm123 Are the slides available? Connect with us! Were live tweeting webinar highlights. Want to learn more? Some Practical Matters Yes! Just email seo@webmarketing123.com @webmarketing123 facebook.com/webmarketing123 Request a Complimentary SEO Assessment Today. @TravisLowSEO @Webmarketing123 #wm123 Webinar Agenda 1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time 2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123 There are 4 billion searches on Google every day. @TravisLowSEO @Webmarketing123 #wm123 Source : Jupiter Research, 2010 If you arent on the 1st page, you are invisible to most searchers Can Your Customers Find You? @TravisLowSEO @Webmarketing123 #wm123 Official Google Blog 2/3 of the clicks go to the top 3 results Can Your Customers Find You? @TravisLowSEO @Webmarketing123 #wm123 Step 1: Understand how Google ranks websites @TravisLowSEO @Webmarketing123 #wm123 What We See Allow Google To Recognize Your Keywords 1 @TravisLowSEO @Webmarketing123 #wm123 What We See What Google Sees Allow Google To Recognize Your Keywords 1 @TravisLowSEO @Webmarketing123 #wm123 Search bots identify your sites theme and relevance to queries Search Spiders Determine Your Visibility Home Page Category Level Page Product Level Page1 Product Level Page2 Data Center 1 @TravisLowSEO @Webmarketing123 #wm123 Crawling: Discovering new and updated pages on the web Search bots follow links to get from page to page How Do Search Spiders Crawl the Web? 1 @TravisLowSEO @Webmarketing123 #wm123 Crawling: Discovering new and updated pages on the web Indexing: Compiling data from crawls into data centers 1 Search bots follow links to get from page to page How Do Search Spiders Crawl the Web? @TravisLowSEO @Webmarketing123 #wm123 Crawling: Discovering new and updated pages on the web Indexing: Compiling data from crawls into data centers Serving Results: Based on relevancy Over 200 factors considered Content, keywords, links Search bots follow links to get from page to page How Do Search Spiders Crawl the Web? 1 @TravisLowSEO @Webmarketing123 #wm123 Is Company.coms website relevant to the searchers query? Does the site have Authority? Does it have Quality Content? How many other sites link back to Company.com? Are there HTML errors or violations of Webmaster Guidelines? 1 How Does Google Determine Rankings? @TravisLowSEO @Webmarketing123 #wm123 How Does Google Determine Rankings? 1 @TravisLowSEO @Webmarketing123 #wm123 Webinar Agenda 1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time 2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123 Step 2: Keyword Research @TravisLowSEO @Webmarketing123 #wm123 Optimize Your Keyword Selection 2 @TravisLowSEO @Webmarketing123 #wm123 Select a mix of both head match and long tail keywords Optimize Your Keyword Selection 2 @TravisLowSEO @Webmarketing123 #wm123 Select a mix of both head match and long tail keywords Optimize Your Keyword Selection 2 @TravisLowSEO @Webmarketing123 #wm123 Select a mix of both head match and long tail keywords Optimize Your Keyword Selection 2 @TravisLowSEO @Webmarketing123 #wm123 Investigate Google Insights to compare long-term trends: www.google.com/insights/search Match Your Business to Current Trends 2 @TravisLowSEO @Webmarketing123 #wm123 Investigate Google Insights to compare long-term trends: www.google.com/insights/search Match Your Business to Current Trends 2 @TravisLowSEO @Webmarketing123 #wm123 Investigate Google Insights to compare long-term trends: www.thinkwithgoogle.com Match Your Business to Current Trends 2 @TravisLowSEO @Webmarketing123 #wm123 Start with whats working Expand on your keywords: brainstorm and test variations for search volume & relevance Have a mix of both head and long-tail terms Hint: Dont focus just on search volume Google your proposed search terms to see if the sites ranking on page 1 are relevant to what your business offers Look at search trends for your proposed keywords Review: Choose the Right Keywords Keyword selection determines the course of your campaign 2 @TravisLowSEO @Webmarketing123 #wm123 Webinar Agenda 1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time 2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123 Step 3: Benchmark your current rankings @TravisLowSEO @Webmarketing123 #wm123 100 means not showing up on the first 10 pages of search results, each of which displays 10 websites 3 @TravisLowSEO @Webmarketing123 #wm123 3 @TravisLowSEO @Webmarketing123 #wm123 3 @TravisLowSEO @Webmarketing123 #wm123 3 @TravisLowSEO @Webmarketing123 #wm123 And in relation to your competitors @TravisLowSEO @Webmarketing123 #wm123 3 @TravisLowSEO @Webmarketing123 #wm123 Webinar Agenda 1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time 2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123 Step 4: Integrate Keywords into your website @TravisLowSEO @Webmarketing123 #wm123 Develop a mapping document that targets 3-5 keywords per page Map Targeted Keywords Page By Page 4 @TravisLowSEO @Webmarketing123 #wm123 Develop Content Silos Consider your sites thematic structure Thematically Group Pages Around Keywords Link Pages Within The Same Groups To Further Strengthen Theme of Website Search Engine Spiders Can See a Theme Across Your Site That Makes Sense Mobile Enterprise SMB Other Relevant Internal Pages Mobile SMB Enterprise 4 @TravisLowSEO @Webmarketing123 #wm123 Search engines learn what your site is about by reading your content Weave Your Keywords Into Your Website 4 @TravisLowSEO @Webmarketing123 #wm123 Search engines learn what your site is about by reading your content Optimal site content will sound natural to readers but also include mentions of targeted keywords Weave Your Keywords Into Your Website 4 @TravisLowSEO @Webmarketing123 #wm123 Do: Since the most recent algorithm updates, this is no longer optional! Write for your reader, not the writer! Establish a natural, engaging tone of voice Pay attention to grammar & errors (Google sees these as a sign of web-spam) Develop naturally written, non-spammy content Write For Your Clients 4 @TravisLowSEO @Webmarketing123 #wm123 Do: Since the most recent algorithm updates, this is no longer optional! Write for your reader, not the writer! Establish a natural, engaging tone of voice Pay attention to grammar & errors (Google sees these as a sign of web-spam) Dont Try to trick search engines with manipulative tactics Use Flash much (it frustrates folks on mobile devices!) Dont overuse your keywords: Read it out loud for a reality check Develop naturally sounding, non-spammy content Write For Humans, not Search Robots 4 @TravisLowSEO @Webmarketing123 #wm123 Integrate Keywords into the part of your website only Google sees @TravisLowSEO @Webmarketing123 #wm123 The Key Elements: Meta Content 4 1.URL 2.Page Title 3.Description @TravisLowSEO @Webmarketing123 #wm123 Facebook Groups: B2B Lead Gen Keywords in the First or Second Position of the Page Title Have the Greatest Impact! Include descriptive keywords and phrases in page titles Meta Content 4 @TravisLowSEO @Webmarketing123 #wm123 Webinar Agenda 1 Understand How Google Ranks Websites Search results are generated algorithmically for each query, in real time 2 Keyword Selection Best Practices SEO tips for keyword mapping and page optimization 3 Benchmark Your Current Rankings You cant track what youre not measuring 4 Integrate Keywords into Your Website Including Metadata. Youll also be seeking backlinks with keywords as anchor text 5 Remove Obstacles to Appearing in Search Results Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123 Step 5: Remove Obstacles to Showing Up in Search Results @TravisLowSEO @Webmarketing123 #wm123 Step 1: Configure your Webmaster Tools 5 @TravisLowSEO @Webmarketing123 #wm123 Step 1: Configure your Webmaster Tools Check your Messages for Unnatural Link Notices 5 @TravisLowSEO @Webmarketing123 #wm123 Step 1: Configure your Webmaster Tools Check the status of your metadata 5 @TravisLowSEO @Webmarketing123 #wm123 Step 1: Configure your Webmaster Tools Create and Submit a Site Map 5 @TravisLowSEO @Webmarketing123 #wm123 Have Storefronts? Use Google Places @TravisLowSEO @Webmarketing123 #wm123 Set up Google+ Use the Button Add a G+ Badge Customize your +1 button and +snippet http://www.google.com/webmasters/+1/button/ 5 @TravisLowSEO @Webmarketing123 #wm123 Filter out branded traffic Measure the effectiveness of your SEO efforts Watch Your Organic Search Traffic @TravisLowSEO @Webmarketing123 #wm123 On-Page Changes Link Building Tracking Spider Crawls Monitoring Visitor Analytic Data Measuring Improvement in Rankings, Site Engagement, and Lead Flow On a monthly basis, on and off-page optimizations need to work in tandem to drive continued success. Rely on analytics to guide decision making. Keep Up @TravisLowSEO @Webmarketing123 #wm123 Improving Your Google Ranking is Attainable: It takes painstaking, detailed work to optimize a website. Fortunately, your competitors may not have done it, either. Get ahead of them. Its all about the Keywords: Executing SEO correctly requires not just a brainstorming session but an ongoing commitment. Optimizing for a set of keywords requires relevant content, website structure and inbound links (well talk about that in another webinar). Write for Humans: The same factors that make a website compelling to the user now earn ranking power with Google. Key Takeaways @TravisLowSEO @Webmarketing123 #wm123 Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo Connect with the Host: Mike.T@webmarketing123.com What can you gain from speaking with one of our analysts? Social Media Audit Cost of the Problem Analysis Compare digital strategies Take a hard look at your competitors facebook.com/webmarketing123 webmarketing123