5 steps to franchise your business

“The Road from Value to Money”5 areas & 25 principles to develop sustainable & profitable business

to guide to support to assist

5 Steps to Franchise Your Business


Mengapa Difranchisekan?

Capital Limitation Span of Control Cultural Barrier Competition Avoidance.


Syarat Franchise

Profitable Uniqueness Brand.


Harapan Beli Franchise Mendapatkan PENGHASILAN

tambahan Ingin memiliki dan menjalankan BISNIS Melakukan EKSPANSI bisnis Alat MEMBIAKKAN uang.


Mengapa Beli Franchise? Model bisnis terbukti

MENGUNTUNGKAN SISTEM BISNIS terbukti efektif BRAND AWARENESS lebih tinggi Tergabung dalam JARINGAN BISNIS

yang lebih luas Mendapatkan DUKUNGAN

MANAJEMEN.


Principles Franchisors shall live from royalty based

income rather that from selling franchise outlets

Franchise network shall be big enough to generate a significant business scale

Franchisors shall maintain supply chain of raw materials

Franchisees shall get raw materials cheaper from franchisor.


Holding Strategy

Supply of raw materials Knowledge Market Management Support.


Development Steps

1. BUSINESS1. BUSINESSEVALUATIONEVALUATION

2. PROFITABILITY2. PROFITABILITYMODELINGMODELING

3. SYSTEM3. SYSTEMDOCUMENTATIONDOCUMENTATION

4. OUTLET4. OUTLETPROTOTYPINGPROTOTYPING

5. FRANCHISE5. FRANCHISELAUNCHINGLAUNCHING


Business Evaluation1.1 Business Strategy •Konsep bisnis, model bisnis, keunikan produk,

positioning produk

1.2 Product & Services •produk utama, produk pendukung, produk tambahan

1.3 Delivery Concept •Layanan yang disediakan, fitur dan manfaat yang bisa diberikan, daftar peralatan, daftar pemasok,

1.4 Operation Concept •Keterampilan manajerial, keterampilan teknis, budaya dan nilai-nilai, struktur organisasi, deskripsi tugas

1.5 Brand Identity •Disain logo, tag line, disain icon

1.6 Product Identity •Disain aksesori standar, disain packaging, dokumen-dokumen produk.

1.7 Outlet Identity •Disain layout lobby, disain interior counter, disain tampak muka dan billboard

1.8 Registration Brand •Pendaftaran merek


Profitability Modeling2.1 Investment profile Anggaran peralatan, furniture, renovasi,

peralatan pendukung dan aksesori

2.2 Cash flow study Perhitungan income stream, COGS, biaya operasional dan BEP analysis

2.3 Franchise package Penentuan biaya peralatan awal, biaya dukungan awal, biaya franchise, royalti dan biaya-biaya lain

2.4 Franchisee's Business Plan Proyeksi bisnis, proyeksi biaya, proyeksi laba/rugi, cash flow dan analisa BEP & ROI

2.5 Franchisor's Business Plan Proyeksi bisnis, proyeksi biaya, proyeksi laba/rugi, cash flow dan analisa BEP & ROI


System Documentation3.1 Documenting SOP Fasilitas fisik, tenaga kerja, operasional

produksi, keuangan dan administrasi, marketing

3.2 Develop Startup Guide Panduan pembukaan outlet

3.3 Develop Training modules

Operasional bisnis umum, manajemen operasioonal, prosedur teknis produksi, administrasi dan pelaporan, akuntansi dan keuangan, marketing

3.4 Create franchise agreement

Draft perjanjian franchise

3.5 Franchise application Alur kerja pendaftaran franchisee, form aplikasi franchise, form survey lokasi


Outlet Prototyping

4.1 Franchise Organization •Struktur organisasi franchisor, deskripsi tugas karyawan, prosedur perekrutan karyawan, prosedur evaluasi, kontrak kerja karyawan.

4.2 Operation Workflow •Alur kerja franhcisee, formlir-formulir operasional franchisee, alur kerja operasional franchisor, formulir operasional franchisor, laporan dan pemantauan, evauasi bisnis

4.3 Integrated IT system design

•POS system, pengelolaan persediaan, CRM, sistem akuntansi, komunikasi internet


Franchise Launching

5.1 Network expansion strategy

•Strategi dan rencana ekspansi, program perluasan jaringan, program peluncuran franchise

5.2 Franchise Proposal •Proposal franchise, marketing kit

5.3 Launching •Pelaksanaan program launching franchise

Terima Kasih

Office Complex 8th Floor Suite A10, Grand ITC Permata HijauJl. Arteri Permata Hijau, Jakarta 12210Tel. (021) 7087-1820, Fax. (021) 5366-3784 SMS (0855) [email protected], www.benwarg.com

5 steps to franchise your business

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