5 step strategy how to make your branding successful

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Page 1: 5 Step Strategy How to Make Your Branding Successful

5 Step Strategy How to Make Your Branding Successful

Coca-Cola, Pampers, Louis Vuitton, Mercedes: what do they all have in common? They are brands and they are so successful! They are easily recognized, remembered and even revered by consumers. There is a stark difference between branding and marketing. Branding is not just about the logo and design. It is communicating the product or brand’s character, core values. Branding comes much before marketing.

Here is a quick five-step strategy to get branding to work for you:

Know & Study Your Target Audience

For the product or service, you offer it is imperative to know your customers. What kind of audience will your brand cater to? Is your target audience is women? Then you need study the group closely to understand whether you need to focus on mothers or single women.

Define Your Brand’s Position

Once you've identified the problem areas use it to build your brand’s position. What can you do to help your customers? For example,Google's mission is to organize the world's information and make it universally accessible and useful. Think about the qualities or advantages your product or service wants to offer.

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