5 step guide to app marketing

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© Copyright 2013 Codengo Pty Ltd. All rights reserved. Increasing Your Odds of Success Chris Jones, CodeNgo June 2013

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You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.

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Page 1: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Increasing Your Odds of Success

Chris Jones, CodeNgoJune 2013

Page 2: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

CodeNgo is a multi-app store publishing service helping to increase & simplify distribution

It is convenient, saves time and drives downloads for developers.

What is CodeNgo?

Page 3: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

App marketing…ugh

Is your app in there somewhere?

Page 4: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

http://www.moviesoundscentral.com/sounds/dumb_and_dumber/dumb42b.wav

Page 5: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Why is discovery so

hard?

Page 6: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Page 7: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Page 8: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Developer Services

Distribution

Appstore Optimization

Translation Services

Analytics

…and many more

Page 9: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

New Business Models

Page 10: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Page 11: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Page 12: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Page 13: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Page 14: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

What do I do?

Jonesy’s 5 Step Guide to App Marketing

Page 15: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Build your marketing strategy at the same time you develop your app ideaBuild a Microsite and then engage with consumers & bloggers

Be pedantic regarding your app store marketing & pay attention to ratingsGet Reviewed

Use tools & services that simplify and save you time

Page 16: 5 Step Guide to App Marketing

© Copyright 2013 Codengo Pty Ltd. All rights reserved.

Chris JonesCo-FounderM: +61 466 555 444E: [email protected]: cjones2002