5 social media stories from the last 3 months
DESCRIPTION
Explore levels of Facebook, Twitter and Instagram penetration across 6 Middle East countries. Higher levels of brand interaction online during Ramadan. What is the regions most preferred "social log-in" network? Saudi Arabia still has the largest Twitter population. Finally, find out how much trust youth have in social media as a source of news. The stories previewed in the Infographic previously appeared in our Middle East Digital Digest: http://www.slideshare.net/ictQATAR/digital-digest-q2-2014TRANSCRIPT
MENA SOCIAL MEDIA DIGESTTOP 5 STORIES FROM Q2, 2014
SOCIAL MEDIA
USAGE AMONGST NATIONALS
INTERACTION WITH BRANDSON FACEBOOK DURING RAMADAN
The network has started to share its digital ad platform ‘Facebook Audience Network’ (FAN) and is looking to increase involvement from brands in time for Ramadan.
in Saudi Arabia
in UAE in Egypt
68%
50% 49%
SAUDI ARABIA STILL HAS THELARGEST TWITTER POPULATIONCOMPARED TO R EST OF MENA
Source: The 6th Arab Social Media Report: http://bit.ly/1lr6QKL
Source: Tfour.me: http://bit.ly/1hDc9H5
Source:The National: http://bit.ly/1ipWAAG
Source: Northwestern University in Qatar and Doha Film Institute: http://bit.ly/1l3RNl4
TRUST IN SOCIAL MEDIA AS A NEWSSOURCE GROWING FAST FOR MENA YOUTH
78%
4%3%
OTHER
9%
6%
9%
49%
18%
3%
2%
2014
39%
43%
14%
2%
1%
52%
26%
2013
4%
3%
60%
19%
1%
1%
Social Media
Radio Shows
Newspapers
Magazines
Television
22%
40%
9%
1%
0%
Kuwait
10%
UAE
9%
Lebanon
4%Egypt
17%
Saudi Arabia
40%
Remaining of Arab countries
20%
90%95% 36%94%98% 85%
EGYPTLEBANON QATARKSA TUNISIATUNISIA UAE
37% 32%37% 34%80% 69%
EGYPT LEBANONQATARKSA TUNISIATUNISIAUAE
INSTAGRAM IS THE MOST POPULARSOCIAL MEDIA SERVICE AMONG QATARIS
32% 46% 2%49%3%29%33%49%
EGYPTLEBANONQATAR KSA TUNISIATUNISIAUAE
Designed by
Source: Arab Youth Study: http://bit.ly/1lgPQH6
For more Middle East digital trends visit:www.slideshare.net/ictQATAR
201220112010
IS MOST PREFERRED “SOCIAL LOG-IN”NETWORK IN MENA REGION
commverse.net