5 Recruitment Marketing Basics HR Should Never Forget

Download 5 Recruitment Marketing Basics HR Should Never Forget

Post on 14-Jul-2015



Recruiting & HR

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<ul><li><p>your brand</p><p>Candidates dont care about...</p></li><li><p>Really?</p></li><li><p>Really. It sucks.</p></li><li><p>They care about...</p><p>what you can DO for them!</p></li><li><p>Its not just about how much you pay...</p></li><li><p>Or how funky your offices are...</p></li><li><p>Or if you have annual pet day...</p></li><li><p>Its about whatyour employees are saying</p></li><li><p>That they trust over...</p></li><li><p>1. Job ads</p><p>2. Career site copy</p><p>3. External recruiters</p></li><li><p>The most commonly overlooked factis a companys internal</p><p>audience - the employees- as keyto influencing and gainingexternal candidate trust </p><p>Edelman Trust Barometer Study 2014</p></li><li><p>Recruitment is changing.</p></li><li><p>Whats happening?</p></li><li><p>83% of candidates look at online reviews,social media conversations,</p><p>and LinkedIn profiles of staffbefore making an application for a job.</p><p>Source: Jobvite</p></li><li><p>Source: Findly.com</p><p>83% of company career siteshave a less than 15% return rate.</p></li><li><p>DOH!</p></li><li><p>The main reasons quality candidatesdont consider your jobs are:</p></li><li><p>They Dont TRUST or KNOW you</p></li><li><p>They are not ready to move</p></li><li><p>Or both.</p></li><li><p>What Can You Do?</p></li><li><p>Start a blog?</p></li><li><p>Get your CEO to tweet? </p></li><li><p>Make a video of staff having aNerf-gun fight? </p></li><li><p>Consider this.</p></li><li><p>Strip it back...</p></li><li><p>To the basics</p></li><li><p>5 Principles </p></li><li><p>Principle #1. </p><p>Create content candidates actually WANT</p></li><li><p>and they will return for more...</p></li><li><p>What do candidates really want?</p></li><li><p>They want to be able to TRUST you...</p></li><li><p>Before they will apply</p></li><li><p>Principle #2. </p><p>Consistency Builds Trust</p></li><li><p>Consistently deliver youremployer brand promise</p></li><li><p>Principle #3. </p><p>Involve Employees</p></li><li><p>1. Social media training</p><p>2. Social media tools</p><p>3. Time</p><p>with</p></li><li><p>Principle #4. </p><p>Do it BETTER than your competition</p></li><li><p>and your message will start to spread...</p></li><li><p>... even off line...</p></li><li><p>If you build a great experiencepeople tell each other about that.Word of mouth is very powerful </p><p>Jeff Bezos, Amazon</p></li><li><p>Principle #5. </p><p>Have a STRONG social recruitmentbranding strategy to ensure you do it better</p></li><li><p>Learn about the</p></li><li><p>your brand</p><p>Candidates dont care about</p></li><li><p>1. Create content candidates want2. Consistently deliver your employer brand promise3. Involve employees4. Do it better than your competition5. Have a STRONG social recruitment branding strategy</p></li><li><p>Learn More: </p><p>FREE VIDEO TRAINING SERIES</p></li></ul>