5 recruitment marketing basics hr should never forget
Post on 14-Jul-2015
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Candidates dont care about...
Really. It sucks.
They care about...
what you can DO for them!
Its not just about how much you pay...
Or how funky your offices are...
Or if you have annual pet day...
Its about whatyour employees are saying
That they trust over...
1. Job ads
2. Career site copy
3. External recruiters
The most commonly overlooked factis a companys internal
audience - the employees- as keyto influencing and gainingexternal candidate trust
Edelman Trust Barometer Study 2014
Recruitment is changing.
83% of candidates look at online reviews,social media conversations,
and LinkedIn profiles of staffbefore making an application for a job.
83% of company career siteshave a less than 15% return rate.
The main reasons quality candidatesdont consider your jobs are:
They Dont TRUST or KNOW you
They are not ready to move
What Can You Do?
Start a blog?
Get your CEO to tweet?
Make a video of staff having aNerf-gun fight?
Strip it back...
To the basics
Create content candidates actually WANT
and they will return for more...
What do candidates really want?
They want to be able to TRUST you...
Before they will apply
Consistency Builds Trust
Consistently deliver youremployer brand promise
1. Social media training
2. Social media tools
Do it BETTER than your competition
and your message will start to spread...
... even off line...
If you build a great experiencepeople tell each other about that.Word of mouth is very powerful
Jeff Bezos, Amazon
Have a STRONG social recruitmentbranding strategy to ensure you do it better
Learn about the
Candidates dont care about
1. Create content candidates want2. Consistently deliver your employer brand promise3. Involve employees4. Do it better than your competition5. Have a STRONG social recruitment branding strategy
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