5 recruitment marketing basics hr should never forget
TRANSCRIPT
your brand
Candidates don’t care about...
Really?
Really. It sucks.
They care about...
what you can DO for them!
It’s not just about how much you pay...
Or how funky your offices are...
Or if you have annual ‘pet’ day...
It’s about whatyour employees are saying
That they trust over...
1. Job ads
2. Career site copy
3. External recruiters
“The most commonly overlooked factis a company’s internal
audience - the employees’- as keyto influencing and gainingexternal candidate trust”
Edelman Trust Barometer Study 2014
Recruitment is changing.
What’s happening?
83% of candidates look at online reviews,social media conversations,
and LinkedIn profiles of staffbefore making an application for a job.
Source: Jobvite
Source: Findly.com
83% of company career siteshave a less than 15% return rate.
D’OH!
The main reasons quality candidatesdon’t consider your jobs are:
They Don’t TRUST or KNOW you
They are not ready to move
Or both.
What Can You Do?
Start a blog?
Get your CEO to tweet?
Make a video of staff having aNerf-gun fight?
Consider this.
Strip it back...
To the basics
5 Principles
Principle #1.
Create content candidates actually WANT
and they will return for more...
What do candidates really want?
They want to be able to TRUST you...
Before they will apply
Principle #2.
Consistency Builds Trust
Consistently deliver youremployer brand promise
Principle #3.
Involve Employees
1. Social media training
2. Social media tools
3. Time
with
Principle #4.
Do it BETTER than your competition
and your message will start to spread...
... even off line...
“If you build a great experiencepeople tell each other about that.Word of mouth is very powerful”
Jeff Bezos, Amazon
Principle #5.
Have a STRONG social recruitmentbranding strategy to ensure you do it better
Learn about the
your brand
Candidates don’t care about
1. Create content candidates want2. Consistently deliver your employer brand promise3. Involve employees4. Do it better than your competition5. Have a STRONG social recruitment branding strategy
Learn More:
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