5 pillars in the french system for displaying products ...wwb1046/omc_advanced_course_on_trad… ·...

Advanced Course on trade and Environment - WTO - April, 17th, 2012

1 Ministère de l'Écologie, du Développement durable,des Transports et du Logement

www.developpement-durable.gouv.fr

Advanced Course on trade and EnvironmentWTO, Geneva

Round-Table on Product Environmental FootprintSchemes

April, 17th, 2012

Antonin [email protected] Ministry of Ecology, Sustainable Development, Transport and Housing

5 pillars in the French system for displaying products environmental information

2Advanced Course on trade and Environment - WTO -April, 17th, 2012

The french system for productenvironmental information display :

5 Pillars

1. Legislative basis: 2 laws “Grenelle”

2. Supporting the private initiatives since 2008

3. ADEME AFNOR technical and multi-stakeholders platform « expertise and standardisation »

4. National test: July 2011-12

5. Sharing methodological developments at the European level


a) Origin : the « Grenelle Environnement » 2007-08

� Nationwide round-table in the environmental field

� A new 5 actors governance : unions, electedrepresentatives, env. NGOs, private sector, State

� Acceleration and amplification of « classic » programs : buildings, housing, energy, transport, …: 253 commitments

� Sustainable consumption & prod. Make greener products :� more visible (environmental information)

� more credible (controling advertising)

� more accessible (bonus malus)


b) Origin : Contribution of (EU) householdconsumption to greenhouse effect

26 %passenger transport

15 %heating

7%hot water, electricity

52 %PRODUCTS (manufacturing,of goods and services)

(source Ademe-BioIS2003)


c) Origin : Consumers’ expectations

The change in consumer behaviour has started…even though it will take time.

� World poll (14 countries) National Geographic 2008: 74% of Brazilians, 62% of Indians “very concerned” or “concerned” by environmental issues (USA, FR: 55%)

� EU poll 2009: 72% (FR: 78%) in favour of mandatory carbon labelling (26 500 persons from 28 countries)

� French poll (2010; 1000 persons – ADEME Ethicity): 74% of consumers would like to have information about the environmental impacts of the products they buy

Further than mere declarations, more and more concrete acts: ex : in France, doubling of organic products consumption in last 3 years.


1.1 Legislative basis: 2 articles in the Grenelle laws

� Law « Grenelle 1 » - art. 54 : “Consumers must have access to sincere, objective and comprehensive environmental information on the overall characteristics of the product / packaging pair […] France will support the recognition of these same requirements on the European Union level. […] The methodology associated with the evaluation of these impacts will be discussed in consultation with the relevant stakeholders.”

� Law « Grenelle 2 » - art.228 : ““From 1 July 2011, and after consultation with all stakeholders of the relevant sectors, an experiment will be conducted for a minimum period of one year. The objective of this experiment is to inform the consumer, gradually and by any suitable method, of the carbon footprint ofproducts and their packaging, and the consumption of natural resources or impact on natural environments that are attributable to these products throughout their life cycle.”


1.2 Legislative basis: in a nutshell

� Grenelle 1, art. 54: a consumer right

� Grenelle 2, art.228: � a one year experimentation phase …

� … starting 1 July 2011…

� … LCA approach…

� multicriteria (carbon footprint + at least 1 other)

� then, after its assessment…potential general implementation to display environmental characteristics of products, …

� at the consumer level


2. Supporting the existing private initiatives since 2008


General platformwith industry and stakeholders

Methodologicalworking group

Sector working groups(product categories)

Communication format working

group

Database governancecommittee

General platformwith industry and stakeholders

Methodologicalworking group

Sector working groups(product categories)

Communication format working

group

Database governancecommittee

3.1 ADEME AFNOR multi-stakeholders technical platform


� General guidelines to develop methodological documents (product or sector category rules)

� Life Cycle approach : ISO 14040-44 consistent

� Product and packaging

� Multicriteria approach: a mandatory carbon footprintindicator + other indicators

� A public and generic database

� All documents available in english: http://www.boutique.afnor.org

3.2 Repository of « good practices » BP X 30-323


3.3 Sector working groups

1. Food and pet food2. Electric and electronic equipment3. Cleaning products, products for garden4. Body care5. Clothes, textile, shoes, bags6. Construction products7. Furniture8. Paper and stationery9. Tableware, crockery, cooking products10. Sport equipment, outdoor, toys11. Non electric equipment, ironmongery


Finalised & validated PCR� Food, beverage, pet food� Shoes� Backpacks� Shampoos� Toilet paper� TV� Rackets� Bedding� Disposable nappies� Wooden furnitures� Sofa� balls

In progress� Detergents� Clothes� Nappies� Stationery� …

3.4 Work on PCR


� functional unit: eg. 34 g eqCO2 / 100 ml� environmental issues to address� Indicators� life cycle phases to include� end of life� carbon storage� Allocations between product and co-products� primary / secondary data articulation

3.5 Each PCR document defines recommendations on key

methodological issues


� Issues: climate change, water, biodiversity� Functional unit: per 100 mg or ml, and / or portion � Indicators and Impact calculation methods:

�GHG emissions: [IPCC, 2007]�Water use: net consumption�Water pollution:

• Eutrophication: [Recipe 2008 ]• Eco-toxicity: [UseTox]

� biodiversity loss: under development� Allocation rules� Primary Data (= from direct measure) / Secondary Data

(= generic) / Half-specific (default)� Validity of data: 3 years

3.6 Example : Food, beverage and pet food

Sector Methodological Guide


4.1 National experimentation : « Grenelle II »implementing law (2010), article 228

Requirements :• quantification + communication to the end consumer• compliance with BPX 30-323 and LCA approach, and with

PCR (if already adopted)• carbon footprint with absolute figures• multicriteria (at least one more envir. criterion)• To be tested: technical feasibility, communication, costs,

methods, data access, etc.Flexibility was given to the companies:• Communication formats and media• Choice of additional environmental indicators• starting date (between 1 July until 1 December 2011)


4a/ Intermediate appraisals, discussions and contributions,

final assessment

4.3 SCHEDULE

01/2011

07/2011

10/2011

07/2012

01/2013

2011 20132012

1/ Selectionamong the applicants

2/ Projects completion

3/ Experiment5/ Report to the Parliament

4b/ Our surveyof foodindustry


4.2 Experimentation : a wide range of sector and products

• Food……………………………………..

• Beverage………………………………..

• Body care……………………………….

• Clothing, shoes, home textiles………..

• Stationery, publication, edition………..

• Electric & electronic equipt, furniture…

• Building materials……………………….

• Supermarkets distribution………………

• Others…………………………………….


4.3 Experimentation : a wide range of companytypes

� 230 applicants from all sectors� 168 selected; projects started 1 July 2011

� size: � 30% have less than 50 employees� 25% have more than 500 employees

� 70 from the food sector� Foreign companies:

� Agricom (Chile), Bogota Chamber of Commerce (Colombia), H&M (Sweden)

� French branches of multinationals: � Nestlé, Coca-Cola, Pepsico, Colgate-Palmolive, Heineken,

Levi Strauss, Procter and Gamble, Unilever, J&J, Henkel etc…


4.4 Experimentation : the evaluationitems

• Technical feasability and data issues• Communication and information medium• Relations along the supply chain• Costs (in experimental conditions)• Other business effects (internal mobilization)• Some insights on consumer understanding

No short term effect on consumer behaviour isexpected


4.5 Experimentation: a wide range of operations


Experimentation : examples


fioul gaz

Langloys-Traiteur

Organic tomato soup « Le Marmiton »


On the back of the pack :• definitions,• weblink www.indice-environnemental.fr) for more informations• code 2D : access to the information details

Environmental Indice is located front of the pack: a simple and immediateinformation for the consumer.

Environmental Index developed by Casino, Bio Intelligence Service and partners

(Alter Eco, Fruité SAS, Glon Sanders Holding, MerAllia nce, Monoprix, Saint Amand, Saint Michel)


Environmental Index developed by Casino, Bio Intelligence Service and partners

(Alter Eco, Fruité SAS, Glon Sanders Holding, MerAllia nce, Monoprix, Saint Amand, Saint Michel)

The Environmental Index represents the environmental impact of 100g of productcompared to the environmental impact of the daily food consumption of a french (calcul based on 3 criteria : GHG, water consumption and water pollution).

This pictogramm is present on more than 100 products, progressively in shops from the beginning of september 2011.


fioul

Picard

In shops

On internet


fioul gaz

Biocoop : organic products specialised fench retailer

cereals (Cereco), Dairy products (Triballat) soya (SOY et Triballat)


One year national experimentation


One year national experimentationVirtuose Textile – Shirts


One year national experimentationBedding materials polyester / coton de TGL Gisèle

textiles


One year national experimentation

Example MOUSQUETAIRES


5.1 Sharing methodological developments at the international and European levels

� Several initiatives around the world :

� ISO standards (14040-44, 14067, 14046, etc.)

� governmental initiatives (France, U-K, Netherlands, Japan, Thaïland, China, EuropeanCommission)

� Joint or individual initiatives (Food SCP Round-Table, Sustainable Consortium)

� Product Category Rules (PCR) and Sector Category Rules developments

� UNEP, UN ECLAC (Santiago de Chile, Chili), UN ESCAP (Seoul, South Korea)

� Harmonisation is needed:

� WTO and EU trade rules and developing countries specificities are taken into account in the reflexion

� France active in European and international harmonisation and standardisation works: relevance, completeness, consistency, accuracy, transparency


Please visit

http://www.developpement-durable.gouv.fr/experimentation-affichage


Thank you for your attention

Contacts:� Ministère de l'Écologie, du Développement Durable, des

Transports et du Logement� Commissariat général au développement durable

� Service de l'Économie, de l'Évaluation et de l'Intégration du Développement Durable dans les Politiques Publiques

� Contacts on food matter : [email protected]@developpement-durable.gouv.fr

� And for any other subject : [email protected]

Ministry specific website page :http://www.developpement-durable.gouv.fr/Product-

Environmental-Footprint.html

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