5 - phasing strategy · within the town centre. the various ladders of development described ......
TRANSCRIPT
5 - Phasing Strategy
Design Plan & Feasibility Study | November 2017 93
The Design Plan explains the strategic design principles for development on the individual sites within the Town Centre.
The various ladders of development described earlier in the document explain the approach to phased development and realisation of the Design Plan in the long term. Although the proposed phasing strategy indicated in this document suggests a preferred approach, major developments sites such as the William Hunter Way Car Park may well come up for development in early phases of the process.
In this section, we have detailed various elements that could be phased through this process.
Early phases focus on strategic public realm and landscape initiatives to help improve connections and gateways into the Town Centre.
Council owned sites could be developed in the early phases, helping to set a good precedent for future and other upcoming developments in and around the Town Centre.
Our phasing approach has been unpacked in 5 key phases, each showing how the Town Centre Design Plan can be implemented over the short-medium and long term. Some key considerations have been highlighted here.
For each phase, action projects are strategically identifi ed with a list of recommended actions and deliverables.
These are accompanied by a list of icons that briefl y describe each action.
5 - Phasing Strategy
Implementation Strategy
The fi rst phase should focus on improving the linkages from the Town Centre to the station, with Kings Road being the primary focus. The western gateway into the High Street needs to be better defi ned – hence the Westbury Way parking site, improved public realm at the junction of Kings Road and the High Street and improvements to shop frontages and retail uses at the western end of the High Street are identifi ed as projects within this early phase.
In the second phase, the focus is to establish a secondary north-south link between the Town Centre and the train station – Crown Street. Key projects identifi ed for this phase are Crown Street improvements and infi ll, the western section of Queens Road, the Chapel Ruins site and the Chatham Way parking site.
The third phase focuses on the eastern end of the Town Centre. There is an opportunity to spatially integrate the surrounding school sites and their access routes to the core of the Town Centre. This will strengthen the secondary movement system between the Town Centre and the train station. Key projects for this phase include the southern portion of the William Hunter Way parking site, Ongar and Ingrave Road, the eastern gateway to the High Street, and the areas around the St Thomas’ of Canterbury C of E park.
In the fourth phase, the key projects highlighted include the northern section of the William Hunter Way parking site, and improved access from North Road and North Road Avenue.
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Leisure (health & beauty, spa)
Housing
Restaurants
Offi ce
Retail
Boutique Cinema
Parking
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
Providing appropriate signage to assist in way fi nding
Rationalizing of service yards and / or providing management plans
Façade and shop front improvements
Memorial / Art installations
Internal / external connections for buildings
Proposed cycling routes
Proposed / improve pedestrian routes
Landscape interventions (hard and soft)
Consultation with owners / stakeholders
Street Lighting
Conservation
Public realm interventions
Ancient site interventions
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
Icon Key
Proposed Site Uses for Identifi ed Sites
Actions projects and InitiativesSignage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
In the fi fth phase, the Baytree Centre is better integrated with the High Street through establishing a new north – south and east-west link through this site.
As part of the long term strategy, it is critical to consider linkages and connections through the Sainsbury’s site – to integrate areas north of the Town Centre into the heart of the town. The design plan therefore recommends a further phase, which could enable a possible ‘rethink’ of the Sainsbury’s site to create activity along William Hunter Way and greater fl ows of pedestrians/ cyclists through this site.
94
1. Western end Gateway Site
• Westbury Way parking site prepared for development
• Improvements to the Kings Rd/High Street/ Weald Rd/Western Rd junction
• Improve pedestrian crossing and enhancements
• Public way fi nding
• Landscaping and street lighting
2. Upgrade of Kings Road
• Pedestrian and cycling improvements
• Landscaping and street lighting
• Facade and shop front improvements
3. Kings & Queen’s Rd Junction
• Improvements to the Kings & Queen’s Rd junction
• Improve pedestrian crossing and enhancements
• Public way fi nding
4. Service Route & Access
• Consolidate service road between library, Baytree Centre and adjacent residential areas
• Implementation of Service and delivery management plan
5 - Phasing Strategy
Phase 1
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Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
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Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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Signage
Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
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Cinema
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Memorial/installations
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Pedestrian
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Street lighting
Conservation
Public space
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PP
Signage
Cinema
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
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Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
PP
Ingrave Rd
Towards the station
Design Plan & Feasibility Study | November 2017 95
Kings Rd
High Street
Wes
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Rd
Willi
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Ingrave Rd
Towards the station
Phase 2
1. Western Road, William Hunter Way & Western Road Junction
• Improvements to the Western Rd & William Hunter Way junction
• Public way fi nding
• Pedestrian and cycling improvements
• Landscaping and street lighting
2. Historic Market Square
• The site to form part of a strategic public realm intervention (subject to archaeological study)
• Alleyway improvements between High Street and William Hunter Way
• Improve pedestrian crossing and enhancements along High Street
3. Historic Main Square
• Old Ruins site to form part of a strategic public realm intervention (subject to archaeological study)
• Alleyway improvements between High Street and William Hunter Way
4. Chatham Way Parking Site
• The site being prepared for development
5. Upgrade of the southern portion of Crown Street
• Pedestrian and cycling improvements
• Landscaping and street lighting
• Alleyway improvements
5 - Phasing Strategy
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
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Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
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Memorial/installations
Internal/external connections
Cycling
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Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
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Memorial/installations
Internal/external connections
Cycling
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Conservation
Public space
Ruins
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Signage
Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
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Memorial/installations
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Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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Cinema
Service yard/delivery
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Memorial/installations
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Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
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Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
6. Upgrade of the western portion of Queens Rd
• Pedestrian and cycling improvements
• Landscaping and street lighting
Que
ens
Rd
96
Kings Rd
High Street
Wes
tern
Rd
Willi
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Ingrave Rd
Towards the station
5 - Phasing Strategy
Phase 3
1. William Hunter Way Parking Site
• Parking site prepared for development (southern portion)
• Pedestrian and cycling improvements between William Hunter Way and Western Road
• Landscaping and street lighting
• Northern portion of site to be used as parking area at grade
2. Upgrade of Ongar Road and Ingrave Road
• Pedestrian and cycling improvements
• Landscaping and street lighting
3. Eastern end Gateway Site
• Improvements to the Ongar Rd/High Street/ Ingrave Rd junction
• Improve pedestrian crossing and enhancements
4. Upgrade of Cathedral park and environs
• Pedestrian and cycling improvements
• Landscaping and street lighting
5. Upgrade of Rose Valley Road
• Pedestrian improvements
• Street lighting
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Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
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PP
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Cinema
Service yard/delivery
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Internal/external connections
Cycling
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Conservation
Public space
Ruins
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PP
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Cinema
Service yard/delivery
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Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Conservation
Public space
Ruins
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PP
Signage
Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
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PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
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PP
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Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
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Conservation
Public space
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Cinema
Service yard/delivery
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Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
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Consultation
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Conservation
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PP
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Façade improvement
Memorial/installations
Internal/external connections
Cycling
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Consultation
Street lighting
Conservation
Public space
Ruins
PP
Towards the station
Que
ens
Rd
Design Plan & Feasibility Study | November 2017 97
Kings Rd
High Street
Wes
tern
Rd
Willi
am H
unter W
ay
Ingrave Rd
Towards the station
5 - Phasing Strategy
Phase 4
1. William Hunter Way Car Park (northern portion)
• Parking site prepared for development
• Pedestrian and cycling improvements between William Hunter Way and Ongar Road
• Landscaping and street lighting
2. Upgrade of North Road & North Road Avenue
• Pedestrian improvements
• Street lighting
1
2
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
Towards the station
Que
ens
Rd
98
5 - Phasing Strategy
Phase 5
1. Service Yard Site
1.1 Minimum Intervention
• Service yard site spatially reconfi gured
• Landscaping and street lighting
1.2 Maximum Intervention
• Service yard site prepared for development
• Public realm space to incorporate service delivery (promote fl exibility)
• Landscaping and street lighting
2. Baytree Centre
• Improve unit sizes and internal movement layouts (north-south & east-west orientation)
3. Service Yard Site
• Service yard site prepared for development
• Street lighting
4. Multistorey Car Park
Minimum Intervention
• Reconfi gure internal parking layout
• Built housing around existing parking deck structure
Maximum Intervention
• Demolish and redevelop the site for development (parking to be included)
5. Upgrade of New Road
• Pedestrian improvements
• Street lighting
1
2
3 5
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
Restaurants Housing O�ce Retail Leisure (Beauty & health, Spa)
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
PP
Signage
Cinema
Service yard/delivery
Parking
Façade improvement
Memorial/installations
Internal/external connections
Cycling
Pedestrian
Landscape (trees)
Consultation
Street lighting
Conservation
Public space
Ruins
PP
Kings Rd
High Street
Que
ens
Rd
Wes
tern
Rd
Willi
am H
unter W
ay
Ingrave Rd
Towards the station
Towards the station
4
Design Plan & Feasibility Study | November 2017 99
5 - Phasing Strategy
Phase 6
1 Sainsbury’s
The diagram shows the potential of the Sainsbury’s site. It gives an indicative strategy of how this land could be redeveloped in future phases. It looks at increasing the permeability and the integration of the site with the Town Centre.
Kings Rd
High Street
Que
ens
Rd
Wes
tern
Rd
Willi
am H
unter W
ay
Wates Way
1
Towards the station
Towards the station
100100
6 - The Way Forward
Design Plan & Feasibility Study | November 2017 101
The Design Plan has identified a range of opportunities and interventions that can enhance the vitality and viability of Brentwood Town Centre in the future, it provides a framework to guide the actions of the Council and its partners over the short, medium and long term.
Realising the potential of the town will require a coordinated approach to intervention that builds on the Design Plan’s approach to understand Brentwood as a place and how transport, urban design and commercial activity/development are inter-related in terms of maintaining the health of the town.
Getting the public realm right is a critical first step as it will knit the existing assets together and provide a framework within which new development should be integrated to ensure the Town Centre functions as a single entity. Key next steps for the public realm include:
• Make a more pedestrian friendly environment on the routes through the Town Centre.
• Lighting and wayfinding are key elements for having a safe public realm.
• Widening the side walk, using shared surfaces in key locations and having some urban furniture will help slow the traffic and make the pedestrian and cyclist more comfortable.
• Key design guidelines should be defined in order to be sure the Town Centre follows a clear strategy.
The Design Plan has also identified a range of development opportunities on land which the Council has considerable control and influence over. However, achieving the most appropriate scale, nature and mix of development on
6 - The Way Forward
individual sites will involve more detailed work and is likely to need the opportunities to be considered as a portfolio rather than a series of individual developments.
It may also require more innovative models of development/management that provide a greater level of control/influence on the nature of provision and mix of uses. For example, Build to Rent specific development may offer opportunities to curate a wider range of commercial activity than a standard Build to Sale approach.
Critically the Council will need to balance a range of priorities, which the delivery approach will need to be structured specifically to deliver. For example, it will need to consider not only the potential capital value of development but also any long term revenue potential to offset any lost parking receipts. Key next steps in terms of the development sites include:
• Early internal discussion with Property and Parking services to agree on opportunities;
• Development of a delivery strategy and approach, which would include:
- More detailed site design and viability appraisals
- Assessment of potential development/ delivery approaches against Council objectives
- Establishment of delivery and development approach/vehicle
- Soft market testing
- Partner procurement
• Allied to this process the development of site specific development/design briefs may also be required.
The success of the town will hinge on the ability for people to easily access it, park and move around. Therefore a number of transport and traffic interventions are required to ensure parking is provided in the correct locations, congestion is managed and pedestrian/cycle movement is encouraged.
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