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5 Optimization Steps During Website Redesigning

The services of a proficient SEO company in India is usually sought for during twooccasions – one, when you are planning to develop a website and two, when you want toredesign your website. While, the first is inevitable; the second usually happens due to acontingency, faulty initial planning or turnaround of events. Regardless of the reasons, SEOservices constitute a significant element to the success of any online entity.

Redesigning a website helps a business derive a variety of benefits that include

1. A more modern and contemporary look2. Increased trust in the brand3. Developing and evolutionary requirements of the business and its audience4. Bigger and better conversion rates5. More efficient visitor and customer engagement6. More steadfast SEO strategy and resultant effective navigability.

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Here are some easy but efficient steps followed by every professional SEO company in Indiato make your website obtain the advantages of redesigning.

1. Reassess keywords and their rankings

When you are redesigning your website, it becomes imperative to check how your existingsite is performing so that you have something to benchmark results against. Firstly, identifyall existing keywords that are working for you. Google Analytics, Google Webmaster andSEMRush are some of the tools that can help you in this endeavor. After identifying thesekeywords, check for their rankings.

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2. Identify vital Landing Pages

This is the second important task handled by SEO services. Identify those landing pages thatwork brilliantly for you. Google Analytics is a great tool to identify those landing pages thatbring the most traffic. When you identify those pages that are most viewed and the ones thathave great rankings, half your job is done.

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3. Site structure

Once you have the rankings data in place, you can identify the changes that can be made toyour site structure. Check for internal links, page levels and anchors to enhance the SEOvalue of your best landing pages.

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4. Anchor links

Backlinks are the most important element of every optimization strategy. Every SEOcompany in India must first determine the links that connect to your website and the pagesto which these links are directed towards. Work on the site structure so as to ensure you donot create any changes with the important links. Facilitate changes to links verymeticulously so that you do not bring down the existing traffic and instead look at elevatingit.

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5. Redesign gradually

Website redesigning is not a one-step process. When the task is fragmented, effectingchanges become easier. Change sections gradually and do them especially during slowseasons so that even a not-so positive change can be quickly altered without causing anyimpact. Redesigning is also unpredictable and hence any experienced SEO services firmshould make changes one step at a time so that corrective actions do not cause losses.

But more importantly, complete every task by carefully evaluating performance and results.Redesigning involves money and hence a full-proof strategy is necessary to make dramatic

turnarounds for the online business.