5 online marketing resolutions for 2016 (and how to keep them!)
TRANSCRIPT
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Tweets with images receive
18% more clicks, 89% more
favorites and 150% more
retweets.
Facebook posts with images
receive 53% more Likes, 104% more
comments and 84% more clicks.
source: Twitter source: KissMetrics
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● Show Season ● New products ● Events● Staff Selfies● Customers
What to photograph?
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Use the right tools.
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Use the right tools.
Pixlr(photo editing)
Canva(add illustrations)
PicMonkey(make collages)
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▪ Holidays ▪ Community events▪ New product arrivals ▪ Anniversaries, celebrations, milestones
Identify 3-5 marketing opportunities that support your goals (target 2 or 3 per month)
Select a mix of traditional and nontraditional reasons for customers to visit your store
My Monthly Opportunities:
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Valentine’s DayEasterSt. Patrick’s Memorial DayMother’s/Father’s DayIndependence DayVeteran’s DayLabor DayHalloweenThanksgiving Christmas Eve and Day New Year’s Eve and Day
Community FestivalsFarmer’s MarketsFood FestivalsTown Anniversaires Shop Local Campaigns Local Business ToursLight-Up Night Sidewalk SaleHeritage Days
Daylight Savings First Day of Spring First Day of SummerBaptisms Wedding Season Back-to-School Summer Vacation Last Day to ShipStore Birthday Black Friday Cyber Monday
Holidays, Happenings, Special Occasions
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National Popcorn DayRead a Book DayNational Tourism DayPi Day National Donut DayThe Sweetest DayNational Punch DayYouth Art MonthNational Nutrition Month
Community Spirit DayNational Pet Month National Potato Chip DayDr. Seuss DayPancake DayNational Cookie Month April Fool’s Day National Chocolate Day Customer Appreciation Month
Non-Traditional Holidays
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● Motivational Monday
● TBT● Fun Fact Friday● and more!
Use “filler posts” too!
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Use a calendar.
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● Welcome Email● Newsletter● Product-based ● Sale-focused
Use different campaigns.
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Use templates. Use your calendar (again!)
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● Impressions
● Comments (replies)
● Likes (favorites)
● Shares (retweets)
● Clicks
● Total engagement
What do you measure?
● Delivery
● Open Rate
● Click Rate
● Bounces/
● Undeliverable
● Unsubscribes
SOCIAL EMAIL● Audience
Engagement
● Traffic Sources
● Page Bounce Rates
WEBSITE
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Schedule Time. Use the tools.
Social(built-in analytics)
FacebookTwitter
PinterestInstagram
Email(reporting)
Website(Google analytics)
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ChannelVideo
Hashtags Personalization
● #ShopLocal● #YourBrand ● #ShopSmallPGH
● Hi, Zoë! ● Our picks for
you…● Coupons
● Don’t be afraid! ● Consider GIFs
● Instagram? ● Pinterest?
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Visit the Resource Center.
Find inspiration and guides!
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Take more photos.
Post to social media at least once a day.
Pick an email schedule and stick to it.
Know your numbers.
Try something new!
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