5 New Facebook Boosted Post Features

Download 5 New Facebook Boosted Post Features

Post on 27-Jan-2015

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A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

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  • 1. 5 NEW FACEBOOK BOOSTED POSTS FEATURES WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

2. WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Boosted Posts are a Facebook product that increases reach for specific Facebook Page updates. ! Clicking the Boost button in a Page update lets you decide how many people you want to reach and how much you want spend. ! Its important to understand that you're not buying engagement - youre buying reach. ! Hold that thought 5 New Facebook Boosted Post Features 3. WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5 New Facebook Boosted Post Features Until recently, the ability to target specific Facebook users was not available in Boosted Posts (formerly Promoted Posts). ! In effect, Boosting a post was like firing a shotgun. And like Elmer Fudd shooting at Bugs Bunny, you will not hit your intended target. ! Until recently 4. WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5 New Facebook Boosted Post Features Now, with Boosted Posts, you can choose targeting options for location, gender and age. ! Interests have also been added, allowing you to target people based Pages they like, keywords and closely related topics, apps they use, and any ads theyve clicked. ! Now Boosting a post is like hitting the target with a bow and arrow. 5. WHICH APPROACH HAS MORE ACCURACY? 6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #1: Target by location, gender and age 5 New Facebook Boosted Post Features 7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #2: Target Interest 5 New Facebook Boosted Post Features 8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #3: Save audiences 5 New Facebook Boosted Post Features 9. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #4: Change run dates 5 New Facebook Boosted Post Features 10. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #5: Use advanced Facebook Ad features 5 New Facebook Boosted Post Features 11. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA! Creator: The Nonprot Facebook Bootcamp! Instructor: Marketing Profs University and Charityhowto! Author: Facebook Marketing for Dummies! Speaker: The Nonprot Technology Conference, Social Media for Nonprots, Blackbauds BBCon, New Media Expo, TechSoup, GrantSpace, Chronicle of Philanthropy, Nonprot Webinars, NetworkForGood.! Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,