5 new facebook boosted post features
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A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/TRANSCRIPT
5 NEW FACEBOOK BOOSTED POSTS FEATURES
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WHAT ARE BOOSTED POSTS?
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Boosted Posts are a Facebook product that increases reach for specific Facebook Page updates. !
Clicking the “Boost” button in a Page update let’s you decide how many people you want to reach and how much you want spend. !
It’s important to understand that you're not buying engagement - you’re buying reach. !
Hold that thought…
5 New Facebook Boosted Post Features
WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 New Facebook Boosted Post Features
Until recently, the ability to target specific Facebook users was not available in Boosted Posts (formerly Promoted Posts). !
In effect, Boosting a post was like firing a shotgun. And like Elmer Fudd shooting at Bugs Bunny, you will not hit your intended target. !
Until recently…
WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 New Facebook Boosted Post Features
Now, with Boosted Posts, you can choose targeting options for location, gender and age.!
Interests have also been added, allowing you to target people based Pages they like, keywords and closely related topics, apps they use, and any ads they’ve clicked. !
Now Boosting a post is like hitting the target with a bow and arrow.
WHICH APPROACH HAS MORE ACCURACY?
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#1: Target by location, gender and age
5 New Facebook Boosted Post Features
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#2: Target Interest
5 New Facebook Boosted Post Features
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#3: Save audiences
5 New Facebook Boosted Post Features
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#4: Change run dates
5 New Facebook Boosted Post Features
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#5: Use advanced Facebook Ad features
5 New Facebook Boosted Post Features
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