5 myths for ux design process

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5 Myths for UX Design process Common Myths about the UX Process

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Page 1: 5 myths for UX Design Process

5 Myths for UX Design process

Common Myths about the UX Process

Page 2: 5 myths for UX Design Process

The way the digital world has evolved to create new human experiences in the last decade is very dyn

amic and progressive.

As the entire world is converging onto a phone screen and every task is made possible with the tap of

a finger, the experiences and emotions that humans have with their personal electronic devices have

become more than just need-based.

Introduction to User Experience Design

Page 3: 5 myths for UX Design Process

The Top 5 Myths

Visual Design is the same as UX design

Design is look and feel only

Simple & Clean Translates into Successful

Test it and trash it

Good design fulfils need

Page 4: 5 myths for UX Design Process

Introduction to User Experience Design

The way the digital world has evolved to create new human

experiences in the last decade is very dynamic and progressive.

As the entire world is converging onto a phone screen and every task

is made possible with the tap of a finger, the experiences and

emotions that humans have with their personal electronic devices

have become more than just need-based.

Humans are slowly expecting the machine to respond with accurate

and intelligent answers, provide easy and effortless design of action

for carrying out tasks efficiently and be as responsive and proactive

as a human being is.

Page 5: 5 myths for UX Design Process

What can you achieve from UX Design?

Page 6: 5 myths for UX Design Process

Myth 1: Visual Design is the same as UX design

Page 7: 5 myths for UX Design Process

Myth 1: Visual Design is the same as UX design

This is a prevailing misconception encapsulating the bitter truth –

underestimation of the power of User Experience Design.

While visual design is only how the product will look, UX design is an

altogether higher level of engagement defining – how the product will

feel or be experienced.

To feel is an emotional act involving many sense and experiences.

Any successful marketer will vouch for the importance of creating an

emotional connection between the product and the user for value

attribution and loyalty towards the brand.

Page 8: 5 myths for UX Design Process

Myth 2: Design is look and feel only

The next false impression surrounding design

process is skin deep. Agreed if the app, product or

service are exceptional visually and provide seamless

interface, but what if they completely fail to serve

the design objective?

Page 9: 5 myths for UX Design Process

Myth 2: Design is look and feel only

It may be noticed that achieving visual aesthetics and a smoother interface

are only effective if they guide the user into performing the desired action.

The action in design should be invisible yet inevitable. It should lead your

customer to the point of purchase and fulfil the business objective.

Page 10: 5 myths for UX Design Process

Myth 3: Simple & Clean Translates into Successful

While simple and clean design has always been a textbook definition for

design process success, it cannot completely justify the act in today’s

scenario.

Take examples from e-commerce sites and mobile apps where aggressive

design strategies not only push the consumers towards the point of sale, but

also leverage predictability to push sale related products and services.

You can book a flight ticket through a simple design process that takes you

there in minimal steps but the game changer is in proposing a fresh,

hot in-flight meal or booking a cab through the same process.

This substantially adds to a customer’s delight.

Page 11: 5 myths for UX Design Process

Myth 4: Test it and trash it

Page 12: 5 myths for UX Design Process

Myth 4: Test it and trash it

UX designers and User Experience Design Companies

face a lot of pressure and competition resulting from the

fact that it’s very easy to access customer reaction on

digital strategies and the slightest of changes made in

the UX interface.

You can test a new strategy within hours of implementation and

that may lead to premature decisions and misunderstanding.

That’s why Test it and Trash it does not always work out.

Page 13: 5 myths for UX Design Process

Myth 4: Test it and trash it

Test it and Tweak it is a more relevant success mantra for us today.

Investing time and effort into doing an exhaustive research about

consumer behaviour, market dynamics, competition and technology

can always help in creating accurate design process strategy but

one must be flexible and ready to adapt to the market’s response to

finally achieve a perfect user experience.

Page 14: 5 myths for UX Design Process

Myth 5: Good design fulfills need

Page 15: 5 myths for UX Design Process

Myth 5: Good design fulfills need

True for the bygone era – today a good design creates

opportunities.

While the primary objective of design process may vary from

field to field, be it an emergency medical help app or an online

community game, it’s not the only expectation the customers

have from marketers anymore.

Evidently the more time a consumer spends with the

brand/service, the higher the chances of him associating more

with it.

Page 16: 5 myths for UX Design Process

Myth 5: Good design fulfills need

So if a design fulfills the need

immediately – something that

is seen as a positive design at

tribute, it may close out on all

the opportunities of

engagement with the

consumer as his need is met.

Therefore it’s of prime

importance to connect the

dots and create opportunities

while approaching user

experience design and that’s

what GlobalLogic does.