5 marketing literature - harsco central/testimonials/identity... · 5 marketing literature 5.1...

55 Marketing Literature

5.1 Introduction

5.2 Branding

5.3 Color

5.4 Printing

5.5.1 Brochure Front Cover

5.5.2 Brochure Front Cover – Landscape

5.6.1 Brochure Back Cover

5.6.2 Brochure Back Cover – Landscape

5.7.1 Brochure Page Grid

5.7.2 Brochure Page Grid – Basic

5.7.3 Brochure Page Grid – Landscape

5.7.4 Brochure Page Grid Usage

5.7.5 Brochure Page Grid Usage – Landscape

5.8.1 Flyer Front Cover

5.8.2 Flyer Back Cover Grid

5.8.3 Flyer Back Cover Grid Usage

5.9.1 ISO Brochure Front Cover

5.9.2 ISO Brochure Front Cover – Landscape

5.10.1 ISO Brochure Back Cover

5.10.2 ISO Brochure Back Cover – Landscape

5.11.1 ISO Brochure Page Grid

5.11.2 ISO Brochure Page Grid – Basic

5.11.3 ISO Brochure Page Grid – Landscape

5.11.4 ISO Brochure Page Grid Usage

5.11.5 ISO Brochure Page Grid Usage – Landscape

5.12.1 ISO Flyer Front Cover

5.12.2 ISO Flyer Back Cover Grid

5.12.3 ISO Flyer Back Cover Grid Usage

5.13.1 ISO Small Brochure Front Cover

5.13.2 ISO Small Brochure Back Cover

5.13.3 ISO Small Brochure Page Grid

5.13.4 ISO Small Brochure Page Grid Usage

5.14 Marketing Literature Examples

Mark

eting

Literatu

re

Version Date: 2010-04


5.1 Introduction

Literature is an important vehicle in the promotion of the Harsco identity. It provides an opportunity to clearly define the core ideology and unique value propositions of Harsco and our operations directly to our customers.

It is therefore vital to establish a distinctive and consistent style for all literature. This section outlines in detail the framework for the creation and production of all major literature

formats. It includes a comprehensive set of grids that have been designed to accommodate all content requirements with consistency as well as flexibility. Approval by the appropriate division marketing manager is required before production of marketing literature.



5.2 Branding

There are two branding treatments for marketing literature. All corporate brochures should feature the Harsco corporate logotype, and all business group brochures should feature their respective Harsco business group signature.

Guidelines for the application of branding on corporate literature are the same as those for business group literature. Examples of corporate literature can be found on pages 5.14.1–5.14.16.

Corporate logotype

Business group signature

1x

1x

1x

1x

1x

1x

38x4x

4x

4x

4x

3x

4x

4x

4x

1.5x

4x

1.5x



5.3 Color

The adaptable grids provided in this manual facilitate production of a wide range of design layouts for marketing literature. Consistent use of Harsco Blue (equivalent to Pantone Matching System® PMS 300 Blue) will reinforce

the relationship among Harsco business groups. Harsco Blue should be used on covers whenever possible. Harsco Blue must be used on Harsco Infrastructure literature covers.



5.4 Printing

To ensure consistency of presentation, all literature must follow specific print specifications. Color brochures must be printed in five colors: CMYK and Harsco Blue. Single-color brochures must be printed only in black.

Paper should be a brilliant white stock with a smooth finish. The cover on all brochures must have a matte finish. This should be achieved through the use of a matte laminate (preferred) or a matte varnish.

Due to the wide variety of brochures produced, the weight of paper used should be chosen to suit the function of the brochure.



5.5.1 Brochure Front Cover

17p

6p

6p

54p

28p6p

Area 2Images and small panels of background color (to carry brochure title) can extend into this area from Area 1.

Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.

Shown at 60% of actual size2p62p6 12p

Area 3

Area 2Area 1

Cover Dimensions8.5" x 11"

Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.

See pages 5.14.1 to 5.14.16 for examples.



5.5.2 Brochure Front Cover – Landscape

Shown at 60% of actual size

6p 17p43p

39p

6p

6p

Area 1 Area 2

Area 3



Cover Dimensions11" x 8.5"

Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.

2p62p6 12p


Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code

Phone: 000.000.0000Fax: 000.000.0000Web Address

© 2

010

Har

sco

Cor

pora

tion



5.6.1 Brochure Back Cover

11p 6p

6p

12p

6p

34p

Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 6p from the spine. The design treatment should reflect that of the front cover.

This area is optional as the back cover can have an overall white background.

Shown at 60% of actual size2p6 12p

Area 4

CopyrightStatement

Copyright Statement© 20XX Harsco Corporation

Univers 45 Light, 5.5pt, PMS 300

Right edge of copyright statement hangs 12p from the bottom page trim.

The type baseline is positioned 0p6 from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.


Business Group NameUnivers 65 Bold, 7/9pt, black

Address DetailsUnivers 45 Light, 7/9pt, black

54p




© 2

010

Har

sco

Cor

pora

tion



5.6.2 Brochure Back Cover – Landscape


17p49p

39p

6p

6p

Area 4

12p

CopyrightStatement

Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 6p from the spine. The design treatment should reflect that of the front cover.




Right edge of copyright statement hangs 12p from the bottom page trim.

The type baseline is positioned 0p6 from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.





22 23



5.7.1 Brochure Page Grid

12p

3p6

8p6

44p6

3p6

4p

5p6

5p6 6p42p6

3p6 13p6 13p6 13p61p2p 1p

3pShown at 40% of actual size

This grid should be used for product brochures that must accommodate a wide variety of text and image sizes.

Page Dimensions8.5" x 11"

22 23



5.7.2 Brochure Page Grid – Basic

3p6


This grid can be used for user guides that have a more technical content and require more space for text and images.


5p6 6p42p6

3p6

3p6 13p6 13p6 13p61p2p 1p

3p

57p

3p6

5p6

22

23



5.7.3 Brochure Page Grid – Landscape

5p6

3p6

3p

5p6

57p6

57p6

12p

3p6

3p6

8p6

8p6

29p6

29p6

3p6

3p6

4p

4p

5p6

5p6

3p6

3p6 3p6

18p6

18p6

18p6

18p6

18p6

18p6

1p

1p

2p

2p

1p

1p

Left page Shown at 40% of actual size

Right page Shown at 40% of actual size

22 23

Position and style of page titlePosition and style of supporting information

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputatpretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgredietmatrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperetadlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, utconcubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimo-nii deciperet adlaudabilis fiducias.Concubine conubium santet syrtes,quod chirographi deciperet verecun-dus cathedras, ut concubine suffragarit matrimonii.

Position A Position B

Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.



5.7.4 Brochure Page Grid Usage

Product Title Area or Supporting Text AreaProduct title: Univers 45 Light, 18–28ptSupporting text: Univers 45 Light, 10–12pt

Titles can start from either position A or B depending on length and size.

Main Body Text Utilizes the column grid as illustrated, including combining different grid columns on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.

Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.

Body text should generally be black or dark gray. Text may not be positioned outside grid columns.

Page numbers are Univers 45 Light, 8pt.


CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 3p onto the adjacent page. Background color should match cover color.

ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.

Formatting of text and images within three-column grid for product brochures.


Color TabA color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover.

Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt

Optional Gray PanelArea used for supporting text. Background prints 20% tint of black.

Page Title AreaColor Tab

Main Body Text Caption Images

Optional Gray Panel

Product Title Area or Supporting Text Area


22


Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquir-eretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concu-bine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.





Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.





Page Dimensions11" x 8.5"



Main Body Text


23







CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 10/18pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 3p onto the adjacent page. Background color should match cover color.







Caption Images

Optional Gray Panel




5.8.1 Flyer Front Cover

17p

6p

6p

54p

28p6p

Area 2To be used for bullet points or additional/highlighted text only – no images to be positioned in this area.


Shown at 60% of actual size2p62p6 12p

Area 3

Area 2Area 1

Flyer Dimensions8.5" x 11"

Area 1Maximum area for background color, main headline and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.



12p

7p6

3p6 2p 13p6 13p6 13p61p 1p



5.8.2 Flyer Back Cover Grid

3p42p65p6


8p6

44p6

3p6

4p

5p6

2p

© 2

010

Har

sco

Cor

pora

tion


Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputatpretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgredietmatrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecun-dus rures imputat apparatus bellis. Rures adquireretoratori.




5.8.3 Flyer Back Cover Grid Usage





Color TabMust match color used on the front cover



Address and Contact Area

Page Title Area

Color Tab

Main Body Text

Images

CopyrightStatement

Copyright Statement© 20XX Harsco CorporationUnivers 45 Light, 5.5pt, PMS 300

Right edge of copyright statement hangs 7p6 from the bottom page trim. The type baseline positioned 1p from left page trim.

Address and Contact AreaBackground prints 30% tint of black. Address and contact details are Univers 45 Light with Univers 65 Bold used for divisional name only. Maximum size is 12pt. Contact text must adhere to grid column widths and be positioned at least 1p6 from bottom page trim.



5.9.1 ISO Brochure Front Cover

70mm

25mm

22mm

250mm

115mm25mm




10mm 10mm

50mm

Area 3

Area 2Area 1

Cover Dimensions210mm x 297mm

Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.




5.9.2 ISO Brochure Front Cover – Landscape


25mm 70mm202mm

163mm

22mm

25mm

Area 1 Area 2

Area 3





10mm 10mm

50mm


Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Post code


© 2

010

Har

sco

Cor

pora

tion



5.10.1 ISO Brochure Back Cover

45mm 25mm

25mm

47mm

22mm

140mm

Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 25mm from the spine. The design treatment should reflect that of the front cover.



10mm

50mm

Area 4

CopyrightStatement



Right edge of copyright statement hangs 47mm from the bottom page trim.

The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.




250mm




© 2

010

Har

sco

Cor

pora

tion



5.10.2 ISO Brochure Back Cover – Landscape


25mm

70mm227mm

163mm

22mm

25mm

Area 4

47mm

CopyrightStatement






The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 4mm from the spine.


Business Group NameUnivers 65, 7/9pt, black


10mm

50mm


22 23



5.11.1 ISO Brochure Page Grid

48mm

15mm

33mm

205mm

15mm

22mm

22mm

23mm 22mm176mm

56mm 56mm 56mm4mm15mm 4mm 11mm



Page Dimensions210mm x 297mm

22 23



5.11.2 ISO Brochure Page Grid – Basic

22mm

15mm

23mm 22mm176mm

56mm 56mm 56mm4mm15mm 4mm 11mm


This grid can be used for user guides that have a more technical content and require more space for text and images.


22

23



5.11.3 ISO Brochure Page Grid – Landscape

23mm

11mm

11mm

23mm

263mm

263mm

48mm

15mm

15mm

33mm

33mm

125mm

125mm

15mm

15mm

15mm

15mm

22mm

22mm

15mm

11mm

85mm

85mm

85mm

85mm

85mm

85mm

4mm

4mm

4mm

4mm 15mm



22 23



Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquen-nalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.





5.11.4 ISO Brochure Page Grid Usage








CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color.







Main Body Text

Optional Gray Panel



Caption Images


22


Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecun-dus cathedras, ut concubine suffragarit matrimonii.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecun-dus rures imputat apparatus bellis. Rures adquirere-toratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.













Main Body Text


23














Caption Images

Optional Gray Panel




5.12.1 ISO Flyer Front Cover

70mm

25mm

22mm

250mm

115mm25mm

Area 2To be used for bullet points or additional/highlighted text only – no images to be positioned in this area.



10mm 10mm

50mm

Area 3

Area 2Area 1

Flyer Dimensions210mm x 297mm

Area 1Maximum area for background color, main headline and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.



48mm

29mm

15mm 56mm 56mm 56mm4mm8mm 4mm



5.12.2 ISO Flyer Back Cover Grid

11mm

176mm23mm


33mm

198mm

15mm

22mm

22mm

7mm

© 2

010

Har

sco

Cor

pora

tion


Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquen-nalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.

Gulosus ossifragiInfeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.




5.12.3 ISO Flyer Back Cover Grid Usage





Color TabMust match color used on the front cover



Address and Contact Area

Page Title Area

Color Tab

Main Body Text

Images

CopyrightStatement

Copyright Statement© 20XX Harsco CorporationUnivers 45 Light, 5.5pt, PMS 300

Right edge of copyright statement hangs 29mm from the bottom page trim. The type baseline positioned 4mm from left page trim.

Address and Contact AreaBackground prints 30% tint of black. Address and contact details are Univers 45 Light with Univers 65 Bold used for divisional name only. Maximum size is 12pt. Contact text must adhere to grid column widths and be positioned at least 5mm from bottom page trim.



5.13.1 ISO Small Brochure Front Cover

48mm

22mm

22mm

166mm

80mm20mm




6mm 6mm

36mm

Area 3

Area 2Area 1

Cover DimensionsA5 148mm x 210mm




© 2

010

Har

sco

Cor

pora

tion



5.13.2 ISO Small Brochure Back Cover

48mm

20mm

22mm

44mm

22mm

100mm




6mm

36mm

Area 4

CopyrightStatement




The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.

Cover DimensionsA5 210mm x 297mm



166mm

22 23



5.13.3 ISO Small Brochure Page Grid

48mm

12mm

28mm

136mm

12mm

17mm

17mm

23mm 22mm176mm

59mm 59mm12mm 4mm 9mm




22 23



Gulosus ossifragi Infeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias.

Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.




5.13.4 ISO Small Brochure Page Grid Usage







ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to either width shown and are not positioned outside grid columns.

Formatting of text and images within three column grid for product brochures.





Main Body Text ImagesCaption



5.14.1 Corporate Brochure Example

POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line


Example of front cover using a Harsco Blue color panel in the full width of Area 1 and a single image across Area 1 and Area 2.






Example of front cover using a Harsco Blue color panel in the minimum width of Area 1 and a single image across Area 1 and Area 2.




Harsco CorporationAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code


© 2

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Har

sco

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Example of back cover using a Harsco Blue color panel in the minimum width of Area 4.



5.14.4 Business Group Brochure Example



Example of front cover using a Harsco Blue color panel with a large image in the full width of Area 1 and a smaller image in Area 2.






Example of front cover using a single large image in the full width of Area 1.






Example of front cover using a Harsco Blue color panel and four small images in Area 1.






Example of front cover using a Harsco Blue color panel in the full width of Area 1 and a single large image across Area 1 and Area 2.






Example of landscape front cover using a single image in the full width of Area 1 and a Harsco Blue color panel across Area 1 and Area 2.






© 2

010

Har

sco

Cor

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tion


Example of a landscape back cover using a single image in the full width of Area 4.





Infeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere aquae.

Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimo-nii deciperet adlaudabilis fiducias.Concubine conubium santet syrtes,quod chirographi deciperet verecun-dus cathedras, ut concubine suffragarit matrimonii.

1


Example of interior spread for inside front cover using Harsco Blue (color and style should match front cover) and page one using three-column grid.





Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia ipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es accullup-tam autecte nobitiis ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommo-lupti alia sande volectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat istrum nim quosam, teni offic te num et.

Consed Exereritis Aitem rem volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.

Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibus molorerspid et utem.

Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia.

Viende Nodusda quate oditios ditatur eheniet que doluptati assi sum ullant ma volup-tas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande.

Revolectur aut re mos alita dolorep-ero eaqui net qui quam rest, inver-chit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.

Et qui nus andam eici dendam et denda dem faccum eari omnia doloreprem. Luptaque et ea dolupta estiumquis a vent. Ficid quatem estis aute nisto eostintibus comni-mendam estis quam que nihitam que sus exceptia que voluptatque consed que aut exero bea velique consero et pos vellupi enducitatia que nonecus nihit, ut apit voluptatus. Giam et eos es minto que consend igniste mporiatur, si uta quia que veliberro tecerum quas sae comnitat haribea sus, qui corectio. Quam que evera volorem cum.

Efugiteum Quundae Vitas Andae corum ipsam qui cusci nobitatunon re, voluptae molessitae. Ovitium repuditam endaepel ilique oditibus culpari asimentis sunto ommolorem. Neque evel ma idic totas quatium nis sise acc aborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae. Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibusmo.

Plorerspid et utem. Rio berchil ipidesti te nati comnihi llabo. Uciat quibus ratum fuga. Et rem acescid quodipsanis estin comnisque nia quunt velectiunt, temquodis utem-cium rem ex et laut maiorae ctemol-orro es ditam alit lis volupta sinihitat offic tem et ea di aut et ped es id que cus is dit pa alit et occullorro volorib usamus sincitam apiti aliat.

2 3

Dis ipsam, ut volor sumendicia cus ut harcimpedi dent ipsame rest pa quia nis et vendend untur, conem

quiatum nulpa nos volesto ium et qui aliquae dolupta tiatem quam am faccusa conecto molorep udaese-

quia que nonsecum ut fugianimaio mil iducim harum, quundig enecte aut oditatem qui ati aut landae

sitatin ciundunt aute sunt adis molo tem.


Example of typical interior spread featuring the use of images, caption and optional gray panel for supporting text.






Consed exereritis sitem rem voles-tisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occul-parum fuga.


Vipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeli-quo et ommolupti alia sande.


4 3

Quam que evera volorem cum fugit eum quundae vitas andae corum ipsam qui cusci nobitatur,

voluptae molessitae. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid

molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae.


Example of typical interior spread featuring the use of optional blue panel for supporting text.






Consed Exereritis Aitem rem volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.

Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibus molorerspid et utem.

Viende Nodusda quate oditios ditatur eheniet que doluptati assi sum ullant ma volup-tas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande.



Efugiteum Quundae Vitas Andae corum ipsam qui cusci nobitatunon re, voluptae molessitae. Ovitium repuditam endaepel ilique oditibus culpari asimentis sunto ommolorem. Neque evel ma idic totas quatium nis sise acc aborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae. Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibusmo.

Plorerspid et utem. Rio berchil ipidesti te nati comnihi llabo. Uciat quibus ratum fuga. Et rem acescid quodipsanis estin comnisque nia quunt velectiunt, temquodis utem-cium rem ex et laut maiorae ctemol-orro es ditam alit lis volupta sinihitat offic tem et ea di aut et ped es id que cus is dit pa alit et occullorro volorib usamus sincitam apiti aliat.

Et qui nus andam eici dendam et denda dem faccum eari omnia doloreprem. Luptaque et ea dolupta estiumquis a vent. Ficid quatem estis aute nisto eostintibus comni-mendam estis quam que nihitam que sus exceptia que voluptatque consed que aut exero bea velique consero et pos vellupi enducitatia que nonecus nihit, ut apit voluptatus. Giam et eos es minto que consend igniste mporiatur, si uta quia que veliberro tecerum quas sae comnitat haribea sus, qui corectio. Quam que evera volorem cum.

2 3

Dis ipsam, ut volor sumendicia cus ut harcimpedi dent ipsame rest pa quia nis et vendend untur, conem

quiatum nulpa nos volesto ium et qui aliquae dolupta tiatem quam am faccusa conecto molorep udaese-

quia que nonsecum ut fugianimaio mil iducim harum, quundig enecte aut oditatem qui ati aut landae

sitatin ciundunt aute sunt adis molo tem.


Example of typical interior spread reproduced in one color (black).



5.14.16 Business Group Flyer Example

• Apiderior andignisciet lanto expla aliquam ent que • Poriberiate ped quae sunt, to quiati natecta turitiam faccae • Non num hil es sequam evel et fugit nihit• Magnimo luptaquis aut omniae quidelit volorem

POSITION AND STYLE OF FLYER TITLEPosition and style of supporting line

Hit pra volo dolore pre, oditi optiam, volorem doluptum volorepre molup-tas accaborporit et lab imaxima ioruptiore volupta tecaes venienis comnis ium etur arum quist harchicienis aliqui unt. Ut essequi rem. Aceprovid que re quia vende paruptatem. Et volupta tquuntiunt.

Onsenest laut qui aut iusamen daepuda ecatisquia nit od ut que re aut fugit as sum re ius, sedipit quaspicimus dunt abore volectur remperrum veritibero dolo cum et eosseque num unt que reperum fugiaec ersperum aut re aut eaquam, idio. Em volorrovit, consequ odipsunt volorit rem dorem maxim quo blaborum ut etus alictur.

Facculla dolore nestium quisinis endam volupis delit quossim aximi, quam, vel ex esciis re, sus, conseq-uis eum quae que od moloratat. Ucidit inciatium qui rentur sincidunt quam quisinv endunti uribus ullabo-rum des et landian daepudandam fugit faccum is adio doloriberum ut offictem quas am, aut porit, nusdam ilis coritius et es sunt.

On ressitis dernamusam ute velis nestrunda volum que vendaes totae. Nequo dolesciliqui bea sum enda nobis nimus sincia dollibus, cullup-tum harum que none iniatur, sam in etus experum qui venis dis ea dolorep udaerores ea dolup icimus ipsanient vendi od quatio. Incta que voluptat ioniom.


Example of single-sheet flyer front cover using a PMS 300 color panel, multiple images and bullet points in the full width of Area 1 and text in Area 2.

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