5 lessons to help you transition into product management
TRANSCRIPT
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5 L E S S O N ST O H E L P Y O U T R A N S I T I O N I N T O P R O D U C T M A N A G E M E N T
J O N A T H A N L A I
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We do not rise to the level of our expectations, but instead fall to the level of our preparation.
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your destination
your story
networking
books, blogs, and more
the case study
experimenting
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1. your story
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“There is no failure really. Only feedback.”
Lots of interviews
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“know thyself”
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W H AT K I N D O F P M D O Y O U W A N T T O B E ?
Corporate Startup
Building Scaling
Internal External
Design Marketing
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W H Y D O Y O U W A N T T O B E A P M ?
• You love uncertainty
• You identify “problems” at every turn
• Tinkering is in your DNA
• You keep Evernote entries for random business ideas
• You prioritize ruthlessly and can defend each decision
• You enjoy talking to users and getting feedback
• You think about features, benefits, and ROI
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W H Y S H O U L D X Y Z TA K E A C H A N C E O N Y O U ?
1. What relevant PM skills do you ALREADY have?
2. What relevant industry experience do you already know / can learn about?
3. How does your personality jive with their culture?
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How well can you articulate your key messages*? *the essence of what you want to communicate
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2. networking
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M I S C O N C E P T I O N S
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speed dating…
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quizzes…
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groups only…
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W H AT I G O T O U T O F I T
• Met some great people
• Learned about what they do (and evaluated if it was something I wanted to do)
• Practiced telling my story / key messages
• Discovered and interviewed at companies that I might not have come across on my own
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R E S O U R C E S
Share product/startup stories, network, and learn valuable lessons from seasoned product veterans
A weekly newsletter that highlights the upcoming events / classes in NYC
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M I N D S E T
1. A networking event is worth it if…
• I learn one new thing
• I hear one thing I’ve already learned
• I meet one new person
2. How can I help the other person?
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3. books and blogs and more
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B O O K S
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B L O G S
creating passionate users: headrush.typepad.com/
dave mcclure: 500hats.com
paul graham: paulgraham.com
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… A N D M O R E ( S TA R T U P C L A S S . C O )
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… A N D E V E N M O R E
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4. case study
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M I S C O N C E P T I O N S
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idea theft…
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perfection required…
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actually…
it’s all about the framework!
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F L AV O R O F T H E M O N T H
• What is your favorite product? Why?
• How would you improve XYZ product?
• Imagine you are a PM at XYZ company. Here is the scenario. What would you do next?
• How does the internet work?
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F O R M AT O F T H E M O N T H
• Q&A during the interview
• Take home assignment
• Whiteboard walkthrough session
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M Y F R A M E W O R K
1. What is the problem?
2. Who are you solving the problem for (and who are you not solving it for)?
3. Define a solution
4. Define the risks and assumptions for each solution
5. Validate each risk / assumption (MVP’s)
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5. experiment
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M I S C O N C E P T I O N S
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everything worth doing has already been done…
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billion dollars or bust…
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No team, no go…
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too much work too little time…
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A S A M P L I N G O F E X P E R I M E N T S
1 min / day
10 min / day
30 min / day
1 hr / day
@centralpark_pics
Rejection therapy
Read together
Learn to program
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W H AT I G O T O U T O F I T
• Test drive the day-to-day work of a product manager
• Learn new skills
• Practice, practice, practice!
• Build a portfolio
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what are YOU willing to do?
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• learn to code / design / market
• write about your own lessons
• work on a side project
• practice case studies
• refine your key messages
• read about product
• attend / help out with networking events
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T R I B E O F F I V E
B E T T E R @ T R I B E F I V E . M E
B E T T E R T O G E T H E R , O N E D AY AT A T I M E .
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Upcoming Courses
New York
Apply Atwww.productschool.com
www.productschool.com
October Cohort Weekdays: October 18th Weekends: October 15th
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www.productschool.com
Upcoming Workshops
Rsvp On Eventbrite
August 24: Inside the world of a B2B Product Manager
August 31:Product Managers - What to know about Mobile Analytics and Engagement
Sept 7: Product Management Course - Info Session
Sept 14: Product Management Happy Hour