5 Lessons for Social Media Managers from SXSW

Download 5 Lessons for Social Media Managers from SXSW

Post on 15-Jul-2015

207 views

Category:

Social Media

0 download

TRANSCRIPT

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    5 Lessons for Social Media Managersfrom SXSWBy Jade Furubayashi March 17, 2015

    212 10 11 87 0

    Well people, I made it. Im writing to you from the perpetual

    state of frenzy, fun, and food coma that is SXSW Interactive. I

    went into the belly of the beast and lived to tell the tales

    which in this case are some interesting learnings that I can

    take back and apply to my work in Seattle. The following are a

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    few trends and takeaways that I picked up in sessions

    featuring speakers from IBM, BuzzFeed, PBS, Spredfast, and

    more.

    1. Everyone Cares About Data

    If the sheer number of SXSW sessions about big data, data visualizations, or social data

    didnt give you a clue, let me just say this: everyone cares about data. Around the office, we

    have a little mantra: Data or it didnt happen. Well, I think every single presenter at this

    conference would agree. One of my first sessions of the week was Visual Storytelling: The

    Power of Design + Data and the line went around the block.

    In the BuzzFeed, IBM, and Team Detroit sessions everyone called out the fact that, 90% of

    all data in the world has been created in the last 2 years. When marketers from BuzzFeed or

    PBS are talking about success, they refer to metrics like engagement, reach, etc. Data and

    analysis were at the foundation of every session I went to this year.

    2. Content Visibility Requires Creativity

    Hey, its no secret: its hard out there for organic reach. But dont worry, big brands arent

    Huge line but, I am looking forward to this panel !!! #tdsxsw #Sxsw #SXSW2015

    pic.twitter.com/OwnMcqQlxy

    cesar rivas (@Cesarrivas80) March 13, 2015

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    impervious to this either! The PBS team addressed these issues during their panel by offering

    up solutions such as influencer outreach, brand partnerships, etc. The moral of the story is

    that its hard out there, and its probably going to get harder, so were all going to have to

    step our game up and out of the box.

    3. Give Away Your Best Content for Free

    BuzzFeeds digital team spoke a LOT this year. They were popping up all over the place

    keynotes, panels, sessions, you name it. But, Im not complaining! Not only is BuzzFeed the

    go-to listicle AND news source for my generation, and their content + social strategy is

    pretty impressive. One of my favorite sessions of the week featured Summer Burton, who

    heads up BuzzFeeds BFF team. Her entire teams focus is to develop content for the sake

    of developing content. There are no calls-to-action, no link backs, no nothing. They simply

    create the content and watch what happens.

    It works for Buzzfeed. Distributing content to your audience in the least taxing way possible

    will give you the greatest return.

    4. Social Strategies Must Account for Nuances

    For , runs the show. Simply Measured (@simplymeasured) @Buzzfeed #socialmedia #SXSWInteractive #futuremedia #smmpic.twitter.com/Cv7RpjL6RX March 14, 2015

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    Last year, I ran a Tweet timing study and we found that spikes in engagement came around

    the same time most people get out of business meetings. Granted, this is just a theory

    (backed up by some interesting data), but even I thought it was a little far-fetched to assume

    that our audiences schedule could have that big of an effect on our engagement / traffic.

    However, Serena Ehrlich, Director of Social and Evolving Media at Business Wire, echoed this

    concept of understanding your audiences everyday life. Ehrlich preached that you have to hit

    people with things they can digest when they want to digest them. For example, in her

    experience, video does not perform well in the morning. No one has time to watch a 5-

    minute news recap in the morning we have places to be! Paying attention to these small

    nuances can produce big returns and save you a ton of time scratching your head.

    5. Real-Time Marketing: There Are Only Winners (Mostly)

    Often times when we see brands employ real-time marketing, were inclined to declare a

    winner. The attitude towards real-time marketing is similar to that of the rap game: Youre

    either the clear-cut winner or just the first to lose. This is nice in theory, but in reality, Drake

    is amazing, and so is Kendrick Lamar. Im getting off topic (sorry its been a long week). With

    real-time marketing, all the brands usually win. Chris Kerns of Spredfast debriefed about his

    book that he wrote on this subject and presented some very compelling data on the success

    of these campaigns across the board. In most examples, 9/10 or 12/14 brands that tapped

    into a pop-culture conversation would see lifts in their per-post engagement. So arent they

    all winners? Not being the best shouldnt thwart a brand from taking their shot at Dunk in

    the Dark greatness.

    Now, Ive got to get to bed. I have my final day of sessions tomorrow. Tune in via

    @simplymeasured!

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    Jade FurubayashiMy name's Jade and I'm a social media addict from Seattle, WA. I'm the Community

    Manager at Simply Measured, so my job is basically to talk to you fine people

    everyday- which is awesome. Aside from that, my favorite things are dogs, tacos

    and Beyonc.

    Get everything you need to analyze the metrics that matter

    The Complete SocialMedia ConversationAnalysis Guide

    Download

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    2 Comments Simply Measured

    Share Sort by Best

    Join the discussion

    Reply

    Randy White 3 days ago

    www.urbanairship.com/mobile-sa... rather

    Reply

    Randy White 3 days ago

    Hi Jade, thank you for writing this. I had to run an all day session for SXSWi (www.urbanairship.com/mobile-sa...certainly there are deep lessons. The biggest help I found was pre-programming social posts timed along withdifferent tech sessions while manning a two-person social cockpit outputting live updates as we went along. Killerfirst SXSW for me!

    Subscribe Add Disqus to your sited Privacy

    Recommend 1

    Share

    Share

    Follow us on social!

    Get the Newsletter

    Work Email:

    Recent Awards

    Sign Up

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    Listen to the Podcast

    Simply Measured - 112: Lucy Hitz's Tips For Running Webinars

    Simply Measured - 111: Damon Cortesi and Aviel Ginzburg on Twitter's Growth and Social Marketing

    Simply Measured - 110: Michele Weisman on Using Social Media for Networking

    Simply Measured - 109: Lee Odden on Content Marketing

    Simply Measured - 108: Matt Navarra on Social Media Influencers and Content Distribution

    Simply Measured - 107: Rebekah Radice on Blogging and Social Videos

    Simply Measured - 106: Super Bowl Ads And Social Video

    Simply Measured - 105: Jade Furubayashi on Community Management

    Cookie policy

    Recent Posts

    5 Twitter and Instagram Lessons From Jimmy,

    Johnnie, and Jack

    iTunes RSS

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    Podcast: @LLHitzs Tips For Running Webinars

    Webinar Recording: The 5 Essentials of Social

    Analysis

    3 Smart Ways to Compare Your Brand on

    Twitter

    The 5 Essential Steps for Complete Social

    Media Analysis

    Blog Categories

    Brand Profiles & Case Studies

    Company News

    Education & Analysis

    News & Events

    Podcast

    Social Media Studies

    Social Media Trends

    Uncategorized

    White Papers, Guides & Ebooks

    Search the Blog

    Search

  • pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

    Twitter Analytics

    Facebook Analytics

    Google+ Analytics

    Instagram Analytics

    YouTube Analytics

    Vine Analytics

    LinkedIn Analytics

    Tumblr Analytics

    Social Ads Analytics

    Cross-Channel Analytics

    Retail Social Analytics

    Finance/Insurance Social Analytics

    CPG Social Analytics

    Sports Social Analytics

    Restaurant Social Analytics

    Media/Publishing Social Analytics

    Travel/Hospitality Social Analytics

    Social Media Analytics Resources

    Free Tools

    Research, Guides & Definitions

    Our Blog

    Our Company

    About Us

    Careers

    In the Press

    Contact Us

    Follow Us

    Trusted and Integrated

    Simply Measured

    Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define

    their social strategy and to optimize their tactics for maximum impact.

    Copyright 20102015 Simply Measured, Inc. 2211 Elliott Ave, Suite 310, Seattle, WA 98121. All Rights Reserved. Terms of Service | Privacy Policy