5 killer benefits of an editorial calendar
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Why do you need an editorial calendar? Here are 5 killer benefits of an editorial calendar. Prepare.io is an editorial calendar for content and social media marketers.TRANSCRIPT
5 Killer Benefits of an Editorial Calendar
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Tuesday, December 3, 2013
1. Create Consistent Content
Creating Content Is Like Working Out
Just like exercise, the more consistent you are with your content, the more successful you will be.
Planning your content with an editorial calendar will help you be more consistent with your content.
Tuesday, December 3, 2013
2. Visualize Your Content Plan
Like a General, Oversee the Battlefield
By outlining your content in a calendar view, you can clearly balance when youʼre posting content and make sure that you are aware of key dates.
Always be aware of holidays, important industry dates, product launches, and more. You donʼt want to lose out on crucial dates because you forgot that it was coming up.
Tuesday, December 3, 2013
3.Drill Down 30-90 Day Stretches
Failure to Plan, Is Planning to Fail
Planning your content ahead of time is beneficial to all parties involved. It allows clients to pre-approve content and coordinate your content plan with your overall marketing plan.
Create an editorial calendar always letʼs you know what youʼre going to post ahead of time. No more sitting around trying to think of what to post each day.
Tuesday, December 3, 2013
4. Keep Your Content Fresh
So Fresh and So Clean
Donʼt let your content get stale and repetitive. Planning and visualizing your content ahead of time ensures that your content is always fresh.
Itʼs easy to start posting the same content type over and over again when you start seeing some success with it. But an editorial calendar forces you to keep variety with your content.
Tuesday, December 3, 2013
5. Coordinate With Your Team
Divide the Tasks and Multiply Success
You canʼt do it all alone. Successful content is created by teams. Thereʼs nothing worse than not having your team on same page.An editorial calendar helps keep your team on the same page. Everyone knows what content is assigned to them and clients know what content is being planned.
Tuesday, December 3, 2013
•Increase Traffic
•Generate New Leads
Add It All Up A Well Planned Editorial Calendar Will:
•Spread Your Word of Mouth
•Increase SEO/Inbound Links
•Position Yourself as a Thought Leader
•Building Community & Syndicate Content
•Add Value to Your Current and Potential Customers
Tuesday, December 3, 2013
Looking for a Good Editorial Calendar?
Try Prepare.io Today!
Tuesday, December 3, 2013