5 key takeaways for brand marketers - mobile world congress - day 2
TRANSCRIPT
5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 2
Technology is ever changing
We must be wary of overlooking the end user
Our mobile phone reveals much individual preferences
Understand how & why the consumer is using it
Many of the devices at MWC will be used by Gen Z
Avoid generalizing about this group as with Millennials
We all going to have to learn about mobile faster
Don’t throw out good existing strategic principles
Look to Asia to see rapid mobile evolution
Over 70% of e-commerce in China happens on mobile
ThanksTune in tomorrow for Day 3’s recap