5 key takeaways for brand marketers - mobile world congress - day 2

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5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 2

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Page 1: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 2

Page 2: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

Technology is ever changing

We must be wary of overlooking the end user

Page 3: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

Our mobile phone reveals much individual preferences

Understand how & why the consumer is using it

Page 4: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

Many of the devices at MWC will be used by Gen Z

Avoid generalizing about this group as with Millennials

Page 5: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

We all going to have to learn about mobile faster

Don’t throw out good existing strategic principles

Page 6: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

Look to Asia to see rapid mobile evolution

Over 70% of e-commerce in China happens on mobile

Page 7: 5 Key Takeaways For Brand Marketers - Mobile World Congress - Day 2

ThanksTune in tomorrow for Day 3’s recap