5 key steps to winning nationally by focusing locally
DESCRIPTION
Your campaign may have a headache the size of America. But local and county decision-makers, properly “reasoned with,” can and do respond to both local and national problems. Local decision-makers are often key to winning the support of a national elected officials. Too often, our organizations save our best shots for national figures – senators, reps and federal agencies – and skimp on the research, prep, and follow-through that it takes to have an impact locally. This webinar will explore 5 proven ways to get ahead locally: 1. The research that counts 2. Approaching locals 3. How to encourage local leaders 4. Recruiting local support 5. Retaining your championsTRANSCRIPT
Presenters
1. Research that counts2. Approaching locals3. How to encourage local
leaders4. Recruiting local support5. Retaining your champions
Ayelet HinesChange [email protected]
Jeanette RussellSalsa [email protected]
5 Key Steps to Winning Nationally by Focusing Locally
Why Local Advocacy?
• Easier access• Have an impact on
issues that aren’t moving nationally
• Build networks and engage future leaders
• To win change
Easier Access
National Issues at Local LevelEnergy and Climate
National Issues at Local Level
Housing
Leadership development
Win changeGreenpeace and other national groups partner with local groups to help bring national attention to local coal plant closing
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2o targets are combination shots
• Local policymakers• Institutions• Donors• Colleagues• Family• Fellow board members
• Have the decision-makers deliberated about your issue before?
• Who supported what?
• What's their personal experience with your issue?
• If it's a kids’ issue, is the decision-maker a parent?
• If it's an environmental issue, does this person hunt or fish or live downwind?
• Has there been any local press on your issue?
First, ask nicely.
Choose your spokespeople carefully
Thank You Join Us
Dec 6 – WebinarGrasstops Organizing
Change University
Ayelet HinesChange [email protected]
Jeanette RussellSalsa [email protected]