+5-Hour Energy Social Media

Marketing Proposal

Presented by: Lauren Campbell

QuickSimple

Effective

Made forhard working

people

No 2:30 feeling later

Zero sugarOnly 4 calories

+Current Social Media Platforms

16,002 FriendsAverage 2-3 posts a dayComments are mostly positive

1,062 FollowersAverage 6-10 tweetsComments are mostly positive

+Current Social Media Platforms

Averages 1 post a weekLittle to zero comments left on postsActive since June 2008

980 FriendsLast Myspace blog entry – July 30, 2010Last friends comment – 2 months ago

23,153 channel views129.596 uploaded views105 subscribers

+Social Media Statistics

16,002

1,062105

980

Followers

FacebookTwitterYouTubeMyspace

* YouTube posts only 105 subscribers but has 23,153 channel views to date.

+ Social Media Statistics

8% Strength – Likelihood that 5-Hour Energy is being discussed in social media

4:1 Sentiment – Ratio of positive mentions to negative

13% Passion – Likelihood that those talking about 5-Hour Energy will do so repeatedly

18% Reach – Number of unique authors referencing 5-Hour Energy divided by total number of mentions

+Social Media Marketing Strategy

Improved content and visibility = increased sales.

+Social Media Marketing Strategy

Things to consider:

Close MySpace account- Low number of friends- Not consistently updated

Blogger Outreach- Cultivate relationship with respected

bloggers- Offer free products for bloggers to review

+Budget

Estimated budget

Social Media Manager salary - $32,000Online social monitoring tools - $2,500Cost of product to send to to bloggers - $1,000

TOTAL SPEND - $35,500

+Timeline

+Metric of Success