Online Marketing Magic

With Richard and Lori Ballen

A Vision Masters Production#ballenmethod and

@ballengroupFacebook.com/

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WHAT IS THE BALLEN METHOD?• A method of internet marketing designed to

dominate the web for a desired set of long-tail keyword phrases.

• Dominate = Multiple times on page one of the search engine for that phrase

• This is done through target marketing and hyper-local strategies

#1Organica

lly

PAID

PAGE 1

Video – Jan 2011

PAGE 1

eEdge Site / Marketleader

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New Self Hosted Wordpress- About 3 months old

#1 and #2 Ranks

2 Different PagesOn Same Site

Wordpress Blog on eAgenC by KW domain

PAGE 1

eEdge Site / Marketleader

New Self Hosted Wordpress- About 3 months old

PAGE1

Your website

Blog

Social Media

Press Releases

Classified Ads/ Listing Feeds

Video

Campaigns /Offline

HOW IT’S DONE

HOW DO YOU THINKPEOPLE SEARCH??

2400 U.S. SearchesMed Competition

Choose Local, National, or GlobalChoose Local, National, or Global

Choose Low Competition first, Then Medium. Under 200 Searches Ranks Fast

We Want High Search Volume

Low Competition

Real Estate Agent

Las Vegas Real Estate Agent

Top Las Vegas Real Estate Agent

Top Las Vegas Real Estate Agent for Short Sales

Focus on The long-tail

Change Filter to Low

stockton lake real estate 70 LowStockton real estate trends 20Lowmetrolist stockton ca 390 LowStockton ca map 390 Lowmls stockton 140 Lowwhere is stockton ca 480 Lowripon ca homes for sale 110Lowstockton realty 320 Low

BETTER LONG-TAIL CHOICES

Step 2: Determine your Specialty

A Jack of All Trades is Special

to No oneEspecially Google!!!

Hyperlocal

NICHE:WATERFRONT PROPERTIES

NICHE:MILITARY

NICHE: SENIOR LIVING

Condos

Farm and Ranch

Step 3: Create a Useful web site

Every Great Website Should Have

• Problem Solving Content• Product (IDX Listings and Home Values)• Seller-Centric Articles• Buyer-Centric Articles• Contact Information – Clearly

Displayed• Local Information• Lead Capture = Forms and offers

Step 2: Create a Useful web site

Step 3: Create a Useful web site

Step 4Market your Listings to get

MORE listings

There’s Life Outside of Craigslist

OTHER CLASSIFIED AD SITES

• Backpage.com

• Classifiedads.com

• ClassifiedFlyerads.com

• Wordpress/ActiveRain/Blogger (Yep, it’s true)

www.ListingsToLeads.com/ballen

www.TheBallenMethod.com

www.AllStarAgentNetwork.com

Step 5Blog About It

WRITE FOR THE CONSUMER

With Google in MIND

A Great Blog Does a few things

• Solves Problems and Informs• Is a local Directory• Helps people to know you (Video/Pics)• Links to properties and home values• Ranks HIGH on Search when Optimized• Gives you something Social to Share

Blog Categories

• Seller Tips• Buyer Tips• Things to do in _______• Q & A• About Me• Featured Listings

Make your Blog Personal

This is SebastianThis is Sebastian

Step 6Use Video

GET COMFORTABLE

WITH HOW YOU LOOK

AND SOUND

www.BallenGroupVideos.com

Step 7Use Social Media

DON’T BE THIS GUY

DON’T STALK

•

1. Create your Brand & Identify Audience

2. Determine your Specialty

3. Build a Useful Website

4. Market Your Listings

5. Blog

6. Use Video

7. Learn to Use Social Media

Discipline TODAYmeans FREEDOM

tomorrow

Now - Go Dominate The Web.

Thank You!!!!!

Seven Steps to Web Domination

With Richard and Lori Ballen