5 golden rules of virality
TRANSCRIPT
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SOCIAL MEDIA FOR CONTENT CREATORS 5 GOLDEN RULES OF VIRALITY Boultek, Casablanca, May 17 2016 - By Yasser Monkachi, CEO @ Social Impulse
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Chapter 1 : SOCIAL MEDIA
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1 Minute in Social Media…
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3,419 milliards d’internautes, 2,307 milliards sur les réseaux sociaux
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Chapter 2 : Buzz & Virality
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Buzz
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The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another.
Virality
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Virality Cycle
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5 Golden Rules of Virality
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1. Detect a hot topic
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2. Tell an amazing story
Astonish your Audience
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3. Set a Social Media Plan
• Right media & Right moments
• Right content to the Right persons
• Fail to plan, plan to Fail !
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4. Animate your Community
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Community Animation Cycle
Listen : Trends, Buzz, Hot topics
Produce : Stories
Animate : Community
Measure : Results
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5. Test, follow and evaluate
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EXERCISETell your story !
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1. DETECT A HOT TOPIC
2. TELL AN AMAZING STORY
3. SET A SOCIAL MEDIA PLAN
4. ANIMATE YOUR COMMUNITY
5. MEASURE YOUR RESULTS
5 Golden Rules of Virality
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Yasser Monkachi is born in Mohammedia. He is a Senior Digital Consultant, Trainer, Facilitator & Keynote Speaker. He founded Social Impulse, a digital marketing and content consulting firm. He also trains Community Management students at the TBS Toulouse Business School. He has been working for international firms as well as industrial groups from Morocco.He considers himself as a serial and a social entrepreneur with Maroc Web Awards winner Sardi.ma, a web app and tool he created to help people cope with the annual sheep buying experience. He also gathers and facilitate the web community during ramadan with Ftour 2.0. Yasser launched recently a new project dedicated to Digital Branding and Digital Management Called : Les Rendez-vous de la Marque Digitale.
@yassermonkachi [email protected]