The Future of Mobile Social Network

Services

Robert Mullins

Research Challenges for

Social Networks

• Social Graph Fragmentation

• Community Discovery

• Security by Social Network Analysis

• Social and Ethical Issues

• Searching social media

• Expert finding

• Trend prediction

• Information Diffusion

• Social, mobile, pervasive content sharing and live media distribution

• Personalisation for Social interaction

• Use of Social Network Sites for business and marketing

• Social gaming / television

• Immersive Social Networks

State of the Art

• Pervasive Computing– Progression from single to multi user

– User-led discovery and composition

• Social Computing– SNS as a context source

– Dynamic Community formation

– Community Smart Spaces / Social Network Site service orchestration

• Context Awareness– Community context modelling

– Intra- Inter-community context sharing

• Personalisation– Learning and inference

– Combining with Context

– Orchestration of system behaviour based on preferences

• Tendered and approved in EU Framework Program 7 Call 5

• Developed, Proposed and Lead by TSSG

• €15.6m Budget

• 16 partners

• The only Irish lead Integrated Project in FP7 ICT

• Started October 2010 – continuing as a core research area for TSSG for next 42 months.

Industry

Research

SME

Academic

Ambient Intelligence

Informatics & Communications

Ltd.

SOCIETIES Key

Innovations• Resource sharing in dynamic communities

• Relationship/behaviour discovery

• Orchestration of multiple communities

• Proactive information exchange

• Intelligent information usage

• Intelligent conflict resolution

SOCIETIES - Trials

End user services

define the common

functionality. Social

Networking is

effectively an

enabling layer

Layered Development

Model

Caller Profiler – Ericsson Application Awards Winner 2010

Social Networking meets the mobile phone

– Developed in conjunction with Vennetics & using Ericsson enablers

– Caller Profiler integrates with your social network

to identify incoming callers

– An unknown caller can potentially be identified via social network proximity, location and/or SIP address or phone number

– Links to social network that can be followed during call

– New links can be automatically initiated, helping

expand users’ network

– See demo on Youtube at http://www.youtube.com/watch?v=b8x4ytwzSBU

.. What next?

SOCIETIES Project• This is part of our research plan for the next 3.5 years

• This will set the Social Networking research agenda in Europe– Merging pervasive computing with social networks

– Federation across multiple SNS

– Privacy protection

– Dynamic SNS formation, dynamic community / user group formation

– SNS as an enabler

Continuing Research…• We will continue to participate in competitive research tenders

– Please contact us if you have an idea for a project, or want to get involved in our proposals, Innovation partnerships and vouchers

– FP7 ICT Call 8 – deadline 17 January 2012 – proposal work to start Summer 2011 (or earlier)