5 Factors You Must Consider For Managing Email Sender

Score

By: Alphasandesh.com

InceptionA good email practice is essential and in

fact, your sender integrity and reputation are becoming more significant and effective as a method to fight the overpowering spam challenges. Actually, a marketer’s sender reputation is the main element in getting high inbox placement rates and preventing the spam folder.

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Email sender scoreEmail sender score is a rank related to

all other sender IP addresses examined worldwide.  Score of an IP address is measured as a rolling 30-day average which depends on a variety of factors, such as number of emails, spam complaints, unidentified user rates, spam trap email addresses and infrastructure and is targeted to help in identifying valid email id from spam.

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Factors which affect sender scoreJust go through some critical factors that

affect your sender reputation:Number of emails you are sendingBounce rateSpam complaintsFrameworkSpam trap email ids

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Number of emails you are sendingFor a specific email

sending IP address, the real volume sent is not in itself superior or inferior, but an essential part of the algorithm since it can be a chief indicator of non-justifiable senders.

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Bounce rateThere are two types

of bounces such as Soft and Hard which can affect your score. In fact, ISPs are most bothered with hard bounces. This is similar to the spam trap issue, only these email ids are not tools the internet service providers are using.

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Spam complaintsNumber of your spam

complaints for a sender IP address can also affect your score as compared to all other IP addresses examined. These complaints are in two categories: First is Mark as Spam and Second is Abuse Complaints.

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FrameworkAll email senders have a

liability to properly handle bounced messages, complaints, etc. Leading senders will supplement this with automated internet service provider feedback loop handling and other programs to dynamically manage their score and reputation.

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Spam trap email idsSpam trap email

addresses are created to entice spam. They are usually published in a concealed location that would not be seen by a genuine marketer, but would be focused to email harvesting by a spammer.

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ConclusionThus, if you are

accountable for sending email, your sender score describes the most significant factors you need to change about your email marketing program in order to enhance your reputation and consequently your inbox placement rates.

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AlphasandeshEmail Marketing & Beyond

Sender Score is a Online reputation monitor from Return Path.For more details please have a look at www.alphasandesh.com

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