5 Factors You Must Consider When Planning for a New or Remodeled

Restaurant Décor

5 factors you need to consider

• Location• Customer• Competition• Budget• Design

Location

Where are you located?

Urban?

Rural?

Are there high schools or colleges nearby?

Are there office or industrial complexes nearby?

Who are your customers?

Who is your competition?

“Who’s stealing your business within a 3 mile radius?”

Budget

Your budget will vary based on 3 things:

• Capacity • Style• Improvements• Expect to budget from $300 – $500 per seat

based on above criteria

Design

Seating FactorsFunction Durability Maintenance Legal /Corporate

Flexible High-traffic Easy to clean Fire codes

Stationary Light-traffic Easy to maintain ADA

Zones Indoor vs. Outdoor Easy to replace Policies/ Standards

What colors should you use?

• Color psychology reveals how different hues, tones and shades affect appetite and mood.

• The psychology of color is revealed in daily life, because different hues and shades have direct subconscious effects on mood, energy level, and emotions.

Psychology of Blue

• Blue is connected to calmness, cleanliness, and wisdom.

• However, this color is thought to be an appetite suppressant.

• Thus, all shades of blue and dark blue used in the décor and eating utensils have shown to reduce appetite by 70%.

Psychology of Red

• Red hues are warm, active, and exciting. • Red has been known to increase appetite in

restaurants.

Psychology of Green

• Green is a tranquilizing color, and is connected to the interaction between human and environmental health.

• Green is usually associated with freshness, coolness, and clarity.

Psychology of Orange

• Orange is associated with warmth, enthusiasm, and exuberance.

• Orange isn’t as intense as red because it’s blended with the cheeriness of yellow.

Consider color

• Recent studies in the field of dieting psychology have proved that your appetite can considerably increase with the use of bright colors (red, yellow, orange, peach) in the décor and eating utensils.

Take a look at some of our recent

installations . . .

Since 1968

Thank you