5 Digital Marketing Trends

@derektweets

Derek LaneyDirector Product Marketing

ExactTarget Marketing Cloud

5BSmartphones

by 2017

Social

4.5BAggregate social

users

50BConnected

“things” by 2020

Connected

Mobile

Cloud

58%Faster

deployment

HealthcareAutomotive

Photo credit: the verge

HealthcareHomeHome

Health

2014 State of MarketingInsights from over 2,500 global marketers

exacttarget.com/stateofmarketing

Data EqualsRelevance

one.

Marketing?

Universal AppealThe White Family - Softbank

Everyone is Unique

Relevance is Revenue

Top area for increased digital spending:

61%

Data &Analytics

ActiveAudiences

What if the data could drive the strategy?

Predictive Intelligence to Drive Action

MomentsMatter

two.

Moments Matter

60%

Closely followed by:

MarketingAutomation

ConsumerMobility

three.

We sent over 1 Billion digital messages on Cyber Monday

Many of our retail clients experienced mobile open rates exceeding 80%

42% rarely/never use responsive design

Location.Location. Location.

46% have an app

70% don’t use location

Mobile Commerce

BrandPersonalization

four.

Facebook integrationRequires login to Facebook

User ProfileAggregates all of my site activity and my status

Site to FacebookLooks at Facebook friends and shows relevant reviews

Knows my home cityGrabs my location and uses to determine flights near me

Flights integrationScripts & loops through the relevant flights in my area

Actual marketingThe actual promotion & reason for the email

EGOnomics

To offset a depersonalized society, consumers crave recognition of their individuality.Faith Popcorn

Service is theNew Selling

five.

ExactTarget Marketing Cloud

We must move from numbers keeping score to numbers that drive better actionsDavid Walmsley

Head of Multichannel

Marks & Spencer