5 easy ways to get powerful testimonials for your business (by @ingridcliff - heart harmony...
TRANSCRIPT
EASY WAYS
POWERFUL TESTIMONIALS
to get 5
for your businessMade with love by @ingridcliffVisit: www.heartharmony.com.au
What to Expect in thisSlidedeck
- Why people struggle asking for testimonials- 5 practical strategies to reduce fear & getbetter testimonials- 6 rules for positivetestimonials- 15 ways to usetestimonials in yourmarketing
Hi, I'm @ingridcliffChief Word Wizard (aka Copywriter) at
Most of my clients struggled with getting
testimonials for theirbusinesses
www.heartharmony.com.au
... People believe it more whenother people talk about abusiness than whena business ownertalks abouttheir business
... When people areuncertain, they lookat what others havedone before takingaction (also called
social proof)
... People wantvalidation thattheir decision is"right", so lookfor others whohave made thesame decision
The words and the process youuse to ask for a testimonial will
affect the result you get.Choose both with care
Stuff to Know
Option 1: No Writing Required
Turn your Unique Selling Proposition into aquestion or a statement and get people torate you on a scale or tick sheet.
99.2% of our clients say their piano is smoother & easier to playafter we have tuned it.
How to Use: Aggregate the results.
Option 2: Customer Satisfaction Calls
Call your customers to check their satisfactionafter your project or service.
Listen to their feedbackClarify & dig for specificsAsk for areas to improveTake notes as they talk
If they are a super happy client ask "THE QUESTION"
And What Is "The Question"?
"Thank you for your feedback.I am so glad you loved our
service. Would you mind if Iused some of the things you
said in our marketing"
Option 3: Don't Write a Testimonial
Asking people to"Write aTestimonial" is likeasking people tosuck lemonswithout the vodka.
It isn't going to happen!
Jotting is less scarythan writing &
people are morewilling to comply.
Ask people to"Jot a
few words"
Option 4: Ask the Right Questions
Ask people a series ofshort questions either inwriting or over the phone.
Join the answerstogether into onefantastic, long, richtestimonial.
Testimonial Gathering Questions
1. What prompted you to choose our product or
service?
2. Was there anything you were concerned about
before choosing us?
3. What happened when you bought the product
or service? What results did you get?
4. What was your favourite feature?
Testimonial Gathering Questions
5. What did you like most about our approach?
6. Who would you recommend us to and why?
7. What's the most important thing people need
to know about working with our business?
8. Anything else you want to add?
Option 5: Transform Unsolicited Feedback
If you get unsolicited positive feedback,ask "The Question."
Then when they say:
You are good to go.
Rule 3Use their
own words
Never write a testimonial for someone.If they ask you to write it for them -
use the question approach.
Rule 6Names are
Better ThanInitials
Names, suburbs & identifying detailscarry more weight than initials
Want More?
Download testimonialgathering email templates,
phone scripts & letterresponses
bit.ly/gettestimonial
Did You Like this Presentation?Please share it
Don't hesitate to contactme if you would like toknow more.
@ingridcliff
www.heartharmony.com.au