5 easy steps – the jump-into-action & get leads plan for smb’s feeling overwhelmed &...
DESCRIPTION
Chris Marentis is the founder and CEO of Surefire Social, whose notable career spans the evolution of the Web . As Senior Vice President of America Online’s Interactive Marketing group, Marentis was a key force in creating the foundational blueprints for online marketing, e-commerce and content branding. This session will put you on the road to making better decisions in order to adapt and thrive in the Web 2.0 lead generation world. Understanding how frustrated and overwhelmed many business owners feel with the pace of change in technology and the number of digital marketing options, Marentis will help demystify it all relying on principles of education, transparency, honesty, passion and integrity.TRANSCRIPT
The Jump-into-Action & Get Leads Plan For SMB's Feeling Overwhelmed & Confused about Digital Marketing Today
Multifamily Social Media Summit
5 Easy to Execute Steps
Marketing Online is More Complex than Ever, and the Options are Seemingly Endless…
Local Campaign
Community Building
Local Marketing
Hit Restart Button: 5 Area’s to Focus Your Marketing
1. Your Brand Identity2. Website 3. Social Media4. Directories5. Content Strategy
RESTART
Defining your Brand Identity Online
Focus on the following Areas:
Niche within Industry Unique Service Offerings Location Clientele Differentiating Factors
Consider this… What is your Brand Voice and Identity that breaks you from the crowd? It needs to be authentic.
Achieving Your Website Best
Goal Checklist: Optimized for Conversion Traffic Driving Mobile-Ready Reinforces Brand Messaging Increases your Online Visibility
Creating the Digital Footprint……Website
Location Aware
List building/Lead Generation
Social Media Footprint and Maintenance
Focus on…Social Signals Promoted Posts ROI Tracking
Creating the Digital Footprint……Social
Creating the Digital Footprint……Social
Posts pointing to BlogUsing an App Tab Page
Number of Interactions:Shares: 6Comments: 5Likes: 118
Number of Interactions:Shares: 43Comments: 4Likes: 260
Posting for a Cause
Number of Interactions:Shares: 67Comments: 2Likes: 348
Informative Articles
Number of Interactions:Shares: 9Comments: 3Likes: 46
Promoted Posts: The Fundamentals
Build campaigns around community, products/services and causes
Facebook will become an asset to your business if you promote consistent, quality content to your audience
Images + strong copy are essential to building your fan base and increasing engagement
Build your brand and target the right audience to attract high quality Facebook fans
Listen and have meaningful conversations with your Fans to gain their trust
Paid vs. Organic Posts
Visibility involves social signals…
Take advantage of: Directory Listings
1,000’s of directories broadcast
listings through major data
engines
Correct location data
Claim listings
Hand publish into top
directories
Verify correct listings and data
Monitor reviews
Creating the Digital Footprint……Directories
Creating the Digital Footprint……Directories
Curate, format and publish content consistently
Creating, Engaging, and Amplifying Content
Visibility involves consistent presence…
Summing it Up
1. Your Brand Identity: Create an authentic online brand identity and keep it consistent across platforms
2. Website: Make sure your website is optimized for online search and conversion
3. Social Media: Post and promote across multiple outlets, engage with your audience, and track social performance metrics
4. Directories: Claim and review directory listings regularly, keeping them updated with your most current information
5. Content Strategy: Create and distribute fresh, original content that responds to your viewers questions and interests