5 critical website changes to turn your website into a profit powerhouse!
DESCRIPTION
Learn what website errors you might be making and MUST correct in order to capture leads, inspire clients and get them to hire you.TRANSCRIPT
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5 Critical Website Changes to Turn your Website into a Profit Powerhouse!
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Presenter: Craftwerks New Media, Inc
Craftwerks New Media is a custom web design and development company. The Craftwerks team brings over 15 years of design and developing to the online media industry.
Erica Wiley – founder and CEO, [email protected]
www.craftwerks.com
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ACCION USA
Nonprofit organization that offers business loans and financial education to entrepreneurs
Loans between $1,000-$50,000 www.accionusa.org [email protected]
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Why is it important for business owners to have a compelling website?
Convert visitors to leads, who then can become paying clients
Website should look good aesthetically, easy to navigate, and be functional
Website copy needs to have a clear message AND a call to action
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Key things to avoid in your website design
Outdated design = lose credibility Stay away from Template or “build your
own” development tools = end up looking similar to other websites and could lose professional appearance
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Questions to ask when interviewing a web designer or developer
Do you understand what my business is about?
Tell me how a website will benefit my business.
Do you build from scratch, use templates, or a content management system
What level of power will I have over future changes and updates?
Do you outsource any part of the development or design? (Know exactly who you are working with)
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What do I look for with Google Analytics?
# Daily Usage – track the number of visitors to your website over time. Look for unique visitors v. total visitors
# Popularity with pages – which sections of your site are most/least visited? Do they match the purpose of your visit?
# average time spent – how long do visitors spend looking around
#referring websites – where are you visitors coming from?
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Avoid colors that are hard to read
The red on black lettering is difficult to read.
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Don’t scare away visitors
By requiring they enter in too much information. All you need initially is an email and a name.
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Be aware of your page titles
It will show up when people Google your site. Be sure to include information about what your business does.
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Keep your navigation intuitive Make sure
that you keep your navigation consistent and intuitive so that people can find the information they are looking for.
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Include Ecommerce, if applicable Include
Ecommerce sites if you can. Credit card sales are high and repeat clients are likely to buy from you online.
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For more information
About Craftwerks or website tips visit: www.craftwerks.com or contact Erica [email protected]
About ACCION USA, business loans, and other financial/business education workshops visit: www.accionusa.org
To apply for a loan visit www.accionusa.org/apply or call toll free at 1-866-245-0783