5 C O P Y W R I T I N G L E S S O N S F R O M A P P L E

S T E A L T H I S :

T H I N K A P P L E J U S T R E L I E S O N S E X Y P R O D U C T S T O D O T H E I R S E L L I N G ?

N O P E …

T H EY U S E C O P Y W R I T I N G !

H E R E ’ S H O W A P P L E E N C O U R A G E S U S E R S T O U P G R A D E T O T H E I R N E W O P E R AT I N G S Y S T E M .

T H E Y D O N ’ T L E AV E I T T O C H A N C E .

T H E Y T E L L Y O U W H AT T O D O …

( R E A D Y ? )

Here’s the App Store page for Yosemite

Let’s take a closer look…

1. Apple focuses their content on you and your needs

Smart, eh?

2. They use an NLP embedded command to instruct you

No messing around !

3. They remove objections. ‘Free’ can be a powerful word

(Putting ‘for’ before ‘free’ isn’t necessarily, but we’ll let that one go)

4. They focus on a benefit you can visualise.

Who doesn’t want something new and cool?

5. They tell the user what to do

Smart, eh?

N I C E LY D O N E A P P L E . R ES P E CT !

F O U N D T H I S H E L P F U L ? S H A R E I T

W I T H A FR I E N DV I S I T C O P Y D O J O

http://copydojo.com

A N D F O R M O R E FR E E

C O P Y W R I T I N G T O O LS T O G R O W Y O U R

B U S I N ESS …