5 content marketing best practices that can help you recruit
TRANSCRIPT
#Glassdoor
Tips for using WebEx
• Receiving Teleconference Info• The chat box
(asking questions/tech issues)
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Featured Speakers
Alicia GaribaldiSenior Content Marketing Manager
at Glassdoorwww.linkedin.com/pub/alicia-garibaldi/9/774/11a
@albagaribaldi
Allison KruseSenior Manager, Social Media and
Talent Acquisition at Kforcewww.linkedin.com/in/allisonkruse
@AllisonAKruse
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Agenda
Today’s Candidate Landscape
Why Effective Messaging Matters
5 Best Practices to Help You Recruit
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Today’s Candidate Landscape
• You face stiff competition
• You must stand out!
OVER
60%of candidates list
their preferred
method of contact by
recruiters as email
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Talent Trends 2014
12%Actively looking
13% Casually looking
a few times a week
15%Reaching out to
personal network
45%Open to talking
to a recruiter
15%Satisfied, don’t
want to move
Source: LinkedIn Blog
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Your Messaging from
Voicemail, to Email, to Social Is…
• Something you have
100% control over
• Often your first
impression
• An opportunity to
differentiate yourself
• Directly tied to your
success
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5 Best Practices to Help You Recruit
1. Measure Your Channels
2. Develop Personas
3. Plan
4. Make It About Them,
Not You
5. The 3 R’s
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1. Measure Your Channels
• Measure beyond your career site
• Monitor candidate messaging on social channels
• What jobs are candidates clicking on and which are
converting to applicants?
• Be agile
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2. Develop Personas
• Where are your
candidates coming from?
• What are their pain
points?
• Create personas of
those you hope to hire
for each role.
• Why is your company
different from their last
employer(s)?
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2. Develop Personas: Questions to Ask When
Seeking to Understand Your Audience
What is our audience doing in social media spaces we
are interested in?
What motivates this behavior?
What social communities already are active in our space,
or even around your brand?
Where are the conversations taking place?
How are people referencing my brand and in what context?
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• Create a content
calendar
• Keep track of goals
• Measure results
against KPIs
3. Plan…Then Plan Some More
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• Keep it humble
• Cater to the candidates’
needs
• Emphasize the experience
• Treat the interview process
as an extension of your
culture
• Explain why you’re a match
4. Make It About Them, Not You!
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4. Make It About Them, Not You:
Customizing Email and Social Communication
• Customize subject lines
• Non-standard
• Attention getting
• Customized for recipient
• Keep it short and sweet
• End with an open-ended
question
• Reference specifics
• Mention data points
when possible
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• Make it about THEM
• Don’t start every sentence
with “I”
• First message shouldn’t
be about the job posting
• Be human—show your
personality!
4. Make It About Them, Not You:
The Makings of a Good Message
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End message with:
• an open-ended question
• a comment that compels
recipient to respond
4. Make It About Them, Not You: Closing the Message
What would you love to focus on in 2015?
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Thank you for joining us!
• A recording of this session will be available on www.RecruitingTrends.com within a few business days.
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• This webinar is approved for 1 recertification credit hour through HRCI. If you have not already requested credit upon registration please email [email protected].
• Please send your questions, comments and feedback to: [email protected].