5 content distribution & promotion strategies to ignite your business
TRANSCRIPT
5 Content Distribution & Promotion Strategies To Ignite Your Business
We believe there’s a better way to connect businesses and consumers
But… distribution is queen and she wears the pants.- Jon Steinberg - Buzzfeed
IMO… Anyone can create amazing content
How do you become the one who stands out?
Audience, Audience, Audience
• Know Them Intimately• Demographics• Psychographics• How They Make Purchase Decisions• What They Value
DISTRIBUTION & PROMOTION
Content promotion refers to the act of drawing attention to the content on your website.
Content distribution is about creating/repurposing and posting pieces of content specifically designed for other channels.
Promotion Examples
• Organic Social Media (Doubles Promo/Dist)• Paid Social Media• Paid Search• Sponsored Content• Blogger/Media Outreach• Community Participation
Distribution Examples
• Press Releases• Video Syndication• Podcasting• Image Sharing Sites• Presentation Sharing Sites• Guest Blogging
Strategies
• Repurposing• Sales & Service Reps• Sponsored Content• Paid Social• Facebook Custom Audiences
CONTENT REPURPOSING
The Hub & Spoke
eBook
Video
Blog Post
Case StudyBlog Post
Infographic
The Core Piece
• Digestible Pieces of Content• Beautiful Imagery/Graphics• Worksheets• Quotes• Stats• Success Stories/Testimonials
Repurposing Test
• What Can Stand Alone?• What Can Stand Alone With A Little More
Love?
SALES & SERVICE REPS
Sales & Service Reps
• Sales Reps: Close More Business• Service Reps: Keep Business
SPONSORED CONTENT
Sponsored Content Tips
• Test The Crap Out of Everything– Headlines– Images
• Run At Least Three Variations• Don’t Be Afraid To Get Crazy• Watch Placement Engagement Like A Hawk– Kill Low Quality Placements
PAID SOCIAL
Paid Social
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads Tips
• Target By Groups– Membership– Activity
• Layer Demographic Targeting– Gender– Age
FACEBOOK CUSTOM AUDIENCES
Custom Audiences
• Build An Audience - Tracking Pixel• Upload An Audience – Email List
Custom Audiences
Custom Audiences
• Layer Targeting On Top of Our Audience– Agency Guys…. NOPE– Do It Yourselfers…. NOPE– Decision Makers!!!• CMO’s• VP’s Marketing• Directors of Marketing
Recap
• Amazing Content Doesn’t Move Itself• Strategy To Get Eyeballs• Strategy To Convert
