1

You’re not selling a productYou’re not selling a serviceYou’re not selling a solution

you’re selling to customers a

better version

of themselves

AUTHENTIC ATHLETIC PERFORMANCE

REWARDING EVERYDAY EXPERIENCES

FUN FAMILY ENTERTAINMENT

2

Content is Crap

Emotion is King

Source: Copypress

SadnessAnxiety

AweAnger

Our Mission is to

Fight Sadness

3

SignificantObjectsCost: $0.99Sold: $62.95

6,258.58%

significantobjects.com

Significant Objects

Cost: $128.74Sold:

$3,612.51

2,706.05%

4

Leverage on Motivation

Meet Eron & RoxanneThey are currently taking classes on E-Commerce in

University of the Philippines They are working fulltime at Financial Institutions

They are contemplating on building an online business.

The problem, they don’t know how

Case STUDY

They go to

EntrepLoungehttps://entreplounge.com/

If EntrepLounge.com were a site filled with info on how to build an online startup and be successful doing it, they‘ll jump for joy

and immediately sign-up, right?

Case STUDY

But the problem with that…….

Their immediate motivation is not to be successful

Case STUDY

Their real motivations are to:

1. Regarded as smart individuals2. Make their family and friends

proud through achievements3. Gain recognition and accolades

from people 4. Be successful at their fulltime work

while slowly building an online startup

5. Build an online startup as Plan B

Their motivations are much deeper and broader.

BRAND EQUITY

45

Consistency&

Focus

BRAND MARKETINGConsistent

Brand Communicati

on

BRAND MARKETING

Brand Essence

Brand Personali

ty

BrandPillars

BrandPillars

BrandPillars

Storytelling

Brand Equity

Emotions

Motivation

₱Marketers Consumers