5 best experiential marketing campaigns
TRANSCRIPT
5 BEST EXPERIENTIAL MARKETING CAMPAIGNS
examples of the best experiential marketing campaigns over the years
• A classic example of a good experiential marketing campaign. In 2007, 20th Century Fox transformed 12 7-Eleven stores into Kwik-E-Marts.
• The stores had KrustyO's cereal, Buzz Cola and Squishee frozen drinks. There were life-sized people from Springfield that were displayed at the stores.
The Simpsons Movie
Samsung
• In time for the 2012 Olympics, Samsung has created brand experiences for the Galaxy S3 and Galaxy Note at different locations around London
• Visitors could play the Olympic Games app or take a photo with a Galaxy S3 which was instantly turned into a personalised badge
Doc McStuffin’s check up clinic
• Doc McStuffing is the TV show about a girl who heals toys out of her imaginary clinic. It's made by Disney.
• Children could have a 10-minute experience where they were in the role of the doctor and analyzed the dolls.
• Those that 'waited in line' could play with various Doc McStuffing merch, watch TV clips or do some colouring in.
• Everyone has heard at least one of Red Bull's experiential marketingcampaigns. Their StratosJump was one of the most famous ones.
• Felix Baumgartner broke the 52-year-old world record for the highest parachute jump while passing the speed of sound. It was all broadcasted live.
Red Bull Stratos
• GSK was launching their new SensodyneComplete Protection product and promoted it with an experiential marketing campaign. They setup 'The Great Sensitivity Test' near London's Tower Bride and it had 3 different zones.
• People could have a sensitivity check with a dentist, win prizes or get free samples along with a demo of the product in zone 1.
• Zone 2 a giant tooth where people could get their picture, since it was a good vantage point.
• Sensodyne attempted to host the world's largest oral hygiene lesson, where a dental expert showed 232 people how to properly look after their teeth.
Sensodyne Booths
5 Best experiential marketing campaigns
• Experiential marketing is getting more popular as the days go by.
• These 5 examples throughout the years show that you can be very creative when it comes to experiential marketing.
• There’s always new and interesting marketing campaigns to see, and they highly effect the product and how it sells.